Create a beautiful online experience

Keeping your website up to date shouldn’t be a chore nor should it be ignored. When you visit a website that has information which isn’t up to date even by a month your confidence in that company drops, thoughts going through your mind are;

  1. Are they still going?
  2. Mustn’t be successful or wanting to grow
  3. They obviously can’t be bothered

And its natural to think if they can’t be bothered why should I be? I don’t want to have to trawl the Internet for information on them unless this item/product is rare and that I MUST have it.

Most business owners know that having a website is essential for the company, not only to backup what you do but it’s also there to make sure people can find you. In fact, a website is much more than that! It’s a place where you should share experiences others have had with you and the experience of working with you and your company. A website should not be built but it should be “created” and moulded into a marketing tool that helps you sell your company to the audience you want to attract.

“Create a beautiful online experience” – Randy Zucherberg (iStrategy 2012; Amsterdam)

Design the journey you want the audience to take. Move them through the website by clicking on various links. Get them to read pages, posts and testimonials and look at images to make them think about things.

13% more people buy when images and words are together!

When designing your website always have in mind; “What the end goal?”. Is it to get the user to fill in a form? Pick the phone up? Book an appointment with you? Whatever outcome you want, you need to guide them to it and all things related to it.

By keeping your site up to date and engaging you will do 4 things:

  1. Evolve the website together with the company, brand and ethos
  2. You will be found more easily
  3. Keep your visitors coming back to see more
  4. Create something that is similar to the face-to-face experience

All I hear is, we want more hits to the website, people commenting on our blog posts, more emails from people interested in buying from us as well as being found naturally for the right keywords.

When creating this experience, remember it is for your audience to ‘walk past’ your on-line ‘shop window’, get to the next step and ultimately buy from you – make it easy for them and enjoyable!

Article written for The Edge Magazine (2012)

Koogar attends iStrategy 2013 in The Hague

Last week I attended for the 3rd time a Global Digital Conference called iStratgey where lots of Marketing Managers, CEO, MD’s and the like spend 2 days listening to thought leaders within the digital marketing field to find out what is new, what is the future for digital and debate whether the methods we are currently using are right or wrong.

Opening Keynote Speaker; Rory Sutherland (VC of Ogilvy) said “Understanding that psychology and technology works together and equals success

These two days for me is PD (Personal Development) time where I can find out if what I’m doing for my clients can be enhanced by listening to the large and dominant brands of the world today.

Unilever said “It’s in our DNA” and talked all about the brand and that if you don’t have a purpose what is the point?

The theme of this year’s iStrategy for me was about getting personal, understanding your audience to a completely new level and personalising “their” user experience for them, not to you and your company.

It was also about your brand and how you can make it stand out above everyone else by being authentic, knowing how your brand behaves in the world today and how you want your brand to be perceived.

During day one we talked about the psychology of people and how to make their buying experience better.

86% of people would pay more for a better experience!

Final Keynote Speaker; Cindy Gallop (@cindygallop) CEO of If we ran the world said “Out of discomfort comes greatness

Attending these conferences is what makes Koogar standout from an ever growing digital world. I personally love learning new ways and elements to marketing which ensures I am up to date as well as being able to pass on my learning to our clients. This is very important to me and my brand, Koogar.

Keep an eye out, in the next few weeks I will be sharing blogs, social updates and tweaking our website to be in line with some of the things we have learnt this year at iStrategy.

If you would like to book a Free 1 hour consultation with me to either find out more about iStrategy or would like to talk about your own marketing, please do so. I’m very passionate about my industry and subject and I’m sure we can give you at least 1 new idea that will help you stand out and be different!