Listening Time – 28 minutes and 58 seconds
Welcome to the first of many Podcasts with Koogar. Integrate to Influence or ITI for short will be talking all things marketing with some business thrown in for good measure.
Influence meaning – the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.
Amanda Dodd is the person behind the brand, the Founder of Koogar and she has been nominated for two Northern Power Women Awards.
The Director, Cindy-Michelle Waterfield of iwantaspeaker.com invited me to hold a #Blab Interview to talk about Integrated Marketing; what is integrated marketing, why it is important and how do you know if you are doing it right.