What is Integrated Marketing?

What is Integrated Marketing?

Integrated Marketing is what Koogar has delivered to our clients for over 10 years and we haven’t really told you what it is and how we use it to help businesses like you. Now is as good a time as any…

We mention it a lot more now when we do our 60 seconds, explain to people what we do, how we can help them and is now a major part of our message which is why I have now finally got round to writing this blog. I thought I would explain to you what Integrated Marketing actually is and how we use it.

Marketing itself has hundreds of activities, techniques and methods behind it which can become overwhelming, complicated and daunting to say the least. Everyone who I come into contact with, marketing does it differently. There are some similarities, processes and steps that should be taken but generally there isn’t a hard and fast rule which is why it leaves a lot of business owners and marketing managers constantly questioning themselves to ensure that they are getting it right, using it as effectively as possible and making sure they keep on track and ahead of their competitors.

If marketing was easy, you would have already bought a package from a shop with a guarantee that it would work perfectly. So you can be left alone build your business empire, take over the world, buy the house of your dreams and live a life of luxury with no worries of any more marketing on the horizon…

Back to reality…

In the real world most, Business Owners and Marketing Managers struggle with marketing. Worrying if they are doing it right, what is the next new “shiny” thing and should they be using it, how is everyone else doing it, am I using it in the most effective way, I’m too old to be doing this (I’ll get someone younger to help me) and so on….

This brings about a lot of doubt.

Doubt of the tools you use (or try to use), software that doesn’t work they way you thought it would, marketers you’ve worked with in the past and promised the earth and delivered NOTHING and yourself which lets face it isn’t a good place to be.

It also brings lots of questions that you cannot find answers to, you’ve tried googling, signing up to someones webinar or newsletters, watching youtube clips and bought a package from a “Guru” when you have tried everything and it STILL doesn’t work…

What do we know?

What we do know, is that people need to see you message between 7 – 15 times BEFORE they are ready to buy and most people give up after 2-3 times of calling or sending emails. These activities are called touch points. Since Social Media came about we now need to add an additional 15 touch points due to the amount of information we see every day on our phones, Facebook, emails, telephone calls, apps etc… So, if a person in your audience needs to see your message up to 37 times before they are ready to buy, WHICH touch points do they need to see?

This is where the individual marketing activities come in. I’m not going to list them all here (as there are hundreds of them) but here is a screen shot of an info-graphic we have created to show you all the different marketing methods that are available to you and how they should be connected.

Long gone are the days where we only have to use one marketing activity to get in front of people. We need to use a combination of touch points to ensure the customer we want (the perfect customer or avatar) is receiving our information or message in the way THEY want it!

What is your understanding of Marketing?

On Mondays I deliver a Facebook Live called #MarketingMonday to help people like you to get to grips with marketing, answer questions, share observations and on 19th February 2018, I recorded this video to ask you what your understanding of marketing is.


Length of Video: 18 minutes and 47 seconds
 

I gave two different definitions of marketing in this video… and then I gave my own.

Marketing isn’t what gets you business, marketing gets you awareness. It’s what you do with that awareness that then get you the business!

So, what is Integrated Marketing?

This definition is taken from Wikepidia > https://en.wikipedia.org/wiki/Integrated_marketing_communications

Integrated marketing communications (IMC) is the use of marketing strategies to optimise the communication of a consistent message of the company’s brands to stakeholders. Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually. IMC requires marketers to identify the boundaries around the promotional mix elements and to consider the effectiveness of the campaign’s message.

In short; Making it work at a strategic level (by Kitchen, P., & Burgmann, I. (2015))

Click for a list of Integrated Marketing definitions from the DMA (Data and Marketing Association).

Integrated Marketing for Koogar, is about combining a variety of traditional and digital marketing activities and methods together to create a customer journey and experience of your brand to get your audience to the end result… which is to eventually buy something from you. Connecting the dots so to speak!


We don’t want to rush that relationship, we need to nurture them. HOWEVER there are some Business Owners and Marketing Managers who don’t want to nurture a relationship but HARD sell straight away!

Integrated Marketing allows you to connect the dots between the different activities you are doing. Carrying your message, your brand, your expertise traditionally and digitally to the right people and showing them consistency, congruencey and authenticity. When your audience is ready for what you do and have been through their own buying process they will choose you over anyone else.

Marketing isn’t a quick fix, it’s a long game… You just need to learn how to play it!

Not all journeys are the same which is why blueprints of other peoples marketing or ways THEY get business doesn’t work. That is a blueprint for their business. Koogar will help you create a blueprint for your own business the key is to be patient but keep going!

Lets work together to create YOUR marketing blueprint.


Book a FREE (30 Minute) Integrated Marketing Consultation

For Business Owners and Marketing Managers who want MORE from their marketing; digital and traditional with no strings attached.

The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.

Get in touch on info@koogar.co.uk or call 01925 699 240 today!

 

[Video] #MarketingMonday – Are you in control of your brand and business?

[Video] #MarketingMonday – Are you in control of your brand and business?

Today’s Marketing Monday is about… Are you in control of your brand and business?



Transcription

Good afternoon. My name is Amanda, and I’m from Koogar.

Today is marketing Monday. What I’d like to talk to you about, is … Well, the question I would like to ask you, is, are you in control of your own brand. What’s the answer to that question? The reason why I’m asking that question is, that Facebook recently, last week, Mark Zuckerberg has said he’s going to make some changes on Facebook, with regards to businesses, the amount of business brand, News Feeds, information that’s coming into the News Feed.

Facebook was created for people to have friends. Facebook was created to be a community.

It’s more about people-to-people, not business to business (B2B), or business to community, or business to consumer (B2C). What he was talking about in his post that he put on … I think it was the 12th of January. I’ll pop it in as a link under here, so you can have a read of it. What he posted, was basically saying that a lot of business pages, a lot of the information that we post, isn’t going to be seen by … He’s going to reduce the amount of times that it’s going to be seen for people who use Facebook. Facebook is for friends. He wants to bring back the community feel.

Mark ZuckerburgClick to read the full post at www.facebook.com/zuck/posts/10104413015393571

I remember going to a couple conferences years ago. We talked about Facebook. We talked about community. One of the things that we talked about in these big conferences was, things like, Facebook actually makes us feel like we belong. What I mean by that is, Facebook is there, so that we feel part of other people’s lives.

For example, I have an Auntie. She lives in Canada. I don’t see her. Full stop. Okay? I don’t see her full stop. Facebook has enabled us to connect together. Last year we connected and started talking. Sorry, I’ve got a bit of a cold. Connected last year. Basically we can now talk on Facebook. We talk to each other. We see each other. We comment on each other’s posts and things. I do it with family, who live in Bermuda, people who live in different countries all over the world. Facebook is here, to make us feel like we belong as part of a community.

Well, what’s happened over the years with social media is that Facebook, not just Facebook, but social media as a whole, has put a negative spin on things as well. A lot of people look at Facebook and think, “I wish I had that life.” People are sharing all the great things that they’re doing. They’re going out for dinner. They’re going on holiday. Their beach photo’s with their legs on the sand and all of that kind of stuff. And their not sharing, bad stuff.

Some people don’t share the bad stuff, which I understand and I get. Actually, social media has changed the way, in which we view other people’s lives. I think that this is the main reason why Mark Zuckerberg is going to change the News Feed, because he wants people to connect more. He wants people to speak to each other more, and get involved with each other more. It’s a community feel. I’m not going to go on about that.

The reason why I’m saying, are you in control of your brand, is because there are people on Facebook… I don’t know whether you’ve seen them, but they’re people on Facebook. I’m not going to name and shame. There are people on Facebook that say, “Can you see stuff on my page? Can you share it for me? Can you share it to your network? Can you do this? Can you do that?” That just got me thinking. Other people I’ve seen recently have been talking about Facebook charging for adverts, and the more you pay the better the advert becomes and all that kind of stuff.

People are complaining that Facebook can’t do this. It’s not fair. In other places, people are saying, “Well, websites don’t work anymore, and blocking doesn’t work, and this doesn’t work.” The reason why I’m talking about, are you in control of your brand, is because what happens, if Facebook decides to charge you, a lot of money, or me, a lot of money, to be able to put your stuff, have a page, have a group, post your stuff with regards to business tomorrow? What happens?

Number one, does your business just stop, because all of your communication, all of your followers, all of your connections are on Facebook. Have you got a backup of everything that you put on Facebook? This isn’t just about Facebook by the way.

The reason why I’m talking about this, is because it was mentioned, you know, with Mark Zuckerberg changing this algorithm. The reason why I think it’s important to talk about, are you in control of your brand is because, if you put absolutely everything onto social media, on Instagram, on LinkedIn, whatever platform that you actually use, what happens if that goes down? If you’re not in control of it, if you don’t own it, if you don’t have it, if you don’t save it on your desktop, or in your computers, or anything like that, what happens? What happens?

What I want you to think about is, being in control of your brand. I want you to think about, if, for whatever reason something happens with whatever social media platform, have I got my photographs backed up? Have I got my posts backed up, the content that I’m sharing.

Websites and blogging aren’t dying!

People are talking, but you know Twitter’s dying as well. These things aren’t dying. It’s just that Business Owners have this thing called, the shiny object syndrome, where they think, “Ooh, there’s a new social media platform. There’s something else happening. I need to be on that. I need to do stuff on there.” Where in actual fact, this is why integrated marketing comes in handy, number one. Integrated marketing is important, number two. If you integrate your marketing, it’s not just about being in one place at one time. You’re actually in a lot of other different places at the same time.

For example, integrated marketing is about being in different places, having different touch points for the customers that you have, and the customers that you want to have in the future. Also, it’s about how do you connect those dots together. For example, I’m doing a Facebook live. I will download this and I’ll put it onto YouTube. I’ll take it off YouTube and I’ll put it onto my website.

I’ll also get it transcribed on Rev.com, which is a new thing that I’m using, which is absolutely fantastic if you want things transcribed, or subtitles put onto the bottom of your video. It is an awesome website. Can’t recommend it highly enough. They get it done so quickly. Job done. It’s brilliant. I’ve used it for the last couple of weeks. I’m stepping up my game with regards to what I’m sharing, what I’m posting, what I’m trying to tell people about integrated marketing.

Just going back to integrated marketing. Just going back to integrated marketing, the reason why it’s so important, is because if any of these other things drop out, at least you’ve got something saved somewhere. Okay?

What I want you to think about, it isn’t about, is my stuff going to be seen on Facebook, is it not going to be seen, because the algorithm has changed, it’s about connecting with those people in a way, where they are able to see your stuff, as and when they require it. It’s not about you pushing out that information and being in their face all the time. It’s about them picking it up, when they need it. You know, unfortunately, we can’t be relevant to all people all of the time. However, when we are relevant, when they do see us, hopefully that’s the time that they actually say, “You know why? We need this thing.”

I just wanted to say that, I don’t think that what Mark Zuckerberg has said is a bad thing. It’s just a thing. You know, business changes all the time. You’ve also got to think that Facebook is a business themselves. The way that they make their money is through advertising. They don’t want to stop brands from being seen. The way they make their money is through the adverts that we put out, the boosting posts, the supportive posts, all of that kind of stuff, whether it’s connected to Instagram or whatever. That’s how they make their money. If they decide to charge us tomorrow, are you prepared to say, “Yeah okay, I’m in.” Yeah? If it’s all about putting your stuff on one platform and not having it in other places, you’re going to get scuppered. You’re going to get caught out. You’re going to be blaming other people, because you haven’t prepared.

Get in control of your brand. Okay? Don’t allow another platform to be in control of it.

Don’t think that just because you put all of your stuff, whether that’s on Facebook, Linkedin, Twitter, Snapchat, Instagram, wherever else that you put your stuff, Vimeo, you know, wherever else that you put your stuff, don’t just think that it’s safe there. Have a backup. Have a website. There’s a lot of people I speak to recently, “I don’t need a website. I’ve got Facebook.” Well, you know what? If it goes and Mark Zuckerberg says, “You know what? We’re going to take business completely off Facebook.” What would happen?

I doubt that would happen, but what I do think … My thinking of how it’s going to be, is that in future, we will be paying as business owners. We will be paying to be on Facebook. Why not? Why wouldn’t he want to make more money that way, in terms of allowing this to spread out products and services to connections that we might not ever meet. For him it’s not always about the money is it either. It’s about the connections and how he can help other people. What we do is about helping other people. Not me generally, but as a business owner. That’s what we’re here for. We’re here to help the clients and people that we get in front of.

I just wanted to talk about that. I think that, that’s important. Don’t be worried that Facebook and whoever else changes their policies or changes the way that they do business. It’s always going to happen. Just know that for a fact. Just be prepared that if something major happens, you’ve got backup, you’ve got your photographs, you’ve got your videos, you’ve got your content, your blogs, your posts, whatever else that you post out there. You got them in a safe … Just be in control of your brand. Okay?

The only thing that I want to leave you with, is … I keep mentioning about my Koogar Academy. You probably know about that. Today, I want to talk to you about my podcast. The podcast is called, The Integrated Marketing Podcast. You can find that at integratedmarketing.com (I meant to say www.integratedmarketingpodcast.com). I’m going to be kick starting that again this year. Last year, it got up to nine episodes, which was great. I’ve only just started the podcast. We’ve all got to start somewhere. Nine episodes.

I’m in the middle of a series about email marketing. I’m going to finish that series. I’ve just got new introduction done, intro and outro, which is all cool. Got to put that together this week. And then I’m going to be working on some art work in the next couple of weeks.

If you haven’t heard it, and you want to listen about telesales, you want to know more about telesales, or you want to know about hiring your dream team, or you want to know about how to scale your business, email marketing, what’s stopping you from taking action and procrastinating, the podcast is a great place for resources. It’s free. Just go along and have a listen. You either go to the integratedmarketing.com (I meant to say www.integratedmarketingpodcast.com) website, or go to www.koogar.uk/podcast/. Thanks very much.

Today’s #MarketingMonday. I hope you’re going to have a fabulous week, number one.

I hope you do something different with your marketing.

Don’t just do something that everybody else is doing. Change what you’re doing all the time.

Marketing is an ongoing process. When you have that idea, a idea, and you think, are people going to want to do that, or do it, or think about it, or pay for it, or whatever, just do it anyway. Okay? Do it anyway, and see what happens. It’s not about trying everything that everybody else is doing, it’s about doing something different, so that you stand out over everybody else. Have a fabulous day. I’ll see you soon.

Amanda's Signature
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[Video] #MarketingMonday – Are you in control of your brand and business?

[Video] #MarketingMonday – What is your Marketing Message?

Today’s Marketing Monday is about… What is your Marketing Message?



Transcription

Hi, Amanda here from Koogar, Happy New Year number one, I hope you had a good Christmas and a good new year break. Step away from the business, have a think about what you’ve achieved, what you didn’t achieve, what you want to achieve for this year, 2018. So this is my first marketing Monday for 2018. And today I would like to talk to you about your marketing message.

So, over the Christmas period I picked up a book, I read the book Pivot by a lady called Jenny Blake, I think, and I’ve restarted reading a book called Guerrilla Marketing for Social Media. And one of the things that it talks about is the message, the message that you actually deliver, the message that you tell people about when you’re networking, when you do your 60 seconds, what’s on your website. What is the core message of your business? So I just wanted to talk about that today.

So with regards to your message, it is a massive part of your brand, so your brand isn’t just about your logo, the colours that you use for the company branding, and stationary, and all of that kind of stuff, the images that you use. It’s about the ethos of the business, it’s the philosophy of how you do business, and how you do business which is different to other people.

For example, there’s lots of people out there that do what you do, but they don’t do it in the way that you do it number one, and they don’t have your experience number two, and look, number three, they’re not you. So I know that you can’t say that the brand is all about you, because it can be, but really it should be something completely separate. You can brand you, but what I’m talking about today is your brand message, and what that actually means.

So the brand message is, again, a statement of the things that you say, the words that you use, the language that you use with regards to when you meet people, when they’re reading your content, when they’re visiting your website, on your social media. All the different platforms. So one of the things that it said in the Guerrilla Marketing for Social Media books is that it mentioned about your message, and can you actually Tweet your message, is your message an easy message to remember? What do people know you for? How do people explain to other people who you are and what you do and how you do it?

So, for example, our message, it’s just on our little mini roller banner, and what it says is…

We specialise in customer journey and experiences using traditional and digital marketing activities. Combined traditional and digital marketing activities.

So that’s quite simple, and that’s also a conversation starter in a network meeting, it’s on our website so that people understand what it is that we do, or can do for them, the results we can do for them.

So is your message easy number one to understand? Number two, do you have to explain it? So, what do you need to do to change your message so that people understand it a little bit better? So what I wanted to talk about today was how can you get it into 140 characters (I do know the length of a tweet has now changed), like a Tweet? Something that’s really easy and quick, so that people number one remember it, number two it’s easy to say, and you don’t have to explain yourself.

So I just wanted to talk to you about that, and just ask you is that something that you’ve done? Is that something that you need to work on for the new year? Is it something that you want to tweak, that you’ve already done that you think actually we need to have a look at this again?

So have a think about your marketing message, because it’s really important. And the reason why it’s important is because if you’re not using the right words, you’re not using the right terminology, not in terms of jargon, because if you use jargon then sometimes people won’t actually understand what you’re saying, but if you use the right terminology, their words, your customers words, and how they expect to talk about you or expect to see you, or expect to read about you, if you can use their words to explain how you are and what you do, it’s going to be a lot easier. Which means that they’ll remember you better, they’ll be able to explain to other people who you are better, and they’ll be able to get you. And that’s what you want, you want customers to get you.

So have a think about writing your marketing message in a Tweet. What is it that you do? Say it in 140 characters, and maybe start using it in a networking or a 60 seconds on your business card and your marketing material. So I hope you found that useful.

The other thing I just wanted to let you know is I wrote a blog last year with regards to eleven ways on kick starting your marketing any time of the year. So it’s about eleven steps that you can do to start your marketing again. So sometimes, when we take that time away from the business, we’ve been off for Christmas, we’ve been off for new year, some people may have worked. If you have or you haven’t, and you want to kick-start that marketing again, I’m going to share the link just below this Facebook video, just so that you can have a look at it and say to yourself “Okay, what do I need to do to kick-start my marketing again?” Because sometimes it’s overwhelming.

I opened my email inbox this morning, because today’s the first day back for me in business, and oh my gosh, I have got so many emails that I’ve got to get through. I’ve had a couple of people ring me saying “Have you received my email?” And I’ve said “Yes, but today is my first day back,” so there’s a lot going on. But actually, you also want to get new customers, you want to re-engage with the customers, or potential customers, that were interested in what you did last year, a couple of weeks ago. So how can you do that? How can you engage it? So I’ll share that link to that blog, 11 ways to kick-start your marketing any time of the year, and you don’t have to do it for January, you could do it in July if you want, it’s basically for people who get a little bit stuck in a routine, maybe overwhelmed, not sure what to do, but it’s just a good way of kick starting your marketing again.

And the third thing that I wanted to share with you is a bit of technology, because I think technology’s always a good thing to try and test out. So over the last two weeks, we’ve been using a different piece of technology, called Get Response. So that has things like email marketing, it has landing pages in, webinars in, contacts. It’s got a C.R.M (Customer Relationship Management Tool) inside it. So instead of having a C.R.M and all these different things in separate places, we’ve actually pulled it together and put it into one place, so we only have to log on to one area. So what I’m saying to you is do you have to log in to lots of difference places, or are you logging in to one area? Which technology do you use?

As I said, we’ve just started using Get Response, I’m quite excited about what that’s going to bring to us for 2018, because it’s also got automation in and, and things like that. So what do you use? And do you have a C.R.M? Because a C.R.M is another great way of connecting with people who were interested in what you do, but aren’t ready yet. It’s a great way of nurturing them, and making sure that they’re still on your list, that you’re drip feeding some information to them on a regular basis, but they’re getting enough information so that when they are ready, they will convert to you and work with you in the future.

So that was a bit of technology that I just wanted to share. And finally, today, I delivered my first webinar masterclass for the Koogar Academy. So the Koogar Academy is basically twelve masterclasses over the months in 2018. I delivered my first one this morning. So I had nine people who booked on, we’ve got 21 people who joined in December, which is absolutely fantastic, I’m really pleased with it. But today we talked about the 3 M’s, and I’ve just uploaded the masterclass so that they can watch it again in the website, because the Koogar Academy has their own website so they can go and watch it again, and we’ve got the Facebook group, lots of conversations going on over there, lots of actions being taken.

So, just wanted to let you know, if you wanted to join that at any time, you can join now if you wanted, you can join in a couple of months time if you wanted, but you’ll always get access to watch stuff that we’ve already done, and access to the closed Facebook group as well.

So, today, this month, this week, whenever you have time, what I want you to think about is the marketing message that you’re trying to get people to understand, tell other people about, and just make it easy for them. Try and get it in a Tweet, okay?

So happy Monday, have an awesome week, this is my first week back, if it’s yours have a great time, and I look forward to seeing you next week.

Take Care.

Amanda's Signature

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[Video] #MarketingMonday – Are you in control of your brand and business?

[Video] #MarketingMonday – Time and how to use it wisely!

Today’s Marketing Monday is about… Time and how to use it wisely!



 Transcription

Hi guys. Amanda here from Koogar.

Today is Marketing Monday (watch over on the Koogar Facebook Page), my second one, and I thought I would talk to you about time. Recently, I’ve been speaking to a couple that I met last week, last Thursday. We talked about working with me with regards to marketing their business, marketing who they are, what they do, and how they do it. One of the things that popped up is that the gentleman that I was with was saying that he hasn’t got enough time.

Today, the reason why Marketing Monday Facebook Live is a little bit late is because I went networking this morning. I went networking, and in the end, I actually delivered a presentation, 14 ways on growth and expansion for your business. Obviously, there’s a few bits of marketing in there. I put myself forward because the lady who was supposed to turn up and deliver the presentation hadn’t turned because of the snow and the weather. I did that this morning, and that’s why I’m late.

But, the reason why I wanted to talk to you today was about time because the people in the room when I went networking today, they were talking about time, that they haven’t got enough time.

So, do you feel the same way?

Do you feel like you’ve not got enough hours in the day? Do you feel like you’re juggling so much that whether it’s a family, whether it’s a business partner, whether it’s a clients, actually doing the work itself, you juggling all of this kind of stuff and you just haven’t got time to market yourself?

Well, one of the things that I talk about, if you haven’t heard me speak already, is about working like you’re going on holiday. So, we are just about to go on holiday. We’re about to break up for Christmas period. We’re about to close the office, and you’re probably doing the same. You’re going to take some time off over Christmas, hopefully. And the time that you do take off over Christmas is time that you’re going to be spending with family, friends, speaking to people that you haven’t seen for a while, spending quality time with the people that you want to spend quality time with.

But, time is really important, and there’s two factors to time. There’s wasting your own time, which is potentially some of us do, and there is also having others waste our time. Now, to me, time is precious. To me, you can’t get time back. This is for everybody. And, how you use your time is very important. If somebody wastes my time, do you know what? I can’t tell, I get so frustrated and so annoyed. If I walk up to a meeting expecting them to be there and they don’t turn up, and that happened to me at the weekend, really annoying, just angers me. It just takes a text message, or a phone call, or an email, whatever it is that’s easier to let that person know.

Anyway, to save your time, because that’s what today’s about, to save your time, it’s about thinking about going on holiday. We’ve all been on holiday. We’ve all been somewhere, whether it’s either to the beach or we’re going to break up for Christmas now, we’ve all been on holiday. So what I want you to think about is when you do go on holiday, the week running up to that holiday, you have made a mammoth list of things for you to do, everything that you need to get done before you pack, everything that you need to be done whilst you’re packing, what needs to go in your case so you don’t forget things, passports, all of that kind of stuff.

What I want you to think about is when you think that you haven’t got enough time, you need to work out what you’re actually doing. Are you busy doing nothing? Are you busy faffing around? Are you on Facebook? A lady said to me today she is a really good procrastinator, so she will spend her time finding other things to do instead of the things that she should be doing, the things that she knows that she should be doing.

What I want you to think about is when you haven’t got enough time, work like you’re going on holiday every single day. Because when you go on holiday, you tend to get the majority of stuff, if not everything, done. You write that list down. You make sure that you’ve got enough time, and you work like a Trojan. Yeah? Do you agree? So when you do that, you actually get stuff done.

What tends to happens in business is that we have got the distraction of a telephone, a mobile phone, text messages, people knocking at the door and dropping off Christmas presents, whatever it may be, the phone ringing, new clients, and that’s not a distraction, but it’s something that takes your mind away from your actually doing. And actually, when you’re working on a particular thing and you’re really focused on that thing, it takes you a little while. Once you’ve been distracted, it takes you 10, 15, maybe 30, 45 minutes later for you to get back into that mindset. So, what I want you to do is concentrate on one thing at a time, but also work like you’re going on holiday tomorrow. So come 5 o’clock, 6 o’clock, 7 o’clock, whatever time you start work or finish work, work like you’re going on holiday tomorrow.

So, what are those things that you have to get done today? What are the most important things? And don’t make a list that is like 30 things long. You know, what are the top five, six things that you have to get done that you cannot leave, it has to be done? Make sure that you get those done for that day. These are what I call H.P.A’s, high payoff activities. Things are things that get my back focused.

Today, I’m sat at my desk. I’m not, usually. I’m usually downstairs delivering the Facebook live, but today, I’m sat at my desk, and I have a big calendar on my desk. In front of me, it gives every single day of what I’m actually doing on those days. It tells me what I’ve got to achieve. So, what are you doing when it comes to marketing? Because one of the things that people say is that they haven’t got enough time, but they actually don’t know how much time that thing is going to take them. They think it’s potentially going to be five minutes. Nothing is ever five minutes. You’ve got to take your mind away from what you’re currently doing, get in the process of what you wanting to do, do that work, deliver it, work on it, do it, test it, check it, send it. Then, you sit for a bit and then say, “Right, what is my next task?”

Nothing really ever takes five minutes, and the things that do take five minutes, or under five minutes, just do them straight away.

Don’t procrastinate. Don’t wait. Just get on and do it.

What I want you to concentrate on today, I want everybody to concentrate on … You’ve got two weeks, less than two weeks till Christmas. We’ve got this week and next week, and then a couple of days after that. There’s not much, depending on when you’re breaking up, so there’s not much time. What is it that you want to get done by the end of this year? By the end of Christmas? What jobs do you want to complete? What housework do you want to do before you actually break up? Who do you need to contact before you close for Christmas? Is there clients that you need to speak to and say, “Would you like, instead of doing something before Christmas, maybe in between Christmas, if you work in between Christmas, or after? You know, what are doing first, second, third week of January?” Try and get those things that you have to do done.

Don’t, as I said, don’t create this massive list that’s going to take you forever because list, you know, they’re great. Sometimes I add things on to that list so I can just tick it off and cross it off anyway, because I like ticking, crossing, and showing myself that I’ve done stuff. However, it’s not best use of your time. What I want you to think about is you’re going on holiday every single day. You choose the destination. You choose whether it’s where you live, if you’re going to shops, if you’re just having a staycation or you’re going to go away to, I don’t know, Bermuda, or Thailand, or where it is, just pretend, but just make sure that you’re concentrating on your H.P.As, high payoff activities, okay?

The final thing I would like to leave you with is that the Marketing Masterclasses, they start in January, on the eighth of January. You’ve still got a couple of days until the price goes up. So, the price goes up on the 22nd of December. If you pay before the 22nd of December, you will get the whole year for £150. That works out £12.50 per session. So I’m going to do a live master class on 12 different subjects. I’m going to pop the link below so you can see it. 12 different subjects.

During that time, during that month, you are able to join our Facebook group. You will also have access to a membership site as well. So if you can’t make the day, it’s going to be recorded anyway. I’m going to record it for you, and I’m going to give you extra resources, and extra bits and pieces that you need to be doing, exercises, things to think about to action that thing that we’ve talked about that month, because what I want you to do is going to more from your marketing.

A lot of people worry about time. They worry about what other people are going to say. They haven’t got anybody to keep you accountable. And if you know who I am, I will make sure that you do your homework. I need you to make sure that you do your homework because whatever is important to you, whether it’s growth of the business, more hits to the website, more people knowing people who you are, more likes on Facebook, more business generally, a better message, understanding who your customer is. All of these different kinds of things, they all help you get to where you want to be.

I’ll pop the link in, and just remember, work on your H.P.A’s, high payoff activities, okay? You’re going on holiday tomorrow.

What do you need to get done?

Thanks, and I’ll see you next week. Take care.

Amanda's Signature

[Video] #MarketingMonday – Are you in control of your brand and business?

[Video] #MarketingMonday – How to brand yourself with the other things that happen all around the world…

#MarketingMonday

Marketing Monday is new! I’ve decided to challenge myself to create more video for the new year and this is one way that will help me do that.

I’ll be sharing advice, tips, tricks and observations about all things Marketing.

Today’s is… How to brand yourself with the other things that happen all around the world…




Transcription

Hi! Amanda from Koogar here. I decided over the weekend that I would like to do a Facebook Live every Monday. I have challenged myself. Video isn’t my favourite marketing tool but I’ve decided to run a Marketing Monday Facebook Live every Monday around about [11:00] and discuss various different bits and pieces and give you a tip or a trick or just help you think about marketing in a different way.

Today is about how to brand yourself with other things, other activities that are happening around the world. And what I wanted to talk about was things like we’ve just had Black Friday, we’ve had Cyber Monday and I don’t know whether you know but there is a Green Monday as well. The Green Day actually happens on the 11th of December and Green Day was started by eBay. It was started by eBay and called Green Day number one because of the colour of money and number two because the 11th of December is actually the 2nd largest Internet selling day.

A lot of people don’t know that. There are things that happen in America and across the world that we don’t actually do or get involved in like for example Singles Day.

Singles Day happens on the 11th of November and that happens over in China and again that’s one massive online eCommerce sales splurge, where people just go online on the 11th of November and spend money. Whether that’s on electric goods, clothing, cars, whatever it is, it’s on the Alibaba site if you haven’t heard of that. It’s a massive site. The site looks horrendous (it’s actually now a lot better than it was – Updated 19/01/2018) but actually it gets quite a lot of hits and it gets a lot of income and traffic as well.

The reason why we wouldn’t in the UK or in the West really wouldn’t use or decide to become part of Singles Day is because it’s run on the 11th of November and that’s the same day as Remembrance Day. Here Remembrance Day is obviously very important. It’s a sombre day. It’s a day where we remember the fallen and remember people who have been in war(s) and things like that. Having a day where you would spend a lot of money online on that day wouldn’t be appropriate for us but it is appropriate in different places.

But what I really wanted to focus on was Green Day. Again that’s on that 11th of December. That’s a week today!

Green Day as I said is the largest, or the second largest selling day. Like Cyber Monday and Black Friday, largest selling day in the world, (I repeat!) the second largest selling day in the world.

What are you going to do for Green Day?

As I said Green Day was created for eBay and created for the colour of money but also because eBay is more of a recycling thing. Selling second-hand things so they thought that it was good day. That was set up in 2007 and it’s been going on since then. Today, well next week will be the 10th year of Green Day.

I just wanted to, as I said, let you know about Green Day and ask you what you’re going to do about it. Also, a good way of helping you brand yourself and with the little things that are happening around the world is having a look at things like Project Britain. I don’t know whether you’ve heard of that.

Project Britain shares with you special days so what’s going on in the UK, what’s going on around the world, and AwarenessDays.com is a little website where you can sign up actually to get a template and various spreadsheets and tools to help you market yourself alongside things like Mental Health Day or World Aids Day or Immigration Day or all of those different kinds of things.

I’ll pop a link a little bit further down in the comments later on but I just thought I would pop in, say hello, happy Monday. Only a couple of weeks left until Christmas. Christmas is on a Monday and I shan’t be doing a #MarketingMonday on Christmas Day as I will be doing other things, just like you. Yeah, so I hope that’s helpful. Hope that’s useful.

Have a think about Green Day, which is the 11th of December, a week today and what you’re actually going to promote or tell people about. Maybe you’re going to send an email. Maybe you’re going to do a Facebook Live. Maybe you’re going to put a special offer out. Whatever it may be. Have a look at it and have a look at Green Day and see what you can do and see if you can get some more sales into your business before the end of the year.

That’s Amanda from Koogar. I hope that’s been helpful. Also just to let you know, you’ve still got a couple of days to join the Monthly Marketing Masterclasses. They start on the 8th of January and they are live Masterclasses with me discussing various marketing activities you should be doing over the next 12 months and if you sign up before December the 22nd you actually get each session for £12.50 each, which works out about £150 pounds. Well, it is £150 pounds for the year.

We’re going to be talking about email marketing, we’re going to be talking about advertising and how to find out who your perfect client is. We’re going to be talking about video, social media, branding. There’s so much that we’re going to talk about.

You have a Facebook Secret Group and you also have an Academy where you can watch the Facebook Lives at a later stage so if you either can’t make the date we will record it for you anyway but if you wanted to watch that particular one about avatars and perfect customers and all of that kind of stuff at a later time then you can do that too.

Thanks for watching and I’ll be back next Monday at [11:00]-ish to talk to you about something else.

Have a great day and I hope you can get some more customers this week before Christmas.

Take care.

Amanda's Signature

Visit our Facebook Page www.facebook.com/koogardigitalmarketing to watch LIVE on Mondays between 11am and 12pm!

Leave a comment below to let me know 3 things:

  1. what you have learned
  2. ideas you are taking away
  3. the action you are going to take