Having recently adopted Evernote (after Amanda had told me about it), I have to admit… I was sceptical!
What is Evernote?
Evernote makes modern life more manageable by letting you easily collect and find everything that matters.
From work notes and to-do lists to recipe collections and travel plans, add everything to Evernote to help you get organized without the effort.
Before we go any future I would personally like to invite you to join Evernote!
My mind was quickly changed due to a range of the following factors:
- User Friendly – Having now used Evernote both on my Samsung Galaxy Note 4 Phone and my computer it is a VERY user friendly and aesthetically pleasing application, which is especially important when using a mobile application.An issue I had with my previous note taking app “S Note”, was that there were user issues such as scrolling responsiveness and having to manually save the notes every time you exited the application. In Evernote, these issues have clearly being thought through in detail, as the scrolling is perfect, all notes are saved automatically upon exit from the application and you can even add tick boxes to your to do lists…what more could you want?
- Sync – Another benefit which was not available when using my previous application is that Evernote automatically syncs across all of your devices! This is especially important for me as I often take notes in my lectures on my phone, which I will then look over, edit and add to at a later date on my laptop. This feature removes the fiddly task of copy and pasting the notes into an email, emailing them to myself and then transferring them into a word document.
- Notebooks – Notebooks are one of the best features and are again really helpful for organising my University notes. This is because I have individual notebooks for each of my modules where I keep all of my notes for that module, organised in date order with the title of the lecture. Therefore, when I go to add more detail to the notes and eventually when I use them as revision tools they will already be organised in a simple and logical way and format, which will save me time and improve my productivity during the limited revision period.
- Work Chat – Work chat is also a great feature of Evernote, this is similar to other messaging applications and features within others apps. Effectively it just allows you to message your friends and colleagues who also have Evernote – this can REALLY useful if you are working on a project together or if other forms of communication are not working such as email or WhatsApp.Additionally, it is a less formal way of communicating than email, but a more professional communicative channel than WhatsApp.
- Share Workbooks – Another feature which I feel greatly adds value to the Evernote service is the ability to share workbooks. This is important and will be appreciated by people working on projects who are constantly sending and sharing notes and pieces of work through email and WeTransfer.While these forms of transfer and very useful in their own right, sharing a workbook can save lots of time and effort as every member of the workbook can instantly see all changes that occur within the workbook.
- Web Clipping – Finally probably the most technical feature on Evernote is the web clipping feature, which enables used to quickly and easily take clips from the Internet and save/add them to their notes. This uses the Evernote web browser extension and seems very slick… Although I have not used it yet. I do intend on using it in the near future.
All in all Evernote is an amazing application and I would recommend it to anyone and everyone!
This post was written by Lawrence Chadwick (Marketing Assistant Intern for Koogar)
As business advisors, we spend our working lives where sometimes angels fear to tread – working with company owners on how to leverage greater profitability (and pleasure) from their businesses.
It’s both a privilege and a potential minefield, but we are what we are, so we take our own advice.
There are plenty of business advisors, consultants, coaches or whoever out there, ready and able to work at the turnaround end of the market. We don’t. Now don’t get me wrong, there’s nothing wrong with that work – we’ve done our fair share and earned our spurs on the battlefield. But what we do is focused at SME owners and leaders who are already doing well and are at the point where they can see that there is more they could achieve, recognising that it’s time for support. In other words, we have a clear target market.
So, in Koogar’s valuable space, why am I talking about business advice? Simply, because what Koogar do is immensely valuable in the right time and the right place. I’m an enthusiastic (and occasionally quite good) clay pigeon shooter. So my shotgun is useful – in the right place. Not so popular in the supermarket! In other words, the right tools in the right time and place.
And it’s the same with marketing – it’s an essential, valuable and flexible tool when used well and for clearly identified ends. And that’s where a lot of companies go off track. It’s too easy to call for marketing activity because sales are down. But why are they down? When did it start? Are we sure of the causes? Did our target market change? Is our database dead on its feet?
Our strapline is Analyse, Act, Advance, and it applies to every area of a business. So let’s take a look at how this applies to a company’s thinking on marketing…
Sales are down, or we want to increase sales for growth.
So, some key questions;
- Do we have clarity as to our target client base? Have we identified the client characteristics we do want, as well as the ones we don’t? (No point in working our socks off to service lots of clients who make us 10p each in profit, as opposed to a more select number who each give us £1,000 in profit.)
- Is our planned target base the same as the present client one, or is there a planned shift?
- Have we worked the numbers – how many extra clients can we deal with before we need additional staff and materials?
- Are we able to provide our marketing expert with lots of data and information on our target clients? This increases their ability to make a real difference. Of course, they’ll help with this, but they’ll be reassured and greatly helped by you knowing your own detail.
Once we can, robustly, answer yes to all of these, we’re ready to talk to the marketing experts. If not, we’re going to be shooting at the moon…..
We’re getting to that time of year when people typically start to reflect on how the past 12 months have gone. Many businesses have their year-end in December. Others have until March to spend any surplus budget and start to focus on ways they might do that. And then there are those of us who simply feel that the Christmas holiday is a good time to take stock.
How far ahead do you typically plan? Is it three months, three years, seven years or even ten? If you’re required to submit business plans, then the need for long-term planning is greater. Personally though, I don’t plan much beyond the next twelve months. Why, because circumstances change; the environment in which we operate shifts and often what we want from the business changes too.
Change is happening constantly and if you want to make progress as a business owner then you will need to become change-ready so that you can respond appropriately to the evolving needs of your clients and the fluid environment we’re operating within.
To do that you need to know where this year has fallen short of your expectations and how to plug those gaps in 2014. Use the following 5 pointers as benchmarks to help you do this:
#1 – Challenge the factors that have led to your success to date: what worked initially may no longer be relevant, particularly with fluctuating market demands and changing times
#2 – Identify what you’re best at: endeavour to deliver that to the same high standard, time and time again. Find a way to delegate or simplify the rest
#3 – Develop a clear picture of success: once you know what the destination goal looks like, set your long-term goals in support of this
#4 – Understand and effectively communicate what you’re selling: this is work in progress and that’s okay. Use customer feedback to recognise whether your target audience is connecting with what you’re saying
#5 – Run a tight ship: To serve your customers well, you have to focus on quality, delivery, follow through, and follow-up. Determine how many you can service whilst maintaining your standards – and their expectations – and don’t step over that threshold.
Measuring your progress as a business owner needs to be a regular exercise and reviewing these 5 core areas, year-on-year will help your business to grow and improve. Even better, you could choose one item quarterly and take stock of your progress in that area to date. That would enable you to nip any oversights in the bud and steer you back on track if you find yourself wandering.
To grow your business means actively working on it and that includes staying prepared for change. When you master that you’ll find you can meet new business challenges head-on, reassured in the knowledge you are doing the right thing.
MANY people think of social media (such as Facebook and Twitter) as a way to keep up with friends and family, or the latest celebrity gossip – people use social media, but businesses don’t.
A study by MarketTools (2011) showed that 94% of businesses actually do not use social media even for the most obvious task it’s good for – getting feedback.
That’s akin to not using cars, phones or electricity in the first half of the 20th century. Local business people can learn more about using social media to engage directly with their customers by attending a breakfast meeting on May 11 at the Deganwy Quay Hotel.
Read the full article on the Daily Post
Coleg Llandrillo Cymru column, Educate Matters with Joyce Sneddon – Business and social media – Daily Post 2014-06-23 09-59-11.pdf
BUSINESS Point, the business training unit of Coleg Llandrillo Cymru, will be hosting an event specifically for the tourism and hospitality sector at Portmeirion later this month.
Amanda Daniels, Creative Director at Koogar Digital Marketing will delivering an upbeat, informative, and relevant-to-industry viewpoint on how best promote business via the various social media platforms.
Read the full article on the Daily Post
Coleg Llandrillo Cymru’s Business Point hosting tourism and hospitality event – Daily Post 2014-06-23 09-58-44.pdf