What is Pay Per Click Marketing?
Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an advert you’ve placed in a search engine’s results. Therefore, you only pay each time someone visits your site.
Why do you need PPC?
Around 97% of all searches online are done via search engines. A properly setup and maintained PPC campaign can provide huge volumes of traffic and resulting sales leads. Your competitors that are running PPC campaigns are winning business by being listed in the search engines for relevant search phrases.
PPC marketing offers an excellent alternative to achieving natural free listings on search engines through search engine optimisation (SEO). Implementing effective SEO can be time-consuming and can take several months before you start seeing results.
Over recent years pay per click (PPC) marketing has grown strongly, however, in 2012 expenditure on pay per click engines grew exponentially as an increasing number of businesses began to realise the returns available.
The great thing about Pay Per Click (PPC) is that almost anyone can setup a campaign with a credit card and a few hours research. However, setting up a campaign that performs and delivers maximum Return-on-Investment (ROI) requires skill, time and experience. Specialist bid management technology is now also essential to minimise bid prices and maximise visibility,
What’s involved with PPC
The methodology around setting up a successful PPC campaign includes a special focus on search phrase strategy, bid management, creative advert writing, landing page development and click fraud prevention.
The cost are very much dependent on a variety of factors. Are we trying to sell products via e-commerce? Are the landing pages up to the required specifications? How many products? How competitive? Are we targeting locally, nationally or internationally? Is it just a brand awareness campaign? What are the overall campaign goals?
Outside of development and keyword budget, costs range from £425+VAT to £1000+VAT depending on the above factors.
Valued at £72, this time is for businesses who want MORE from their marketing; digital and traditional with no strings attached.
The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.