by Amanda Daniels | Apr 26, 2013 | Customer Journey, Experience and Service, Guest Blogs, Marketing Strategy |
Marketing is about keeping ourselves in the customer’s mind’s eye, making sure that they know we are the people to come to when they have a problem that we can potentially fix.
Digital marketing as a whole has helped move the small businesses to the same level as large organisations by allowing us to target more people on a smaller budget. Social media isn’t the key to marketing, it is just one aspect. You need a good mix of different marketing components that will help trigger responses. The result is getting people to take action.
I’d like to give you 4 elements to think about when creating, designing or implementing online and offline marketing. Here is the third element:
#3: Treat them like they are VIPs (Alfie – everyone who gets in his car is treated like royalty)
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by Amanda Daniels | Dec 16, 2009 | Customer Journey, Experience and Service, Integrated Marketing |
Do you understand your client?
Had a fantastic 1-2-1 with a new member of BNI and also had a great conversation it was about knowing your clients and making sure you cater for all of them as they are all different.
Karen from Adaptive Comms split clients up into 4 categories:
- Peacocks
- Bulls
- Sheep
- Owls
Which one do you think you are? and before we carry on yea all of us have some amount of sheep within us! Its true!
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