Dr.Ivan Misners thoughts on Marketing… (Interview)

On Monday this week I got a fantastic opportunity to interview the founder and chairman of BNI (Business Network International), Dr.Ivan Misner.

He is called the “Father of Modern Networking,” Dr. Misner is one of the world’s leading experts in business networking and referral marketing.


The reason for the interview was to find out how successful business men and women like Dr.Ivan Misner promote themselves and what they think of Marketing.

I get asked questions everyday about Marketing. For example; What should I do? It is expensive, there’s no point…, I’m not sure what to do…, What do you think I should do to promote the company?… The answer will be different for every business and business owner.

A lot of business owner struggle with marketing not realising that is a necessary activity for all businesses. So, I want to help them in a different way.


I thought the best way to help my clients and other business owners to understand about Marketing is by interviewing people who have been there and done it. I will be interviewing different people in different ways and sharing their thoughts with you.


This interview took place via Skype, between Liverpool (UK) and California (USA).

You can listen to the the interview below or you can view a transcript of the Interview here in PDF form. The transcript has a few links that Dr.Ivan Misner suggested you took a look at.

It’s not what you know, or who you know, it’s how well you know each other that really counts…

Koogar interviews Dr.Ivan Misner about Marketing by koogarsox

Lets us know what you think and feel free to ask questions!

Koogar interviews Dr.Ivan Misner

Yesterday Koogar interviewed Dr.Ivan Misner to find out what he thinks about Marketing.

At the beginning of 2011, Koogar took a look at the new years marketing plan. One thing I took from last year (2010) and previous years in business is that there are a lot of people in business who are unsure of what marketing is and are also scared to put themselves out there, even though they are in business to make money.

I regularly attend Marketing Seminars to see what others are up to and how they go about promoting themselves as times are changing, marketing is changing and its happening quickly.

I decided to ask people who have been there and done it… I decided at the beginning of 2011 that I’m going to interview a range of successful business owners and ask them “what their take is on Marketing“, to see if they could give us an insight into what has helped them build their empire(s), and also see if they can give us some hints and tips along the way.

The first person I have interviewed is Dr.Ivan Misner who is the founder and chairman of BNI (Business Network International). BNI is the largest networking organisation in the world that help business owners come together and refer each other for business every week. Koogar has been a member in BNI Alpha in Liverpool for over 3 years and thought there was no better place to start.

The interview has been recorded and will be uploaded for you to listen to and will also be transcribed giving you some of the websites and links Dr.Ivan Misner has recommended we take a look at.

If you not currently in BNI and are looking for a new marketing stream for your business, I can obviously recommend it.

Share your stories about BNI and how it has helped you and keep an eye on our website for the full interview.

kooKoogar Ka Choo!

As many of you know Koogar are a member of BNI – Business Network International which is a large networking organisation started off in America by Ivan Misner. We meet every Tuesday morning at 6:30am until 8:30am in the Hard Days Night Hotel.

We were told by our Committee that it was “Beatles Theme” week and that our 60 second platform was the time to share anything Beatles or you should come in fancy dress. If neither of these were taken up then you would have to do a forfeit. The night before Koogar frantically wrote the following;

Good Morning, Good Morning“!

A day in the life” of Koogar; We are a Digital Marketing company based in Liverpool who build websites amongst other things. We are always asked for “Help” and being told “It’s all too much“.

8 days a week” we live and breathe the Internet. Today I would like to talk to you about the Social Media “Revolution“. I want to “Hold your hand” with “All my loving” and help you get the most out of Twitter and Facebook.

People say; “How do you do it?“, “It’s all too much” and “Don’t pass me by“. Do I have to tweet, I have an “Octopus’s Garden“? But I say just “Act Naturally“.

Koogar can help you make it all “Come together” through a “Magical Mystery Tour“. Our next workshop is on 31st March 2011 in Liverpool City Centre.

I hope you passed my business card on “Yesterday“, so “Come and get it“!

Online we can help you make your mark “Across the universe“!

We would love to hear what you think of our 60 seconds… We had a laugh and business was passed and usual!

I am the Egg Mand… This is my wall post… kooKoogar Ka Choo!

NetworkShe and Koogar

Koogar are pleased to announce that in 2011 we are now working with NetworkShe. NetworkShe is a women’s only networking organisation based in North Wales. They hold events on a regular basis and also have their own magazine which is free; you can advertise in it and or have an editorial!

NetworkShe and Koogar got together and realised that there are still people out there that are unsure of Social Media. There are people who need a little help to get their profile up-to-date, need help to understand what the jargon means and which platform is suitable for them.

Please see our new training page for these hands-on Social Media Workshops.

We are very excited about working with NetworkShe. If you haven’t been to their events then your missing out! Check out their website www.networkshe.co.uk

Marketing Tip #16: Follow Up

Here’s a marketing tip you should do with every potential client and existing ones…Follow Up!

It’s amazing how valued a person feels if you take the time to ring them or email them about a product they have just purchased or service you provided for them.  Here’s a little known fact about sales – the majority of sales take place after the third or fourth contact.  So if you ring a client back and get the answering machine or receive no reply to your email do not simply give up as you will be throwing away a good opportunity to sell your company!

We make sure that after each networking event we attend we send an email to people we have spoken with as a further introduction and to remind them of who we are and what we do.  Similarly, whenever we have met with a client and given them a quote and proposal we will get in touch with them a week later to ensure that they understand and are happy with everything we have outlined.