User Experience or UX is one of our favourite subjects within Integrated Marketing. UX doesn’t stop at websites it should be entwined in your WHOLE marketing strategy and the reason for this is the user now is looking for experience NOT JUST the product or service you provide. Perception is twofold, how you see you and how others see you, which is actually more important.
Number #1 reason for people leaving your company and moving on to pastures new is because they believe the you DON’T care about them which then leads to the experience they have had with you and/or your company.
The meaning of experience is (the process of getting) knowledge or skill from doing, seeing, or feeling things
So there are a number of questions we should be asking ourselves as business owners and marketing managers is:
How do we want our user of the website who could be a potential or current customer to experience our brand? What do you want them to get from it and it’s not JUST about getting them into the sales funnel.
Experience is subjective. The reason why it’s subjective is because of how WE perceive the brand and what it does for us. NOT the other way round.
We would look at your business and your website, determine a step by step process for the user to experience your website as best they possibly can to then move them into your sales funnel AND doing this tactfully. This is about improving the usability and accessibility of your website to deliver a beautiful experience to gain interaction and exchange between your website and the user.
User experience also encompasses design and how things look. As humans we have what we at Koogar call the “3-5 Second Rule” which means AS SOON AS you have seen something you have an opinion on it. It could be a car you are looking to buy, a new jacket and even choosing the exact piece of cake you want from the counter.
EVERYTHING is based on the “3-5Second Rule” and so is your website.
If you are looking for a Website Audit and Review or a full re-brand of your website, this is certainly something we can help with. We do extend user experience past just websites into your business itself to nurture growth by creating a plan and strategy to reach your business and personal goals.
Download our FREE EBook – Create a beautiful experience for more information.
Valued at £72, this time is for businesses who want MORE from their marketing; digital and traditional with no strings attached.
The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.