Mobile has taken over the way that people view content, whether that be watching TV and engaging on twitter about “The Apprentice” or watching a music channel while in the gym and setting your fitness app up before you start running. You’ve done it yourself haven’t you, answering the phone whilst watching TV, Facebooking before the film starts and then taking a peak to see if they have replied… We all have.
The mobile generation are here to stay even though they walk into the road to cross without looking as they are completely engrossed in their phone and the content they are absorbing and yes, you have possibly nearly run one of them over.
So what are we to do with this mobile generation?
Let’s not forget that this generation are going to be working for us or we could be working for them, they will be buying your product or services soon so we need to ensure that the content we are putting out are on the platforms that they use.
There are lots of statistics when it comes to mobile and how much it has changed the game not only in marketing but in pretty much every area but in this case let’s talk about your website.
What’s the difference with Mobile and Responsive
The simple answer is this…
- Mobile means that your website has a separate version that works on a mobile device
- Responsive means that your website morphs and changes depending on what device it is viewed on.
- And there is an additional meaning (Alternative) where you can use plug-ins to turn your website mobile. It’s not two different websites but the same website brutalized. Only because you are squeezing one into the other and the main problem when using this is brand consistency. You will see this used a lot with WordPress or Umbraco websites.
Benefits of a responsive website
Now having a mobile site and an alternative version are fine as you are allowing your audience to view your website more easily HOWEVER having a responsive website means that you don’t have to update either two websites (mobile and desktop) or a website and a plug-in (desktop and alternative).
Valued at £72, this time is for businesses who want MORE from their marketing; digital and traditional with no strings attached.
The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.