We’re approached on a regular basis and asked, “how to I find/get the perfect client?”.
You may have heard of the term BIG Data before but maybe unsure as to what it is:
The simple answer is you don’t.
The problem is people have set ways of doing things AND their own thoughts about things… their own perspective on things…
Imagine…. You’re in the car, you know where you are going but get lost along the way because you have taken a wrong turn and didn’t realise where you were? OR you’ve got in the car, set the Sat Nav to your destination (it has found it) and you still didn’t get to where you needed to be?
We have put together a digital download to answer a question I’m asked quite a lot…
Do you understand your perfect customer?
One of the biggest issues we encounter is businesses that think they understand their customers, and think they know who they are trying to attract, but in actuality their understand of their target audience is hugely underdeveloped.