Marketing Tip #2: Networking

koogar-networkingOne of the first things I learnt when I set up in business was to tell AT LEAST 5 people a day about you and what you do. Over the next month you would have told up to and possibly beyond 140 people.

Networking is done in many places; over the telephone, over lunch, a meal or coffee and cake, in the pub, at conferences and events, via text or email and social media; like LinkedIn, Twitter or Facebook.

By spending time talking to people about your business, you can raise your business’ profile which may also refer clients your way.

Research

Research the networking events in your local area and go along to generate business.

HOWEVER… Remember! It is very important to research networking events and even go to a few adopting a “try before you buy” attitude before deciding on which one(s) you feel is right for you and your business.

Types

Each event is different in that some may require you to;

  • be in a certain area/location or industry
  • pay a weekly, monthly or annual fee. However they could also be FREE
  • be there at a certain time of day – You can now Network 24/7 and yes this includes Social Media

It is possibly even more important that you don’t choose a networking event that has a lot of people from the same sector or industry as yourself as they are effectively your competition. Competition is a good thing as it means that there is business in what you do. EVERYONE does business differently, has different skills and experiences. People buy from people!



Watch this video about Networking – 23minutes and 46seconds


7 Useful Networking Tips

When attending networking events:

  1. ensure your target audience/ideal customer attends this event
  2. know WHAT you are going to say to the people you want to meet
  3. have a particular product/service that you want to push that week/month rather than going in there and bombarding people with every aspect of what your business does. Not only will this confuse people but being given TOO MUCH information over a short period of time turns people off
  4. have a strategy of WHO you want to meet and WHAT you want to get out of the event. Having the idea of meeting 2-3 specific people or people in certain industries is a lot better than trying to get around everyone in the room
  5. be ASKED for your business card. This means don’t give them out to everyone
  6. don’t take EVERYTHING with you, just take yourself and business cards. If you book a 1:1 with someone that would be the best time to give them additional information IF and only if the time is right
  7. don’t not sell or push your wares onto the people in the room. You don’t want to be seen as desperate

There are a lot more tips and tricks that can be given to you when it comes to networking as it requires skills to meet the right people and do business but it is also a great way for getting more confident in talking to people, saying your elevator pitch and understanding WHO you want to speak to.

Check out www.findnetworkingevents.com.

Good luck and happy networking!

Marketing Tip #1: Case Studies

Marketing Tip #1: Case Studies

koogar-magnifyingglassCase studies are a great way to get to know your clients individually, personally and WILL help you build your business relationship with them.

So, the question is HOW do you get your client to work with you to help you create the case study?

First things first – Remind your client about the benefits of creating a case study and what they can do with it once it has been completed.

For example; the case study can shown on completion to their senior management or board of directors which then demonstrates that not only are they innovative and forward thinking solution-oriented, and focused on marketing and growing the business but also shows how successful working with your company has been which also means that you NEED to ensure that when working with ANY client they get real and tangible benefits of working with you.

These can then be used within your marketing materials and website but also used in proposals for NEW clients who want to work with you.



Watch this video about Case Studies – 13minutes and 12seconds


The second step you should take is create a straight forward and simple questionnaire (Check out  Marketing Tip #10), that you would write in an “interview style” so you can send it to your client BEFORE you diarize your meeting to get your questions answered. Alternatively, if the client is not able to spend time with you going through the questionnaire, send it to them in an email for them to fill in once you have completed a service for them or use Survey Monkey to get a digital response.

The information you require and should gather to create your case study itself should include:

  • the clients background
  • a logo
  • a picture
  • a quote
  • why they chose to work with you
  • what they expected from working with you
  • what they gained from the experience
  • the results you got for them

Once you have all the information you require, you can then turn the answers into a story and create the case study for that industry you have just worked with.

Case studies are great to keep in a portfolio, to use on your website and add into your proposals to new clients showing you how you have worked with other businesses like them.

Why not take a look at our case studies on the Koogar website.