At the Koogar HQ we have been discussing our blogs and Marketing Tips and what we want from them. The first obvious answer is, of course, to supply our users with hopefully useful information, which they can implement into their business.
Secondly, our blogs are there to tell you what we have been up to, events or workshops that we think are beneficial for you as well as the wonderfully random blogs that focus on areas not directly related to us, but that we know others will find extremely useful.
And finally…they are there as a forum so people can share their experiences. For example, if you have tried one of the Marketing Tips and want to tell people if it helped or not or if you tweaked it to fit your business. So we really want you to COMMENT on this information!
However, we don’t just want you to comment for our sake, oh no. Commenting is a great way to get links from another website to your own, which helps to push you up the search engine rankings. Commenting is also a great way to raise your profile and awareness of your business.
When people start to comment within a forum, bouncing ideas and experiences off one another, others become aware of Joe Blogs from Joe Blogs Ltd, which lets face it could lead to new opportunities which you would never have been made aware of if you hadn’t COMMENTED in the first place. So commenting really can be selfish, but in the best possible and most productive way!
How many opportunities escape our attention daily?
Whether the opportunity is reaching out to potential customers, acknowledging a new customer, welcoming someone to your network circle or helping them out; the keyword is ENGAGEMENT.
Engaging other people takes:
Forethought to know about a contact’s needs, what a potential customer wants and what a new member can gain from a network circle.
Awareness of situations, who you are meeting and how these can benefit your new or potential customers.
Effort to find out about others and follow up with them.
A good example is networking as this provides plently of opportunities to engage with others, making new contacts and establishing business connections.
When networking you need to put forethought into what type of event it is, what businesses will be there and who you are looking to meet. It is always a benefit to know exactly what you want to get out of a networking event.
You need to be aware of networking circles- who is having a closed, private conversation and who is open and approachable. It is good to be aware of what people are saying to you as although they may not be a useful contact for yourself they might be perfect for one of your contacts.
Finally, you need to make an effort. It’s no good standing in the corner and waiting for people to come to you. You must be motivated to go up to people and introduce yourself!
So, remember the rules of engagement; Forethought, Awareness and Effort to prevent missed opportunities.
Over the last week we have been getting ourselves re-acquainted with the concepts of Search Engine Optimisation (SEO), because we just love to learn!
We took part, at the end of last week, in a workshop detailing the fundamentals of SEO and new analytical tools that have become available. As you can imagine we were very excited with introducing new tools into our working day, especially those which will definitely benefit our clients!
Earlier this week we followed up our SEO basics by going along to a seminar in Whiston to get a broad update on the subject. I have to admit some of it went a little over my head as I’m not the web developer of the group, but over all it re-affirmed what I knew about SEO.
So for those of you who are still wondering what exactly SEO involves, here’s a few tips:
1. Make sure your key words are not too broad, but at the same time ensure they are widely used.
2. You should have different keywords for each page of your web site, but be careful not to use your keywords too much within the text or too little as it could result in that page being blacklisted.
3. Remember, no-one can promise you the number one spot on a search engine!
Obviously there is a lot more to it than that, but hopefully this will give you a better idea of what is SEO.
Koogar has been asking over the last few months lots of questions about offices, telephone systems, broadband and much more. We have now chosen the offices we are going to move into and thought it would be nice to see our journey.
Here are a few photographs of what we have been doing during January ready for the move in February!
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