Masters of Survival – Evolve and Adapt

For the last few years Koogar has been evolving and adapting to deliver the marketing requirements of our clients and it’s only now that we have decided to adjust our message.

Koogar is an Integrated Marketing Agency not just experts in Digital.

We are not simply about getting as many people through the door as we can; we are about getting you the right people, those who want your products/services. By working more closely with your company, we can help you create the brand you have always dreamed of. We know that to do this we need to use more than just Digital Marketing elements, we have to use Traditional ones too.

For years we have been supporting our clients by designing logos and creating brands, designing graphics and adverts as well as writing marketing plans and calendars. We haven’t got round to tell you what WE have been doing!

We would like to become your Outsourced Marketing Department (if we are not already), where you can contact us at any time to help you create and implement your ideas. We will help you get your message out to the right audience.

Our clients benefit most when they think of us as their marketing department, albeit outsourced. As such, they use us to help define their marketing objectives, to develop and then implement the appropriate strategy.

Using Social Media and Online Marketing on their own isn’t the answer, however they are an integral part of the mix. We recognise that you and your company have to be seen as different and a cut above your competitors. We will work with you to design campaigns using the correct mix of media to deliver the results you want.

Consistency is the key to marketing and it’s something that all of us fall foul of from time to time!

Our team will work with you to ensure that when implementing your strategy the look, feel and content of the messages are consistent. To do this we obviously have to develop a true understanding of your business and know what your future intentions for business direction/growth are.

At the end of this year, Koogar is going to be 7 years old. Over that time we have developed and refined our services to the point that we know what our clients’ needs are. Koogar has an excellent reputation that has been solidly built on trust through consistently delivering to our clients and enabling them to achieve effective results. It is important to Amanda that we seek feedback which enables us to continually look at our services to maintain the longevity of our client relationships.

Moving forward how can we help you?

If you didn’t already know, our range of services consists of:

  1. Company Branding and Graphic Design
  2. Printing
  3. Website Design and Development
  4. Copywriting (Content for your website and printed materials)
  5. S.E.O. Search Engine Optimisation
  6. Maintenance/Updates
  7. Social Media Marketing / Training
  8. Marketing Plans/Calendars
  9. Email Marketing
  10. Video Production
  11. In-house Training and Workshops

You may have only engaged with us on one of the above marketing elements, however we can help you with much more!

Next Steps

Our website will be changing over the next few months so please keep an eye on it and what we are up to.

I would like to personally invite you to have a catch up and have a chat about your Marketing and how it is working for you with our FREE 1Hour Consultation. Book your place and start the conversation…

Digital Alphabet: “D” is for Digital Marketing

Digital Marketing is essentially:

Anything you do to arrange the sale of a product or service using a computer and/or mobile device.

So, you could actually create a whole digital marketing strategy of your own as well as a traditional marketing strategy.

Within that strategy you would have elements like;

  • Website(s)
  • Mobile Website(s)
  • Blogging and Articles
  • Email Marketing
  • Video Promotion
  • Social Media – Facebook, Twitter, LinkedIn, Foursquare
  • Apps
  • Directories – FreeIndex, Yell.com

And more… like PowerPoint Presentations and Slide shows – Flickr

Your marketing plan shouldn’t just contain the traditional or “offline” methods of Marketing; it should contain elements from both methods.

We are currently in a digital era and there should be no excuse for us not to understand what’s going on, but because focus is currently on Social Media doesn’t mean that advertising, flyers, sales letters have stopped working.

How do you tie in digital marketing together? because one element alone isn’t what grabs your potential clients attention. So, the question is “Which part of your marketing is grabbing their attention?

The biggest advantage of digital marketing over traditional is that we can monitor and track what is happening. Who is using it, how are they using it, how long for, where do they go next, what are they clicking on?

Digital marketing isn’t the answer, but it does help! Not being there is just giving them the opportunity to find your competitors.

Your potential customer needs to see your message between 5-12 times before they are ready, don’t give them the same message on the same platform. Mix it up a bit and show them your whole offering over a range of platforms.