Amanda from Koogar interviewed Cindy Gallop at iStrategy 2013 in the Hague.
You can either watch the interview or read the transcript below this video [[02:08] minutes];
Amanda: Hi Cindy. I would just like to ask you one question with regards to, “With discomfort comes greatness.” A lot of people that I deal with; businesses that I deal with, do the same thing as their competition… a lot!
What one thing or a couple of things would you tell them that would be different, to stand out, make themselves not do the same thing essentially?
Cindy: I’m Cindy Gallop and I’m the Founder and CEO of If We Ran the World and Make Love Not Porn.
In answer to your question about what is the one thing that any company should do to make itself stand out from the competition; to get over what I describe as the centre of collaborative competition which is where everybody in the sector competes with everyone else in the sector by doing exactly the same thing everybody in the sector is doing.
The one thing any company should do immediately is examine every area in your company. Identify all the areas that are all male or male-dominated and change that.
Put women into places and positions and scenarios of power within your company where they are not currently and just that one small thing will instantly set you on a more innovative and disruptive path.
Women challenge the status quo because we are never it.
Women think differently from men. We have different perspectives, different mindsets. But because business is predominantly male-dominated, businesses can get into a close loop of men talking to men about other men and women help break out of that loop just as diversity born of racial, ethnic. Any other form of different perspective or background has the power to do the same thing.
So if you want to be truly competitive, if you want to own the future in your business, get to a gender-equal company because the future is going to be 50-50 equally influenced, managed and informed by women as well as men and if you get there ahead of time, then you will blow the competition away.
Amanda: Thank you very much for your time.
Last week I attended for the 3rd time a Global Digital Conference called iStratgey where lots of Marketing Managers, CEO, MD’s and the like spend 2 days listening to thought leaders within the digital marketing field to find out what is new, what is the future for digital and debate whether the methods we are currently using are right or wrong.
Opening Keynote Speaker; Rory Sutherland (VC of Ogilvy) said “Understanding that psychology and technology works together and equals success”
These two days for me is PD (Personal Development) time where I can find out if what I’m doing for my clients can be enhanced by listening to the large and dominant brands of the world today.
Unilever said “It’s in our DNA” and talked all about the brand and that if you don’t have a purpose what is the point?
The theme of this year’s iStrategy for me was about getting personal, understanding your audience to a completely new level and personalising “their” user experience for them, not to you and your company.
It was also about your brand and how you can make it stand out above everyone else by being authentic, knowing how your brand behaves in the world today and how you want your brand to be perceived.
During day one we talked about the psychology of people and how to make their buying experience better.
86% of people would pay more for a better experience!
Final Keynote Speaker; Cindy Gallop (@cindygallop) CEO of If we ran the world said “Out of discomfort comes greatness”
Attending these conferences is what makes Koogar standout from an ever growing digital world. I personally love learning new ways and elements to marketing which ensures I am up to date as well as being able to pass on my learning to our clients. This is very important to me and my brand, Koogar.
Keep an eye out, in the next few weeks I will be sharing blogs, social updates and tweaking our website to be in line with some of the things we have learnt this year at iStrategy.
If you would like to book a Free 1 hour consultation with me to either find out more about iStrategy or would like to talk about your own marketing, please do so. I’m very passionate about my industry and subject and I’m sure we can give you at least 1 new idea that will help you stand out and be different!