[Video] #MarketingMonday – How to brand yourself with the other things that happen all around the world…

[Video] #MarketingMonday – How to brand yourself with the other things that happen all around the world…

#MarketingMonday

Marketing Monday is new! I’ve decided to challenge myself to create more video for the new year and this is one way that will help me do that.

I’ll be sharing advice, tips, tricks and observations about all things Marketing.

Today’s is… How to brand yourself with the other things that happen all around the world…




Transcription

Hi! Amanda from Koogar here. I decided over the weekend that I would like to do a Facebook Live every Monday. I have challenged myself. Video isn’t my favourite marketing tool but I’ve decided to run a Marketing Monday Facebook Live every Monday around about [11:00] and discuss various different bits and pieces and give you a tip or a trick or just help you think about marketing in a different way.

Today is about how to brand yourself with other things, other activities that are happening around the world. And what I wanted to talk about was things like we’ve just had Black Friday, we’ve had Cyber Monday and I don’t know whether you know but there is a Green Monday as well. The Green Day actually happens on the 11th of December and Green Day was started by eBay. It was started by eBay and called Green Day number one because of the colour of money and number two because the 11th of December is actually the 2nd largest Internet selling day.

A lot of people don’t know that. There are things that happen in America and across the world that we don’t actually do or get involved in like for example Singles Day.

Singles Day happens on the 11th of November and that happens over in China and again that’s one massive online eCommerce sales splurge, where people just go online on the 11th of November and spend money. Whether that’s on electric goods, clothing, cars, whatever it is, it’s on the Alibaba site if you haven’t heard of that. It’s a massive site. The site looks horrendous (it’s actually now a lot better than it was – Updated 19/01/2018) but actually it gets quite a lot of hits and it gets a lot of income and traffic as well.

The reason why we wouldn’t in the UK or in the West really wouldn’t use or decide to become part of Singles Day is because it’s run on the 11th of November and that’s the same day as Remembrance Day. Here Remembrance Day is obviously very important. It’s a sombre day. It’s a day where we remember the fallen and remember people who have been in war(s) and things like that. Having a day where you would spend a lot of money online on that day wouldn’t be appropriate for us but it is appropriate in different places.

But what I really wanted to focus on was Green Day. Again that’s on that 11th of December. That’s a week today!

Green Day as I said is the largest, or the second largest selling day. Like Cyber Monday and Black Friday, largest selling day in the world, (I repeat!) the second largest selling day in the world.

What are you going to do for Green Day?

As I said Green Day was created for eBay and created for the colour of money but also because eBay is more of a recycling thing. Selling second-hand things so they thought that it was good day. That was set up in 2007 and it’s been going on since then. Today, well next week will be the 10th year of Green Day.

I just wanted to, as I said, let you know about Green Day and ask you what you’re going to do about it. Also, a good way of helping you brand yourself and with the little things that are happening around the world is having a look at things like Project Britain. I don’t know whether you’ve heard of that.

Project Britain shares with you special days so what’s going on in the UK, what’s going on around the world, and AwarenessDays.com is a little website where you can sign up actually to get a template and various spreadsheets and tools to help you market yourself alongside things like Mental Health Day or World Aids Day or Immigration Day or all of those different kinds of things.

I’ll pop a link a little bit further down in the comments later on but I just thought I would pop in, say hello, happy Monday. Only a couple of weeks left until Christmas. Christmas is on a Monday and I shan’t be doing a #MarketingMonday on Christmas Day as I will be doing other things, just like you. Yeah, so I hope that’s helpful. Hope that’s useful.

Have a think about Green Day, which is the 11th of December, a week today and what you’re actually going to promote or tell people about. Maybe you’re going to send an email. Maybe you’re going to do a Facebook Live. Maybe you’re going to put a special offer out. Whatever it may be. Have a look at it and have a look at Green Day and see what you can do and see if you can get some more sales into your business before the end of the year.

That’s Amanda from Koogar. I hope that’s been helpful. Also just to let you know, you’ve still got a couple of days to join the Monthly Marketing Masterclasses. They start on the 8th of January and they are live Masterclasses with me discussing various marketing activities you should be doing over the next 12 months and if you sign up before December the 22nd you actually get each session for £12.50 each, which works out about £150 pounds. Well, it is £150 pounds for the year.

We’re going to be talking about email marketing, we’re going to be talking about advertising and how to find out who your perfect client is. We’re going to be talking about video, social media, branding. There’s so much that we’re going to talk about.

You have a Facebook Secret Group and you also have an Academy where you can watch the Facebook Lives at a later stage so if you either can’t make the date we will record it for you anyway but if you wanted to watch that particular one about avatars and perfect customers and all of that kind of stuff at a later time then you can do that too.

Thanks for watching and I’ll be back next Monday at [11:00]-ish to talk to you about something else.

Have a great day and I hope you can get some more customers this week before Christmas.

Take care.

Amanda's Signature

Visit our Facebook Page www.facebook.com/koogardigitalmarketing to watch LIVE on Mondays between 11am and 12pm!

Leave a comment below to let me know 3 things:

  1. what you have learned
  2. ideas you are taking away
  3. the action you are going to take

Where is Your Call To Action?

A C.T.A or “Call to Action” is where you tell the person to do something to move them to the next stage. For example; you may want them to fill in a form, pick up the telephone and call you, download a free white paper.

Whatever you want them to do, you NEED to tell them what to do next and make it easy for them to take the next step.

Here are a few “Calls to Action”;

  1. Insert an opt-in form on your web site if you have not done so. Consider what you will offer as an incentive to people who are considering opting-in. It could be something like a FREE Check List or EBook giving hints and tips
  2. Look into ways to increase the size of your list (joint opt-in, writing press releases, opening social bookmarking sites, networking, etc)
  3. Ask peers and business colleagues to visit your website and watch where they are clicking. Are they taking any action? Are they looking at your C.T.A? Offer them to tell their friends as well about your webpage and test if your CTA is working like it is supposed to.
  4. Look into a more detailed course or information on building your conversion rates such as our 10 ways of Building “YOUR List” blog article. Take two to three days to learn and implement these strategies and see how you get on.

This being said, there are still a lot of people who are interested in receiving valuable information from you. The problem comes that we ASSUME they already know this information, however we also should remember that people forget the basics and or want the next level!

You have to consider that people’s time and money is valuable and cannot expect them to send you money and buy into all the sales pitches you throw at them without having something that they can check you against.

I honestly think that if you offer good products and service, people will be more than happy to use and refer them.

Once your web pages have a C.T.A, you need to nurture them with quality information and graphics. It can be hard to constantly provide good informational graphics and updated services. This is where such a service as an auto-responder can prove of great value but that’s another blog post…

We are more than happy to chat over the telephone to give you a bit of help and guidence. Feel free to contact Amanda on 01925 699 240!

We’d like to hear about the “Calls to Action” you use either on your website or other marketing materials. Just comment below to let us know how you do it!

It’s not me, it’s you…

You might be wondering what a Lily Allen album has to do with helping you increase your sales.

Well, the album hasn’t but the title has – let me explain.

When we meet a new client for the first time, we’re always more nervous than they are – Will they like me? Will they want what I’m selling?

It’s natural to feel nervous. But the down-side is that it makes us do things we shouldn’t.

For one, it makes us talk too much. Why is that?

There are many reasons, but we’ll look at two here –

  1. Fear of silence
  2. Desire to tell the client everything we can about us

Let’s look at silence first – we don’t like it, especially when we’re nervous. 10 seconds of silence can feel like an eternity. So we feel we have to fill the silence by talking. Here’s the thing – we don’t have to be the only one talking. In fact, we really don’t want to be the one talking at all.

We’re there to find out more about the client and their business so we can decide the best way to help them – and we can only do that by asking questions, and shutting up!

How many times have we found ourselves asking a question and then answering it before the client has chance to speak? Or even worse, talking over the client as they’re trying to answer? A simple rule to remember – if a question is worth asking, the answer is worth listening to.

And don’t be afraid to find out more. If the client gives us an answer, don’t be afraid to dig a little deeper – Why is that important? How did you come to that decision?

We’re not digging for the sake of it; we’re giving ourselves the broadest picture of the client’s situation in order to be able to help them in the best possible way. And it gets our client talking – and the more they’re talking the less we are!

So, why do we always fall into telling the client everything about us? Because we see it as safe ground – we know all about us so we feel most comfortable talking about it. But unfortunately, while we’re talking about us we’re not finding out about them. If we’re lucky enough to secure a 30-minute meeting , we should spend the first 20 minutes finding out about the client, then spend the last 10-minutes talking about us –  and there’s a trick to doing that, too!

So, what does Lily Allen have to do with this? Think about it – when we meet a client for the first time, it’s not about us; it’s all about the client. It’s not me, it’s you…

I’m sure that grabbed your attention and made you think about your next meeting with a client. 
 Please feel free to comment on the blog or if you have any matters that you wish to speak to Damian about.