[Interview] Stand out from the Competition with Cindy Gallop

Amanda from Koogar interviewed Cindy Gallop at iStrategy 2013 in the Hague.

You can either watch the interview or read the transcript below this video [[02:08] minutes];

Amanda: Hi Cindy. I would just like to ask you one question with regards to, “With discomfort comes greatness.” A lot of people that I deal with; businesses that I deal with, do the same thing as their competition… a lot!

What one thing or a couple of things would you tell them that would be different, to stand out, make themselves not do the same thing essentially?

Cindy: I’m Cindy Gallop and I’m the Founder and CEO of If We Ran the World and Make Love Not Porn.

In answer to your question about what is the one thing that any company should do to make itself stand out from the competition; to get over what I describe as the centre of collaborative competition which is where everybody in the sector competes with everyone else in the sector by doing exactly the same thing everybody in the sector is doing.

The one thing any company should do immediately is examine every area in your company. Identify all the areas that are all male or male-dominated and change that.

Put women into places and positions and scenarios of power within your company where they are not currently and just that one small thing will instantly set you on a more innovative and disruptive path.

Women challenge the status quo because we are never it.

Women think differently from men. We have different perspectives, different mindsets. But because business is predominantly male-dominated, businesses can get into a close loop of men talking to men about other men and women help break out of that loop just as diversity born of racial, ethnic. Any other form of different perspective or background has the power to do the same thing.

So if you want to be truly competitive, if you want to own the future in your business, get to a gender-equal company because the future is going to be 50-50 equally influenced, managed and informed by women as well as men and if you get there ahead of time, then you will blow the competition away.

Amanda: Thank you very much for your time.

Cindy: Pleasure.

Reflection, Thank you’s and Homework!

As its the last full working week of the year we have had a look at what we have achieved and want to say THANK YOU to all of you whom we’ve networked with, enjoyed lunch, coffee or cake with and an EXTRA thank you to those who became and who are still a Koogar client!

2014 is going to be a big year for us and for you too!

Starting in January we have a 14 week Series of Marketing Exercises to help you off with a great start for the New Year… (Sign up to “So your homework is…”)

Take a look at some of the top things that have happened to Koogar this year:

Amanda attends iStrategy (The Hauge)

For the 3rd time a Global Digital Conference called iStratgey where lots of Marketing Managers, CEO, MD’s and the like spend 2 days listening to thought leaders within the digital marketing field to find out what is new, what is the future for digital and debate whether the methods we are currently using are right or wrong. Read the full article here

Masters of Survival – Evolve and Adapt

We changed our message… For the last few years Koogar has been evolving and adapting to deliver the marketing requirements of our clients and it’s only now that we have decided to adjust our message. Read the full article here

Amanda interviewed a number of people in the Digital/Internet industry…

The Future of Business with Brain Solis

Brian looks at how people use Social Media and Brands and analyses it.

Creating Good and Relevant Content with TEDxAmsterdam

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.

Stand out from the Competition with Cindy Gallop

Founder & CEO of IfWeRanTheWorld, a radically simple web meets world platform designed to turn human and corporate good intentions into action, one microaction at a time.

We made our first branded Pumpkin

The making of… The Koogar Pumpkin 2013

This year we made the decision to carve our very own pumpkin with our brand new Logo in it.

We celebrated our 7th Birthday at Koogar!

On the 6th November Koogar celebrated our 7th Birthday!

Koogar was started so that I could keep on top of my skills when I worked full time in Stockport for a software company as an Internet Developer.

Here I have disclosed the top 7 Business Tips I have taken on board since running Koogar and working with other businesses, large and small. Read the full article here

And finally… Koogar wins Business Woman of the Year!

A Wirral based business woman Amanda Daniels, director of Koogar “Integrated Marketing Agency” is celebrating after scooping Business Woman of the Year at a glittering awards ceremony.

The award was especially noteworthy as it was judged and presented by the original female Dragon from BBC’s Dragon’s Den, Rachel Elnaugh. Read the full article here

Enjoy your holiday time off, spend it with loved ones and relax.

We look forward to more networking, obviously cake and coffee as well as helping you market yourself by creating that beautiful on and offline experience you deserve!

Merry Christmas and Happy New Year


The Koogar Team!

P.S. Here is a little video we thought you may like!



Koogar wins Business Woman of the Year!

Rachel Elnaugh and Amanda Daniels (Koogar) 2013A Wirral based business woman Amanda Daniels, director of Koogar “Integrated Marketing Agency” is celebrating after scooping Business Woman of the Year at a glittering awards ceremony.

Amanda was presented with the award at the Free2Network Annual Award ceremony, hosted and organised by Free2Network, an independent networking organisation who set up the awards as a way of recognising and celebrating the achievements of businesses and entrepreneurs from across the UK.

The award was especially noteworthy as it was judged and presented by the original female Dragon from BBC’s Dragon’s Den, Rachel Elnaugh, who also founded the experience gift company Red Letter Days.  Rachel said she was inspired by the strength of the submissions from companies across the UK.

“There have been so many outstanding entries; it really is quite inspiring reading them all.” – Rachel Elnaugh

On receiving the accolade Amanda said: “Having the award judged by someone like Rachel who has made a success in business herself, made the awards even more significant. To actually win the Business Women of the Year is just awesome and is the cherry on the icing of the cake of what has been an amazing year for Koogar.

I love what I do and have been able to support some superb businesses that have been brilliant to work with. Fortunately they have totally embraced everything that Koogar has set out to do – with the results we all wanted.

Amanda was chosen as the winner for Business Women of the Year for the way that since establishing Koogar  in 2006 she’s built an enviable reputation for bringing together a wide range of digital marketing services including social media, websites, brand design, video, email marketing and marketing reviews to create hard hitting and highly effective marketing campaigns for SME’s throughout the Wirral, North West and North Wales.

Editors notes:

The full list of winners are as follows:

  • Leader of the Year, Sarah-Jane Lupton, A4E (Anglesey-based)
  • Green Business of the Year, Penrallt Consulting (Conwy)
  • Rachel Elnaugh Enterprise Award, Simon O’Rourke, Tree Carving (Wrexham)
  • Corporate Social Responsibility Award, Bollywood Burnout (Colwyn Bay)
  • Networking Person of the Year, Emma Lazarus-Stockdale (Wrexham)
  • Young Entrepreneur of the Year, Jordan Barnes (Higher Kinnerton)
  • Entrepreneur of the Year, Jo Beevers, Kokonoir (Broughton)
  • Business Man of the Year, Alan “Travelboy” Hughes (Abergele)
  • Business Woman of the Year, Amanda Daniels, Koogar (Wirral)
  • Start Up Business of the Year, J&PR (Telford)
  • Business of the Year, ACE Lifts (Sandycroft)
  • Special Award – Host of the Year, Vicky Cutler, UW Authorised Distributor (Colwyn Bay)