The Personal Brand
Many of our clients are business owners of small or medium enterprises (SME’s), and with smaller businesses especially it is hugely important not only to sell your brand, but also to sell the owner or creative head. Many large brands do this effectively such as Virgin (Richard Branson) and Apple (Steve Jobs).
But how do you create a strong personal brand?
4 Key Strategies
There are a range of different ways in which you could develop your personal brand, but effectively your personal brand’s development should be managed similarly to your business. It is all about consistency, focused content creation and being perceived as credible. So what can you do specifically?
- Analyse – This is the first stage as you must take a step back, look as your current personal brand and consider where you are now. Once you have done this, you must identify who you would like to influence, and therefore how you could position yourself to achieve that goal.
- Online presence – Once you have decided the positioning of your personal brand it is important that your online presence is consistently relaying that message. For example, if you want to be seen as the expert on integrated marketing, then all of your online accounts should be communicating that message. You might even want to create a personal website that educates visitors on your expertise and then directs them to your social media channels such as Facebook, Twitter, LinkedIn etc. However, depending on the nature of your business depends on HOW you should move forward with this.
- Value – Similarly to how a business should only produce content or share content which they feel are valuable to their customers, you should do the same. Producing content which again relays the message that you are an expert, and which your target audience find valuable strengthens your personal brand and gives it credibility.
- Borrow credibility – Finally it is important that you borrow credibility, as the stronger your credibility the more effective your personal brand will become. One of the best ways of doing this is communicating if and when you have worked for well-known companies or brands. This increases the credibility of your personal brand because consumers believe that the best and most effective employees work for the best companies.
Overall there are a range of different ways in which you can create a strong personal brand, but as with all firms it is essential that the brand you are creating is communicated consistently across all marketing communications and is effectively focused upon the target audience.
Valued at £72, this time is for businesses who want MORE from their marketing; digital and traditional with no strings attached.
The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.