Building brand trust through marketing authentically

Building brand trust through marketing authentically

The biggest challenges of creating or building trust starts with you. What I see everywhere is that the business owners and entrepreneurs want the lifestyle, the money and everything that goes with it, yet does not want to put the work in.

They don’t put the work in because they don’t trust that they will make the right decision, therefore no decision is made and they sit on the fence and dip the toe into the sea of marketing activity and expect people to want to work with them.

Trust building starts with you, if you do not trust, how can you be trusted?

Whoever is careless with the truth in small matters cannot be trusted with important matters – Albert Einstein

4 Steps…

There are 4 steps to building brand trust through marketing authentically;

Be Reliable

Keep the promises YOU make

If you say you are going to do something do it!  This is not just for your clients, this is also about the promises you make to yourself. Finish what you start by creating daily routines and processes within your business.

Be Consistent

Show what YOU truly stand for

Show up even when people are not watching, liking, commenting, sharing or engaging. Become so focused on watering your own grass, others come and ask you how you can help them do it!

Be Honest

Speak YOUR truth

The context of your life informs your beliefs in what you do and the actions you take. If you cannot be yourself and always compromise, others cannot see if you are truly for them and how you fit into their world.

Be Open

Share YOUR thoughts and opinions

Be willing to go to the place’s others won’t by asking real questions and being controversial even when most don’t think the way you do. This sparks debate and debate leads to people thinking differently.

Click to DOWNLOAD the Building Brand Trust through Marketing Authentically by Koogar


 

Building Brand Trust through Marketing Authentically by Koogar

 

ITI Ep.0016 :  Working With Difficult People (Interview with Keeley Taverner)

ITI Ep.0016 : Working With Difficult People (Interview with Keeley Taverner)

We all have dealt or are dealing with difficult people. This is about setting boundaries of what we are willing and not willing to tolerate!

Difficult people exist everywhere, not just at work.

They come in every variety and nowhere is without them.

How difficult a person is for you to deal with depends on your self-esteem, your self-confidence, and your professional courage.

In this episode I speak with Keeley Taverner from Key4Change where we talk about dealing with difficult people, narcissists and more.

ITI Ep.0015 : 10 ways to get more email Subscribers (Series – Part 6 of 6)

ITI Ep.0015 : 10 ways to get more email Subscribers (Series – Part 6 of 6)

10 ways to get more email Subscribers… how do you do it?

Getting people to subscribe to your emails can be hard, but it doesn’t have to be. With everything, we need to put a process in place that we can review.

What are your thoughts on email marketing?

As I’ve mentioned before, email marketing is far from dead.

How to get more subscribers?

It’s about using it in the right way, so you influence your audience to take the next step, not to hard sell to them.

In this episode, I’m going to give you over 10 ways to get more subscribers, so that you can grow your list slowly and organically, so your subscribers stay!

Grab your notepad and pen, sit back and list the 10 reasons along with your own ideas… Let me know how you get on!

Enjoy!


Join the Koogar Academy to watch our Email Marketing Masterclass

ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series – Part 5 of 6)

ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series – Part 5 of 6)

There are many reason why your should use autoresponders when it comes to email marketing. It sets expectations as well as saves you time in the future.

If you set things up correctly, your subscribers will receive your key messages without you having to manually do it every time you get a new client.

In this episode, I’ll share 10 reasons why you should be using autoresponders to help your emails give even more value to your list!

Grab your notepad and pen, sit back and list the 10 reasons along with your own ideas… Let me know how you get on!

Enjoy!



 

ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series – Part 5 of 6)

[Podcast ITI0013] 16 Types of Emails you can Send (Series – Part 4 of 6)

Many people get stuck when it comes to creating content for their emails. Not knowing what will be opened, engaged with or unsubscribed.

Here are 16 different types of email marketing campaigns you can create over the future months. Each come with a few ideas to get your creative juices flowing…

Grab your notepad and pen, sit back and list the 16 emails along with your own ideas… In fact, why not send one of them out this week?

Enjoy!


Click to Read Show Notes

During this Podcast I have mentioned a number of resources that I think you would find useful:

  1. Wants and Needs Video > https://youtu.be/taPVqCWVpac
  2. Simon Sinek - Start with Why (Amazon Link) > https://amzn.to/2O8XOav
  3. Simon Sinek - Find your Why (Amazon Link) > https://amzn.to/2zsybJH
  4. Simon Sinek - TEDTalk > https://youtu.be/u4ZoJKF_VuA
  5. How to get Google Reviews > https://www.koogar.co.uk/video-how-to-get-google-reviews/
  6. 10 things you need to let go, when it comes to Marketing > https://youtu.be/IUq4X_DaxyM
  7. How to make your WordPress Website G.D.P.R. Ready? > https://www.koogar.co.uk/how-to-make-your-website-g-d-p-r-ready/