Ive written a guest blog for Northwest Women’s Enterprising Day as this year I have been selected to run 2 sessions called “Create a beautiful experience on and offline” during the event (21st November 2014).
Guest Blog by Melissa Bragg of The Edge Magazine, Wirral
‘Half of my advertising works, I just don’t know which half’ – this is a famous quote oft trotted out by people in media sales, and I don’t mean to be predictable, but it fits this blog because it’s true. It was said by John Wanamaker, an early retailer considered to be a pioneer in marketing. His biggest store Wanamaker’s was Philadelphia’s first department store and he attributed the successful growth of his business to marketing.