[Podcast ITI 0003] Get more confidence to pick up the telephone – Interview with Liz Couchman

[Podcast ITI 0003] Get more confidence to pick up the telephone – Interview with Liz Couchman

Listening Time – 22 minutes and 45 seconds

Do you struggle to pick up the telephone to call clients, follow up with potential clients to get new business? Most of us do, so you are not alone.

In this episode, I interview Liz Couchman from Alex Merlin who is an expert in Telephone Coaching and Telesales. Liz talks about the main reason why people don’t pick up the telephone, when is the best time to leave a voice message is and the secret skill to being more confident and the best way to plan plus more!

Grab your notepad and pen to take notes from Liz and enjoy!

Click to Read Show Notes

Topics covered in ITI0003:

  1. Who is Liz and how did Alex Merlin come to be?
  2. Why people shun picking up the telephone?
  3. Are you connecting to collect numbers or connecting to build relationships?
  4. The main reason why people don’t pick up the telephone - Fear of rejection and giving up (when you hit the voicemail)
  5. When is the best time to leave a voice message?
  6. The secret skill to being more confident - the more you do it the better you become and thinking what is the worst case scenario?
  7. Best way to plan - have a minimum walk away point what is the outcome you want from the call so you gain something from the call
  8. Scripts - should you use them or not?
    • Begining - the reason for the call
    • Middle - leave blank and go with the flow as if you are having a normal conversation
    • End - walk away point
  9. Open questions are always best - who, what, why, and when
  10. Tips for picking up the phone
    • What is you message - make sure you investigate yourself, why people work with you, email template, branded information and being prepared
    • Why would anyone want to meet you? - qualifications, awards you have won, tenders you’ve been placed on, work with competitors, specialist, your location
  11. When is the best time to schedule a follow-up call? 10am - 12pm and 2pm - 4pm
  12. You need 5 "No's" before you get a "Yes!"
  13. Best time to call/follow up is 48 hours after you have emailed someone and then tell them the next steps, so you know when you need to call them
  14. Are you listening correctly?
  15. Make sure you have a pen in the hand and write down the person’s name so you can use it further along in the call
  16. Call back when you say you will because a lot of companies don’t!
  17. The best light bulb moment - you should enjoy what you do and others will find your enthusiasm contagious
  18. The best way forward with telesales

Call Liz on 01691 437 237, email info@alexmerlin.co.uk or follow on Twitter @alexmerlinltd.

Marketing Tip #29: Telesales and Webinars

What are Telesales and Webinars?  They are, in essence, talks; presentations you can give to a wide audience on an area of your expertise, which you think people will

1) be interested in and

2) will benefit from the information you provide

There is a lot you can do with telesales or webinars:

  • You can provide training via them.
  • You can promote or sell a product or service to an audience interested in them.
  • You can provide information, advice and guidance on subjects that will benefit people.

There are a number of reasons why hosting a telesales or webinar are useful:

  • Your audience capacity can be as large as you want as you are not confined to a room.
  • Your audience can listen in or watch in their preferred environment.
  • You can charge a smaller amount for any training etc you put on as you have no overheads (i.e. a room, refreshments etc), which may tempt more people to listen in or watch.
  • You are raising the profile of your business, especially through webinars, as search engines will pick up on your business, name and webinar title, especially if you have a lot of interest in it.

Listen out for and keep your eyes peeled for Koogar’s very own Audio/Webinars in the New Year!

*For more information about telesales or webinars, please feel free to contact us

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