[Video] #MarketingMonday – Are you in control of your brand and business?

[Video] #MarketingMonday – Are you in control of your brand and business?

Today’s Marketing Monday is about… Are you in control of your brand and business?



Transcription

Good afternoon. My name is Amanda, and I’m from Koogar.

Today is marketing Monday. What I’d like to talk to you about, is … Well, the question I would like to ask you, is, are you in control of your own brand. What’s the answer to that question? The reason why I’m asking that question is, that Facebook recently, last week, Mark Zuckerberg has said he’s going to make some changes on Facebook, with regards to businesses, the amount of business brand, News Feeds, information that’s coming into the News Feed.

Facebook was created for people to have friends. Facebook was created to be a community.

It’s more about people-to-people, not business to business (B2B), or business to community, or business to consumer (B2C). What he was talking about in his post that he put on … I think it was the 12th of January. I’ll pop it in as a link under here, so you can have a read of it. What he posted, was basically saying that a lot of business pages, a lot of the information that we post, isn’t going to be seen by … He’s going to reduce the amount of times that it’s going to be seen for people who use Facebook. Facebook is for friends. He wants to bring back the community feel.

Mark ZuckerburgClick to read the full post at www.facebook.com/zuck/posts/10104413015393571

I remember going to a couple conferences years ago. We talked about Facebook. We talked about community. One of the things that we talked about in these big conferences was, things like, Facebook actually makes us feel like we belong. What I mean by that is, Facebook is there, so that we feel part of other people’s lives.

For example, I have an Auntie. She lives in Canada. I don’t see her. Full stop. Okay? I don’t see her full stop. Facebook has enabled us to connect together. Last year we connected and started talking. Sorry, I’ve got a bit of a cold. Connected last year. Basically we can now talk on Facebook. We talk to each other. We see each other. We comment on each other’s posts and things. I do it with family, who live in Bermuda, people who live in different countries all over the world. Facebook is here, to make us feel like we belong as part of a community.

Well, what’s happened over the years with social media is that Facebook, not just Facebook, but social media as a whole, has put a negative spin on things as well. A lot of people look at Facebook and think, “I wish I had that life.” People are sharing all the great things that they’re doing. They’re going out for dinner. They’re going on holiday. Their beach photo’s with their legs on the sand and all of that kind of stuff. And their not sharing, bad stuff.

Some people don’t share the bad stuff, which I understand and I get. Actually, social media has changed the way, in which we view other people’s lives. I think that this is the main reason why Mark Zuckerberg is going to change the News Feed, because he wants people to connect more. He wants people to speak to each other more, and get involved with each other more. It’s a community feel. I’m not going to go on about that.

The reason why I’m saying, are you in control of your brand, is because there are people on Facebook… I don’t know whether you’ve seen them, but they’re people on Facebook. I’m not going to name and shame. There are people on Facebook that say, “Can you see stuff on my page? Can you share it for me? Can you share it to your network? Can you do this? Can you do that?” That just got me thinking. Other people I’ve seen recently have been talking about Facebook charging for adverts, and the more you pay the better the advert becomes and all that kind of stuff.

People are complaining that Facebook can’t do this. It’s not fair. In other places, people are saying, “Well, websites don’t work anymore, and blocking doesn’t work, and this doesn’t work.” The reason why I’m talking about, are you in control of your brand, is because what happens, if Facebook decides to charge you, a lot of money, or me, a lot of money, to be able to put your stuff, have a page, have a group, post your stuff with regards to business tomorrow? What happens?

Number one, does your business just stop, because all of your communication, all of your followers, all of your connections are on Facebook. Have you got a backup of everything that you put on Facebook? This isn’t just about Facebook by the way.

The reason why I’m talking about this, is because it was mentioned, you know, with Mark Zuckerberg changing this algorithm. The reason why I think it’s important to talk about, are you in control of your brand is because, if you put absolutely everything onto social media, on Instagram, on LinkedIn, whatever platform that you actually use, what happens if that goes down? If you’re not in control of it, if you don’t own it, if you don’t have it, if you don’t save it on your desktop, or in your computers, or anything like that, what happens? What happens?

What I want you to think about is, being in control of your brand. I want you to think about, if, for whatever reason something happens with whatever social media platform, have I got my photographs backed up? Have I got my posts backed up, the content that I’m sharing.

Websites and blogging aren’t dying!

People are talking, but you know Twitter’s dying as well. These things aren’t dying. It’s just that Business Owners have this thing called, the shiny object syndrome, where they think, “Ooh, there’s a new social media platform. There’s something else happening. I need to be on that. I need to do stuff on there.” Where in actual fact, this is why integrated marketing comes in handy, number one. Integrated marketing is important, number two. If you integrate your marketing, it’s not just about being in one place at one time. You’re actually in a lot of other different places at the same time.

For example, integrated marketing is about being in different places, having different touch points for the customers that you have, and the customers that you want to have in the future. Also, it’s about how do you connect those dots together. For example, I’m doing a Facebook live. I will download this and I’ll put it onto YouTube. I’ll take it off YouTube and I’ll put it onto my website.

I’ll also get it transcribed on Rev.com, which is a new thing that I’m using, which is absolutely fantastic if you want things transcribed, or subtitles put onto the bottom of your video. It is an awesome website. Can’t recommend it highly enough. They get it done so quickly. Job done. It’s brilliant. I’ve used it for the last couple of weeks. I’m stepping up my game with regards to what I’m sharing, what I’m posting, what I’m trying to tell people about integrated marketing.

Just going back to integrated marketing. Just going back to integrated marketing, the reason why it’s so important, is because if any of these other things drop out, at least you’ve got something saved somewhere. Okay?

What I want you to think about, it isn’t about, is my stuff going to be seen on Facebook, is it not going to be seen, because the algorithm has changed, it’s about connecting with those people in a way, where they are able to see your stuff, as and when they require it. It’s not about you pushing out that information and being in their face all the time. It’s about them picking it up, when they need it. You know, unfortunately, we can’t be relevant to all people all of the time. However, when we are relevant, when they do see us, hopefully that’s the time that they actually say, “You know why? We need this thing.”

I just wanted to say that, I don’t think that what Mark Zuckerberg has said is a bad thing. It’s just a thing. You know, business changes all the time. You’ve also got to think that Facebook is a business themselves. The way that they make their money is through advertising. They don’t want to stop brands from being seen. The way they make their money is through the adverts that we put out, the boosting posts, the supportive posts, all of that kind of stuff, whether it’s connected to Instagram or whatever. That’s how they make their money. If they decide to charge us tomorrow, are you prepared to say, “Yeah okay, I’m in.” Yeah? If it’s all about putting your stuff on one platform and not having it in other places, you’re going to get scuppered. You’re going to get caught out. You’re going to be blaming other people, because you haven’t prepared.

Get in control of your brand. Okay? Don’t allow another platform to be in control of it.

Don’t think that just because you put all of your stuff, whether that’s on Facebook, Linkedin, Twitter, Snapchat, Instagram, wherever else that you put your stuff, Vimeo, you know, wherever else that you put your stuff, don’t just think that it’s safe there. Have a backup. Have a website. There’s a lot of people I speak to recently, “I don’t need a website. I’ve got Facebook.” Well, you know what? If it goes and Mark Zuckerberg says, “You know what? We’re going to take business completely off Facebook.” What would happen?

I doubt that would happen, but what I do think … My thinking of how it’s going to be, is that in future, we will be paying as business owners. We will be paying to be on Facebook. Why not? Why wouldn’t he want to make more money that way, in terms of allowing this to spread out products and services to connections that we might not ever meet. For him it’s not always about the money is it either. It’s about the connections and how he can help other people. What we do is about helping other people. Not me generally, but as a business owner. That’s what we’re here for. We’re here to help the clients and people that we get in front of.

I just wanted to talk about that. I think that, that’s important. Don’t be worried that Facebook and whoever else changes their policies or changes the way that they do business. It’s always going to happen. Just know that for a fact. Just be prepared that if something major happens, you’ve got backup, you’ve got your photographs, you’ve got your videos, you’ve got your content, your blogs, your posts, whatever else that you post out there. You got them in a safe … Just be in control of your brand. Okay?

The only thing that I want to leave you with, is … I keep mentioning about my Koogar Academy. You probably know about that. Today, I want to talk to you about my podcast. The podcast is called, The Integrated Marketing Podcast. You can find that at integratedmarketing.com (I meant to say www.integratedmarketingpodcast.com). I’m going to be kick starting that again this year. Last year, it got up to nine episodes, which was great. I’ve only just started the podcast. We’ve all got to start somewhere. Nine episodes.

I’m in the middle of a series about email marketing. I’m going to finish that series. I’ve just got new introduction done, intro and outro, which is all cool. Got to put that together this week. And then I’m going to be working on some art work in the next couple of weeks.

If you haven’t heard it, and you want to listen about telesales, you want to know more about telesales, or you want to know about hiring your dream team, or you want to know about how to scale your business, email marketing, what’s stopping you from taking action and procrastinating, the podcast is a great place for resources. It’s free. Just go along and have a listen. You either go to the integratedmarketing.com (I meant to say www.integratedmarketingpodcast.com) website, or go to www.koogar.uk/podcast/. Thanks very much.

Today’s #MarketingMonday. I hope you’re going to have a fabulous week, number one.

I hope you do something different with your marketing.

Don’t just do something that everybody else is doing. Change what you’re doing all the time.

Marketing is an ongoing process. When you have that idea, a idea, and you think, are people going to want to do that, or do it, or think about it, or pay for it, or whatever, just do it anyway. Okay? Do it anyway, and see what happens. It’s not about trying everything that everybody else is doing, it’s about doing something different, so that you stand out over everybody else. Have a fabulous day. I’ll see you soon.

Amanda's Signature
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Well LinkedIn, you got me but I liked it! #LinkedInBlueRibbonGate

I, along with thousands of others have been sent an email from LinkedIn. Informing us that we are in the Top 1%, 5% or 10% viewed profiles on LinkedIn in 2012 and as you may have seen I shared it on Facebook, Twitter and LinkedIn. I thought to myself isn’t that nice… Getting a Thank you from such a large organisation for being part of their community.

Somebody mentioned on Twitter that “this is Spam and to be careful“.

After sleeping on it, I feel that this is Social Media.

Social Media is about engaging your audience, getting them involved, making them feel special and that is what LinkedIn has done for thousands of its connections.

#LinkedInBlueRibbonGate – You can see the full story here by Nancy Miller: http://www.fastcompany.com/3005881/disappointing-truth-behind-your-linkedin-blue-ribbon

Most Social Media is unsolicited, unasked for but we get it anyway. For example when your friend likes someone else status and you see it in your Ticker. You didn’t ask for it, but it was shown to you anyway. Otherwise known as “Social Spam”.

LinkedIn has used the power of its users to help get the word out. They want people to come back to LinkedIn, just like you want people to come back to your Facebook Pages, Websites and Twitter Accounts.

When asked what value being in the upper crust confers on its users, a LinkedIn rep replied that “The practical upside to being the top 1% or 5% is that we believe the more engaged you are on LinkedIn, the better you will be in the job that you currently have, and the better connected when you are seeking a new job.” LinkedIn began practice of congratulating top users for their elect status in March 2011, when it surpassed 100 million users. At that point, Co-Founder Reid Hoffman sent out emails thanking the networks’ first one million members.

Taken from Mashable

So when was the last time you engaged so well with your audience, they shared a part of you or your company with other people?

When did you get them involved in the marketing of your company and most importantly when was the last time you made one of your clients feel special?

You may have heard me talk in my presentations about “the experience” and to get an experience online you need to make people feel, whether it’s good or bad.

LinkedIn has given its users the experience of feeling important and wanting them to be involved even more, which has then spurred the users on to share the news across the Social space.

So there may be sceptics out there with regards to the #LinkedInBlueRibbonGate but LinkedIn have managed to do what most companies cannot. Great Marketing!

Let me know what you think about #LinkedInBlueRibbonGate and if you got an email.

View Amanda Daniels's profile on LinkedIn

Digital Alphabet: “F” is for Facebook

Well Facebook Timeline to be exact.

By now all of you with a Facebook account for your business will have noticed a huge change to the look of your page and, like most people feel towards change, will probably have hated it, felt lost and most of all worried about the effect it would have on your target audience.

However, think on this change as an opportunity to really sell yourself, your business, product or service.  So, what are the main differences between the old Facebook page and Timeline and what are the business benefits?

The aesthetics for starters are brilliant for any business looking to attract their target market.  What is it they say, a picture is worth a thousand words?  With the new cover photo taking pride of place at the top of your page this couldn’t be truer.  This space does not have to constantly have to display your products.  Instead, you could use it to show what goes on behind the scenes at your company – people buy from people remember.

Default landing pages have also been scraped – so no more making users have to ‘Like’ your page just to see your wall, photos and other information.  The removal of this feature means businesses are going to have to look at their marketing as a whole and make sure their Facebook profile gets the exposure it needs.  Of course there are always Facebook ads, but the new ‘pin’ feature allows you to pin items to the top of your Timeline, such as new products, offers and competitions, creating maximum exposure.  It is also free and a great way for you to take control of your marketing.

“Create a beautiful online experience”
Randi Zuckerburg
iStrategy Amsterdam 2011

Communication between businesses and their consumers is now more direct.  Your customers and clients can now send private messages to your page’s admin, minimising some of the ‘untidiness’ you may experience through frequently asked questions and technical problems they may be having.  Although this may seem like it could take up a lot of your time, it is a great way to interact with your target audience and by solving their problems you can boost customer loyalty and retention easily.

So, whether you’re a fan of Timeline or not, Facebook is continuously changing and adapting to ensure they remain a leader in marketing for businesses and if there will be more changes to come in the future.  And if you’re not ready for them your business faces being left behind!

Take a look at some of the businesses who are using Timeline to its full potential and be inspired by visiting “10 excellent examples of Facebook Brand Timelines.

And remember, we’re always here to help!