What is Lead Generation?
This is a key part of the consultancy process, as within the creation phase we will consider how we can attract, generate or capture new leads for your business. This can take a range of different forms. One of the key concepts which can result in lead generation, is not only unique but also engaging. It is content creation.
If you capture a perfect clients attention with an interesting blog, they might then return to your site to read more blogs and then eventually contact you regarding your services (if a call to action is available to them). This is a classic case that many businesses ignore because they feel that it isn’t important, but a blog in many ways can do the hard work for you!
This is because customers get to know the brand and begin developing a relationship with the brand before even contacting anyone at the firm.
Therefore generating leads simply through the creation of valuable content, shared across a number of communication channels which is called Integrated Marketing.
I must confirm that content isn’t JUST a blog, it comes in many forms.
What are the options?
While blogging is a great example, there are a range of other lead generation ideas that you might want consider such as:
- Guest Blogging
- Attending Events and Conferences
- Speaking at these Event or Conferences
- Networking on a regular basis
- Email Marketing
- Social Media updates
- White papers
- Video – pre-recorded or Live
- Direct Mail
How many leads should this generate?
These are just a few of the options, all of which can be very effective depending on how they are implemented. But how many leads should you be generating a month? This is very much dependent on the industry in which you are working in, as is outlined by HubSpot’s Monthly Industry Benchmarks:
- Education – 100-500
- Healthcare & Medical – 100-500
- Marketing Agencies – 100-500
- Consulting – 100-500
- Industrial & Manufacturing – 100-500
- Media & Publishing – 100-500
- Travel & Tourism – 100-500
- Software – 500-1000
- Information Tech & Services – 500-1000
- Consumer Products – 500-1000
- Financial Services – 500-1000
What about quality and sources?
While the number of leads is an important consideration, it is also key to monitor the conversion of these leads and also the quality of the leads that are generated from each source. This is about measuring your marketing and knowing where each new client has come from!
This can then be used to ensure you are spending as much time as possible on the most effective lead generation strategies for your business. Not knowing where your business comes from is an easy understanding to rectify.
For example, LinkedIn advertising is seen to be very expensive, but due to the type of people who use LinkedIn, the quality of leads generated is often very high, thus proving very effective for companies working within B2B (Business to Business).
More importantly we need to understand that lead generation changes from industry to industry and even from business to business. So we would need to generate unique and completely tailored lead generation strategy for you, which ensures we are attracting the right people, in most efficient way.
This time is for Business Owners and Marketing Managers who want MORE from their marketing; digital and traditional with no strings attached.
The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.