ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series – Part 5 of 6)

ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series – Part 5 of 6)

There are many reason why your should use autoresponders when it comes to email marketing. It sets expectations as well as saves you time in the future.

If you set things up correctly, your subscribers will receive your key messages without you having to manually do it every time you get a new client.

In this episode, I’ll share 10 reasons why you should be using autoresponders to help your emails give even more value to your list!

Grab your notepad and pen, sit back and list the 10 reasons along with your own ideas… Let me know how you get on!



ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series – Part 5 of 6)

[Podcast ITI0010] – 8 steps to write perfect Subject Line (Series – Part 3 of 6)

Listening Time – 17 minutes and 08 seconds

Creating the perfect email subject line is every Business Owners and Marketing Managers dream. Watching the open rate go up, click through go through the roof and reply’s or purchases coming in.

33% of email recipients open email based on subject line alone

So, if that is the case, how can we ensure we create the subject line that gets them to open your emails every time?

Over the next 17 minutes I’d like to share with you 8 steps to show you how to write the perfect subject line.

Grab your favourite drink, along with you notepad and pen and click play!

[Podcast ITI0009] 7 Myths about Email Marketing (Series – Part 2 of 6)

[Podcast ITI0009] 7 Myths about Email Marketing (Series – Part 2 of 6)

Listening Time – 23 minutes and 57 seconds

Today we are talking about the 7 Myths about Email Marketing. These 7 things are top of the list when it comes to Do’s and Don’ts of email marketing. A lot of people talk about them as if they are the best thing or the worst thing when it comes to pressing send!

I know that some of these myths have held people back from sending more emails or doing it in the first place.

Over the next 24 minutes, I have given you my thoughts of the top myths of email marketing and what you should think of doing instead or as well as.

Let me know what you think from your experience!

10 ways of Building “YOUR List”

Building Your ListWhile building your business, you will hear a lot about list building and how “the money is in your list“. The money is ONLY in the list if you have a relationship and a sufficient communication strategy with your audience. This strategy must include OTHER marketing elements so you give your audience a variety of touch points throughout your communication.

Building a list of customers or potential customers is very important because it provides you with names of people who are interested in your products and services. It is a well-known fact that it is about ten times easier to sell to a person who has already bought and trusts you than to get new customers. Yet, many business owners and marketing managers do not build a list and repeat the entire sales process every time they are offering a new product.

I have to be honest here and tell you that building your list is not as easy as it was about five years ago; The Internet has since got very crowded and most people are now a little reluctant to give their email address, or even less their physical address or phone number., UNLESS you give them something of value in return!

I must stress that building a list ISN’T about getting as many people on it as possible.It’s about getting quality people who are interested in you, your company and what you do.

Having people who are not interested in you, your company or what you do is wasting your time. So if you have to start with 20 people then so be it!

I can’t blame them as I have opted-out from various newsletters as the information given to me isn’t relevant or I just don’t read them, also I do not give my email address to everyone who asks me. I just don’t want to be bombarded by all those selling emails, which is why it is more important now to NOT sell and give as much value as I can.

Some successful marketers have understood that their happy customers can become their best “sneezers“. It’s easy to understand that if a person has enjoyed your product/service and loved it, he/she is the best person to then promote your product/service and promote it to their list and friends. This is the reason why most successful marketers who have great products offer a solid affiliate program to increase their sales. This is a win-win situation.

There are a number of ways to build your list:

  1. Asking the people you meet if they would like to receive your newsletter is a great start! By adding them without asking you may get unsubscribes straightaway
  2. Offering an opt-in on your web site is a very popular option at the moment. It’s called a “lead magnet“. This is where you give a special report or EBook, a subscription to your newsletter or some sort of checklist that your readers would find useful
  3. Posting on other people’s newsletter for either free or paying to do so; Remember this is about giving value NOT selling
  4. Press release or write articles/blogs that draw people back to your web site
  5. Design a specific a5/a6 flyer to be handed out during networking, speaking engagements about your special report or EBook
  6. Set-up a joint venture or an endorsed e-mailing with a person who has a good list and the same type of audience you would like to get in front of. It is not a question of stealing their list but rather getting your new partner to share you with their customers and clients as you will be able to give them value in a different way. As long as there isn’t a cross over within your businesses this should work a treat
  7. Participating in giveaways. You have to provide a good product/service and realise that the person who has subscribed to your list is just interested in FREE stuff so far.
  8. Participating in social bookmarking sites has the value to have people know you and they can sign-up to your list
  9. Gathering the names and emails of the people who bought products/services or how have asked for more information from you
  10. Adding a “tell-a-friend” script can greatly increase the size of your list

Buying an existing list is not something I recommend as most people on that list have not heard of you. If you think about it you only ever open an email from someone/a company/brand you recognise or because you have asked for more information. If you are going to buy lists ensure that they are of a specific target audience and your message is relevant to them and compelling enough for them to take action.

I’ve had a chat with Dan Harrison (the chap who created the Squeeze Page Toolkit), and he’s got an EBook that you might find really useful.

It’s an eBook called “The Busy Business Owners Guide to Building Your List in 78 Minutes (or less)”.

Visit this link to download your own copy today!

If you have other ways of building your list please comment below and let us know which you have found to be useful and effective!

Do you LOVE your website?

Do you love your website?We are constantly looking at our website on how to improve the user experience of it, the message we want to get out about us and the functionality needed for those who would like to work with us.

When we design and build websites we want our clients to look at their sites and say “I love my site”, be proud to show it off and not say “Oh, don’t look at it, it needs updating”. By spending time every week looking at our website we have created an update list and a wish list of design changes, call to action tweaks and functionality add ons that we would like to do ensuring our site is working perfectly and giving out the right message to the right people.

I have heard recently of web designers that don’t have their own website, which I find a little strange but at the same time understand why. By not having a site, you are not going to be found and people cannot see you as a business or supplier they could work with. On the flip side, whist constantly building websites it is hard to get the time to look at your own and change it for the better.

We usually redesign our site every 2 years (last designed December 2013) to keep it fresh and the brand a live, enhancing it every time. So I would like to ask you;

When was the last time you looked at your website with pride or with an understanding that it needs to be updated in some way?

We recently helped a client with her website, which was designed and built by another company but more importantly it hadn’t been updated in 6 years. The site is a static HTML site and has a very strong brand. Koogar looked at the site and had a meeting with the MD to find out what had changed within the company and how she would like to use the website moving forward. After a few hours in a focused meeting, we came away with a list of actions to complete with timescales in place so we could update this site.

We didn’t rebuild a new website but worked with what we had. Baring in mind this client already uses Social Media and Email Marketing, plus a dash of video/screen casts, we put new pages together, tidied up code, added new keywords for SEO, submitted it to search engines and added new content by making the site relevant and dynamic. This site now gives away free templates whist capturing user details, enabling the client to keep in touch with the people who are downloading the resources.

In the last 12 weeks since the updated version of the site has gone live, the website has been found across the ‘World’, with an increase in Website Traffic of 191%. This has also had a positive impact on YouTube views (these are linked into the Website) from 92 Countries with the number of views increasing by 227%. Templates have also been downloaded from UK, USA, South America, India and Australia!!

Koogar don’t just create brand new sites, we also breathe life into existing sites.

Excel Ace said;

I always thought I didn’t really need a Website, but I simply cannot argue with these results!! The changes have not only been awesome at increasing the exposure for Excel Ace, but have also saved me time, as Template Downloads are also linked into my E-Mail Marketing, so this now happens automatically! This makes the experience for the User super fast and efficient, which is the exact image I want Excel Ace to portray!! I can also now direct Clients and potential new Clients directly to my website, as it’s so up to date with all of the Services that Excel Ace offers.”

Koogar want you to love your website and urge you to create a snag list or wish list, so you can grow your online offering and build a better awareness of your brand. By changing your site regularly and adding a new and improved offering more and more people will come back to see what you are up to now.

If you need help, feel free to contact Amanda on 01925 699 240 and just to have a chat about things. Book a 30 minute call now!