What is a Target Audience?
The target audience is a SPECIFIC set of customers who have been identified by a company. They have similar needs, wants, desires or problems that the company feels they can resolve with their products or services.
As they can solve the problems the client is experiencing, companies WILL target this set of people with their marketing communications in the hope of converting these potential leads into customers.
It is therefore ESSENTIAL to understand who your target audience is, demographically, geo-demographically, psychographically and behaviourally as this enables you to create relevant marketing communications to effectively engage with your target audience.
How can you create one?
One way in which many companies ensure all employees have an in-depth understanding of the target audience, is through the creation of customer profiles.
These profiles are often very detailed personas that outline the demographics of the individual such as their age, gender, income etc. as well as a number of psychographic and behavioural elements.
Where does Koogar come in?
Now, this is not to say you will only have one specific type of person you could sell your products and services to, you would have a number of them.
We have created a Digital Course (AUDIENCES) showing you exactly how to find your puuurfect customer with in 9 steps.
We also have our own process to work with you to find YOUR ideal customer. Again, we would do this by working with you and understanding your business so we know WHERE to find the people you want to get in front of.
This time is for Business Owners and Marketing Managers who want MORE from their marketing; digital and traditional with no strings attached.
The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.
Get in touch on firstname.lastname@example.org or call 01925 699 240 today!