Amanda has recently been invited to write an article for The Houlden Group, the UK and Ireland’s longest established jewellery and watch buying organisation and who also head up Jewellers of Excellence which is a network of luxury independent jewellers, offering an internationally renowned collection of quality watches and the finest selection of jewellery and diamonds.
Personalisation is something we talked about at the beginning of the year (2012) when it comes to Digital and Social Marketing, and it has started to happen off line too.
For the last few years Koogar has been evolving and adapting to deliver the marketing requirements of our clients and it’s only now that we have decided to adjust our message.
Marketing is about keeping ourselves in the customer’s mind’s eye, making sure that they know we are the people to come to when they have a problem that we can potentially fix.
Well Facebook Timeline to be exact.
By now all of you with a Facebook account for your business will have noticed a huge change to the look of your page and, like most people feel towards change, will probably have hated it, felt lost and most of all worried about the effect it would have on your target audience.