As the leaves fall to the ground in preparation of the winter, the earth tilts. It’s time for change… A rebrand for Koogar.
I have decided to share the journey so you can follow the process. #koogarrebrand
“Change is inevitable, but transformation is by conscious choice”
What does Rebranding mean?
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Taken from Wikipedia
It is not just about evolving a logo, colours and visuals.
It’s about ethos, purpose, mission, principles and message.
All of which have changed for Koogar for many reasons.
Some business, most personal.
The process of Rebranding
Over the coming weeks I’m going to share with you why Koogar is rebranding and what it means to us.
We’ll go through the process including our thoughts, feelings, questions we are asking and answering.
I’m not going to lie, this process is so much easier when we do it for our clients than it is for ourselves.
We want to get it right so it allows us to speak our truth and be seen by our perfect clients.
So it’s back to the drawing board.
Why is Koogar rebranding?
The first step to rebranding is asking yourself why?
Why now? What’s changed?
Here is my answer…
Koogar will be entering our 13th Year on 6th November and things have changed.
Over the last 4 years, I have personally gone through the 3 D’s; Divorce, Dementia and Deaths.
As you maybe aware, my Dad passed away in 2018 which has been a tough road and one that pushed me over the edge and showed me that life is too short. I understand what this means now.
Read – He is Gone – 9 Life Lessons from my Dad
Too short to do things you don’t want to do; with people you don’t want to do it with, sparking my trip to Thailand in search of finding myself.
Read – Stop holding yourself back (Thailand)
Isn’t “Finding yourself” cliché?
Yes and no.
In my situation, I had lost my identity over many years. I stopped doing things that brought me joy, made me happy and gave me purpose. When my Dad passed, it was the final straw.
Fast forward to coming home from Thailand, my whole outlook had changed. Not only about myself but to life and the world in general.
I started understanding what was important to me. This time, I wasn’t going to compromise.
It was like I was reborn, looking through my eyes as a different person but in the same body.
Integration is a huge part of finding yourself. It’s about fitting it in what you’ve just learnt about yourself, with the world you currently live in and removing what no longer serves you.
It doesn’t come easy, in fact, its ongoing.
Learning lessons every day from small things like how people talk to you, ah ha moments, dark days to when you’re feeling bright and ready to take on the world and your morning yoga session.
I know I am here for greater things.
I also know I help my clients with more than JUST marketing them and their business.
My clients trust me, tell me about personal challenges and issues they have, tell me things they haven’t told anyone else, things that are hard to admit. I’m very privileged to be in this position.
My clients also want and need their ass kicking from time to time but most importantly want someone to give them a true and honest appraisal of what they are trying to do from neutral ground.
My reason why
I’m rebranding is because I haven’t been true to myself.
There are things I want to do, ways I want to work and specific types of people I want to work with and to do all of this, I need to strip back my message.
It’s scary, I worry what people are going to think. Will they carry on working with me or walk the other way but this way I know I’m being me and true to myself.
I am here to challenge you to communicate your own truth so that your marketing speaks to the audience you want and that you step into your own power to be seen.
Your 1st step
If you are looking to rebrand, ask yourself why? Why now?
A rebrand won’t necessarily bring you more money, but it does allow you to be yourself and step into your own power, which in turn will draw your perfect client towards you because your message is not only true to you but to them also!
This exercise is not only cathartic but also provides a new perspective on your journey and where you are headed.
Stop holding yourself back, because if you don’t, you will be in exactly the same place NEXT YEAR! Harsh, but true!
Are you ready to move on, step up and stop telling yourself the same stories?
When is enough, enough?
The simple answer is you’re not ready until things have got bad enough for you to say “enough“!
I’m going to share with you why enough was enough for me, why one simple question when asked was what I needed to finally take action and where I am because of it.
Where holding myself back started…
For years I have worried about what other people think, should I say how I really feel, do people want to hear what I have to say, is it important, relevant and more… I consider everything I say; I always have. BUT, will people understand, take it in the right way… Does this sound familiar?
In business terms, should I write that blog, create the video or record the podcast? Who will listen read or watch, people don’t get me?
As an introvert in an extroverted industry pushing yourself, your message, products, and services it all becomes SO overwhelming that nothing happens.
No business comes in.
People forget who you are and what you can do for them, cut you out.
The thoughts and feelings get so mixed up and loud in your head, detached and devoid of what you want to achieve, it sends you back into the routine of telling yourself the same stories only posting as and when you have time or feel the confidence to do so.
That’s not us, that’s not you.
You’ve started your business or are in this career for a reason… Get back to basics.
Find your why? – discover it, own it, live it and breath it.
Being scared of marketing isn’t about doing the marketing, it is about putting yourself out there for criticism, ridicule and opinion. It’s about stepping up, knowing yourself and owning it unapologetically.
We want to be different, be seen as diverse and be noticed, but we don’t put ourselves out there to be seen…
The Curve Ball
Running a business is hard enough, but when life throws a curve ball on top of it, how do you deal with it?
It can be your demise or your salvation! Your choice!
2018 wasn’t a good year for me personally. I lost my Dad and mentally wasn’t in a good place. I had a mask on but wasn’t coping very well behind it. But you and I know, life and business still have to happen.
I felt choked, lost and numb but in the background, I’ve always known I am more and wanted more from my life. This awful situation before me, put my whole life in perspective.
This wasn’t about anyone else but ME; who I was, what I wanted from life (and business) and how I was to move forward from where I was. I’d lost the first man in my life and it simply took my breath away. I wrote a blog about my Dad which helped, it was cathartic > 9 life lessons my Dad taught me.
At this time in my life was when I realised that life is too short to;
- do the things you don’t want to do
- be with the wrong people
- work with clients that don’t get it
- put myself under pressure and become stressed
Life is tough, and I think about my Dad every day. I know he is still with me and spurs me on to keep doing what I’m here for.
In January, I was asked a question, but this question is a question I’ve been internally asking myself for around 7 years. I’d played around with the idea of doing something but didn’t know what to do or where to start. This question when asked, kicked me in the chest so hard at that moment I knew “now is the time”, so I made it my mission to confront it and move on.
But why hadn’t I done anything about it before? Why now?
The simple answer is because I wasn’t ready, things hadn’t got bad enough for me to say enough is enough until this point. I was uncomfortably comfortable with the stories I had told myself and moving forward was scary but the time had just arrived and 2019 was going to be different… It was only in my power to do so.
Whilst sat/stood (with a bad back) in Dundee waiting for a marketing conference to start, I was ready to listen, learn and then action, but before we got going, we were asked a question.
I knew what my one thing was… I’ve known for years, but I didn’t know how to go about removing and changing it… However, when you are open to change, the tools you need just land in your lap and say, here I am.
Take my hand and let’s go on that journey…
Chris Marr from the Content Marketing Academy asked the question to all 200 delegates sat there waiting to gain pearls of wisdom and ideas, but you could see HOW impactful this question was as it rippled across the room.
As of that moment, I made it my mission to move on with my one thing… Enough was enough!
I started to journal, so I was able to understand exactly what it was, when it made me feel at my worst and how to harness the essence of this thing. There were tears, fears, and uncertainty happening daily.
You see, when you are aware of your weaknesses (your kryptonite) you are then able to do something about it/them but until then the same story repeats, the same feelings, thoughts, perceptions, and patterns show up.
The question was…
What is holding you back?
More importantly… If that thing was fixed or sorted out, where would you be today?
It is only when you say to yourself enough is enough, something needs to change. What’s next?
This is when the journey begins.
There are many events, therapy, retreats and sessions I have been to, which I won’t go into here as it may or may not work for you, however, I am always happy to recommend the people I have worked with if you’d like to speak with them yourself.
In May, I went to Thailand to find myself and as cliché as that sounds, that’s exactly what I did.
Here is a small selection of the lessons I learned along the way…
This video is; 30 minutes 38 seconds and was recorded for our Koogar Academy Members (parts of the video have been removed)
It’s that point when all you can do is surrender to what has been put in front of you. The only way forward is to stare your fears in the eye and say…
I see you; I feel you; I hear you; I love you
…and accept them for what they are and accept you for who you are.
View this post on Instagram
Because that’s all you can be.
For those who don’t accept it, don’t matter!
You need to know, you cannot do this alone.
You need a team of people around you that will help you, not judge you, hold you, be therefore you (whenever you need them) but also hold you to account when you’re not doing what you need to do so you can find your true self and flourish! There are not many of these people around, but when you find them, keep hold of them and cherish them.
Thank you Chris!
Chris asking me (and everyone else) the question when he did, was the right time. It’s not like I haven’t heard that question before it was because I wasn’t ready… So, I’m going to take Chris’s message and pass it on to you as he did to me…
What is holding you back? And if that thing was fixed or sorted out, where would you be today?
Because I tell you now, when you address this, things will change.
Your life, your business, your boundaries, your confidence, the people in it, the type of business you want to do and the type of clients you get… The list is endless!
The level of clarity goes from 20/20 vision (or less) to HD!
Chris, thank you for asking the question when you did, I needed to hear it! Keep asking that question as those around you may need to hear it again and again!
This truly goes to show that a message needs to be seen, heard, read, watched or listened to between 7 – 15 times BEFORE a person is ready to act on it.
The reason why they don’t take action is because of several things; they may not be ready, they may not hear the call, it might not be relevant.
Keep going even when it’s tough, you don’t want to or think people won’t be bothered.
The reason is because the world needs to hear your message!