Lessons from Bridgerton…

Lessons from Bridgerton…

Have you watched Bridgerton?

I’m not going to lie… I’m a little late to the game and have only just started watching it. Now on Episode 6 and WOW!

It wasn’t what I expected and I love it for many reasons.

I’m a movie buff and love the cinematography, sound and of course the stories, but what I love about Bridgerton the most is the diversity and the unexpected twists it keeps producing.

How people speak, the vibrancy and colour in every scene, the costumes and music is fabulous.

But what I really wanted to talk about was the love.

You may have noticed that Daphne didn’t go for the obvious choice, she went after something that was just outside her reach, something that some didn’t believe was possible and stuck to her guns when it came to marrying for love.


Life is short

If there was ever a moment to follow your passion and do something that matters to you, that moment is now.

Figuring out what you’re passionate about is what keeps you going when things get a little tough. However, trying to figure out exactly what you love to do can be challenging.

The current climate is testing us all right now.

People are exhausted, a little absent-minded (due to our environments and the new things we must do), bored, frustrated and longing for the life we used to have.


I get it

So how can you add colour, music into your life or change the way you speak to yourself or others?

Your environment is one of the most influential things in your life and because it is not “normal” right now, things feel difficult.

Here are a few things to rekindle your passion with what you do:

    1. Try new things – what have you always wanted to do and never had the time? I have personally signed up for a few new courses. Jungian Archetypes and Customer Experience are two that I’m doing at the weekends.

      Or get more creative.

    2. Rearrange, change or add to your environment – your desk, office, home, garden, inbox. Add some colour, music to your space and make it uplifting and a place you enjoy being.

    3. Stay true to you – this is about setting and sticking to boundaries. You know that when you cross them, things take a turn for the worst. So, stand your ground and be you!

    4. Forget about the money – when you fixated on it, want, need or are desperate for it, it stays away for longer. When you are in your zone genius and doing what you love, the money will flow to you!

    5. Change the way you speak to yourself (and others) – stop with the negative, comparison, bitching, moaning or anything else that is not positive and coming from a place of love.

      Words (spoken or unspoken) are more powerful than you think.

Setting an intention and coming from a place of love, will put you in a different frame of mind, things will become easier, you become more grateful and can push through anything when you realign to your passions.

You are worth it!



Forget Marketing, Think Alignment! What I mean by this, is to have everything working as you want it to; your business, getting great clients, making more money, feeling good…

It is all about alignment and putting things in the right order.

ITI Ep.0016 :  Working With Difficult People (Interview with Keeley Taverner)

ITI Ep.0016 : Working With Difficult People (Interview with Keeley Taverner)

We all have dealt or are dealing with difficult people. This is about setting boundaries of what we are willing and not willing to tolerate!

Difficult people exist everywhere, not just at work.

They come in every variety and nowhere is without them.

How difficult a person is for you to deal with depends on your self-esteem, your self-confidence, and your professional courage.

In this episode I speak with Keeley Taverner from Key4Change where we talk about dealing with difficult people, narcissists and more.

Koogar’s Battle Plan 2017

Koogar’s Battle Plan 2017

Koogar's Battle Plan 2017I’m in my 2nd year of Mastermind which is a group I attend with other business owners once every 8 weeks. We have 36 hours out of the business and fully immerse into our own businesses, working with each other and our coach to come out the other side with actions, a ton of homework, decisions made and a way forward for the next 8 weeks.

The first year of mastermind I was honing the type of business I want, the type of business I would like to do and specifically who with. Making those decisions has helped me understand what I want from my business, what I enjoy doing, what I’m really good at and who I need to employ to do things I either don’t want to do or could do better than me.

Koogar’s whole team work remotely and this is something I am very proud of. Everyone on my team are here for a reason and each person is REALLY good at what they do. I’ve worked like this since the 3rd year of business (2009) and have found it to be the best working model for Koogar. Not only because each person is a specialist but also because we are effectively streamlined to suit the needs of our clients.

The second year of Mastermind started in May and this year we received a SitRep which is a report based on the current situation used in the military. As my coach is an ex-soldier this was apt although a little strange and interesting at the same time.

So for the next session we were given a new task to complete called our Battle Plan which is what our vision, thoughts, ideas and dreams are for ourselves and our businesses and it was tough to complete.

I had the fear of getting it wrong, wondering if these things are really what I want and HOW I was going to achieve them.

We have our own Facebook Group and everyone submitted their Battle Plans differently. One with a mind map, one on video, one in a word document and so on… I delivered mine in the shape of a vision board with a word document to back it up with the numbers I’m looking at achieving this year.

Click to view Koogar’s Battle Plan

You see… what I have realised in the first year of Mastermind is that I’m not driven for money. My drivers are my lifestyle and how I want to live every day, what I want to do, who I want to do it with and where I want to do it.

As my business coach says… Your business is the resource that will enable you to have the lifestyle you want and the business you want to run.

I love what I do. I’m passionate about marketing and customer service and how it helps our businesses achieve results and goals we set for it.

What is your Battle Plan and do you have someone who is helping you achieve it?

[Podcast ITI 0006] Does your business have STRONG marketing foundations?

[Podcast ITI 0006] Does your business have STRONG marketing foundations?

Listening Time – 39 minutes and 0 seconds

ALL large projects and businesses are built upon their foundations! How strong are yours and will they help you last?

For example, a Japanese skyscraper has earthquake proof foundations to ensure it can cope with the frequent earthquakes in Japanese cities such as Tokyo.

Your marketing should be as considered as this, because unless you have the RIGHT foundations in place, your marketing strategy WILL NOT be able to cope and change with environmental disturbances that come regularly in business.

Some of the changes I’m talking about may be:

  • Consumer desires
  • Competitive forces
  • Resource availability
  • Political decisions

FOUNDATIONS – in this podcast is an anagram…

All of the above could cause HUGE issues for a marketing strategy that has not been effectively developed with the proper foundations in place.

What is a Business Owner?

What is a Business Owner?

While the idea of a business owner might seem like a simple one, it can actually be quite difficult to understand exactly what a business owner is and how they differ from other business people who may own a business, such as an entrepreneur or a solopreneur.

Owner or Entrepreneur?

Therefore, a business owner is an individual who owns a business entity and therefore often has the power to make decision and the first right to any profits the business makes.

This is often the case for smaller businesses, but for many larger businesses while an individual or group of individuals might own a business they may have little control or input into the decision making process within the firm.

Largely due to firms hiring a team of senior leadership and appointing people on the board who will collate ideas and decide upon the major decisions within the firm. Thus, the size and structure of a business often impacts the role that the business owner plays.


Another key element that impacts if the owner of the business is a business owner or not is the level of innovation. It is argued that small business owners usually deal with known and established products, services and experiences, such as a marketing agency or bike salesman. Whereas an entrepreneurs ventures are new innovative goods and services which they conceive and aim to be the first to the market.

This is a clear distinction, and also impacts largely on the way in which they aim to grow the business, as small business owners aim to grow gradually and build upon improved profits year by year.

Whereas entrepreneurs aim for rapid growth and large profits, often leading to them selling the company after a few years and moving onto their next creative and innovative concept. Therefore, while a business owner and an entrepreneur might seem very similar, they are actually very different entities and understanding which you are dealing with in business is extremely important.


This is because they will have different expectations, with entrepreneurs being more demanding and time sensitive as they are aiming to introduce their innovative product as quickly as possible before others catch onto the idea.

While a business owner might be less demanding and time sensitive as they will have been planning this venture for years, and therefore will be happier to take their time and make sure the venture is as close to their expectations as possible.

Furthermore, business owners could be more interested in developing long-lasing and meaningful business relationships as they expect to be the owner of this business for a long time, whereas entrepreneurs are likely to be less concern with these factors as they often sell businesses and start new ones in different sectors or locations.


Consequently, while a business owner is someone who owns a business entity, it is key for all business people to understand the type of business owner their clients are and who the decision maker is before they enter into business together. This ensures there is no confusion over how decisions are made within the firm and the expectations that will be demanded during the project.

So, ask yourself, are your current clients business owners or entrepreneurs?

consultationIf you wish to discuss these issues further feel free to book in for a 30 minute FREE consultation today!