Click the play button to listen to this Episode! (52:52)
Listening Time: 52 minutes 52 seconds
This Podcast looks at G.D.P.R. from an IT Perspective and interview Samantha Howard from KeyTech about how we can protect our data, our files, our clients and our devices using our IT Systems and Suppliers.
Hacking happens every and we need to not only protect our data but our clients data too!
Samantha talks us through the myriad of IT protection by sharing how we can;
- properly destroy data
- how often we should be backing up
- information about cyber security
- how we can deal with breaches
- how to protect your data
Grab your note pad and pen to write down your next steps with GDPR.
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Click the play button to listen to this Episode! (42:19)
Listening Time – 42 minutes and 19 seconds
G.D.P.R. isn’t a compliance issue it’s a “how we do business” process and what we will do with your information.
G.D.P.R. is a huge subject and something that is VERY topical at present.
We all want to know what to do, how to do it, where to start.
Jayne is from Summ.it based in Manchester and shares several elements to think about, where you should start and what things mean to you, with regards to your employment process, your Team (full-time part-time or associates) and as an Employer.
Download Summ.it’s G.D.P.R. Presentation
Click the play button to listen to this Episode! (17:08)
Listening Time – 17 minutes and 08 seconds
Creating the perfect email subject line is every Business Owners and Marketing Managers dream. Watching the open rate go up, click through go through the roof and reply’s or purchases coming in.
33% of email recipients open email based on subject line alone
So, if that is the case, how can we ensure we create the subject line that gets them to open your emails every time?
Over the next 17 minutes I’d like to share with you 8 steps to show you how to write the perfect subject line.
Grab your favourite drink, along with you notepad and pen and click play!
I just wanted to let you know that Koogar are changing up some the services we offer.
We want to deliver what we do in the most update way and this means change.
Change is always a good thing but does bring turbulence. What I mean by turbulence is finishing off certain types of projects to bring in our new way of working.
In my last Mastermind Session with my Business Coach Jay Allen (MyTrueNORTHUK), I discovered a new way of working called “Kaizen”, which helps you incrementally improve every aspect of your business and by changing the small things over time help you change the bigger things.
kaizen (改善), is the Japanese word for “improvement”. In business, kaizen refers to activities that continuously improve all functions and involve all employees from the CEO to the assembly line workers. It also applies to processes, such as purchasing and logistics, that cross organizational boundaries into the supply chain. It has been applied in healthcare, psychotherapy, life-coaching, government, banking, and other industries.
Improving 1% of what you do everyday makes a massive change.
So, what are the changes?
Virtual Marketing Consultant
We now have the option for you to work with Amanda virtually!
This starts in January 2018 and is called The Koogar Academy. These are live monthly marketing masterclasses where I will personally be covering 12 different subjects over the year. This enables you to focus on one thing that month and nail it!
If you book your seat BEFORE 22nd December, you will have the full year for £150 which works out to be £12.50 per session.
If you are not able to make the dates, we will record them for you and keep them for you to watch at a later date in our Members Area. You also have access to a Secret Facebook Group to help you stay accountable to me and the rest of your team members.
You can find out more information about MMM here – https://www.koogar.co.uk/marketing-training-courses/monthly-marketing-masterclass/
Integrated Marketing Society – FREE Facebook Group
This is our BRAND-NEW Facebook Group for all dedicated Business Owners and Marketing Managers who want to master marketing. This group is here for us to openly talk about what kind of marketing we are doing, what has worked for us, what hasn’t and why, tips, tricks, quick wins access to a community who have the same mindset and gumption that you do.
You can find it over here – https://www.facebook.com/groups/integratedmarketingsociety/
What does Koogar stand for?
I want to be known for doing things RIGHT, not to cut corners, cheat the system or get “bums on seats”. I want quality over quantity every time and I’m MORE than happy to turn work away that doesn’t fit my values and beliefs.
This year is the first year of my personal change and I’ve been through a hell of a lot, survived and have come out fighting on the others side thanks to Jay Allen, Ryan Pinnick and others. Which means I’m ready to do business MY way and not follow the masses. I’m happy to listen to my intuition and go with my gut.
If this fits with you then why not join me on my conquest?
My company is here to integrate your marketing to influence you customer – Let them decide that you are THE person for them, to go beyond Know, Like and Trust and create FANS that will stay with you forever!
This by the way doesn’t mean we are stopping everything else you know us for… it just means we are adjusting to our true north!
What is to come in 2018?
Business wise; more consultancy, more speaking and more virtual work
Personally; More travel, conscious health and well being decisions and more personal development
I’ll be sharing more about our changes as and when they happen, but you’ll be the first to know!
Nearly all people I encounter talk to me about their scatter gun approach or the scatter brain they have when it comes to marketing. Some of the words people use are;
– Scatter gun approach
– Scatter brain
– Can’t focus or not focused
– Splurge; when they have time
– Dip in and out
– Have a go
So why is it that so many people struggle to focus when it comes to marketing?
In my opinion, I think I have found the reason…
Because humans are creatures of habit its easier for us to just carry on with what we do every day then to do something different every day.
We become stuck in the rut of checking emails, replying to emails, answering phones when they ring, getting social media notifications, replying to them and then what I would call “sucked into media”. That could be your desktop, laptop, tablet, mobile, TV… which are essentially distractions and these distractions are keeping you within your comfort zone.
“Magic and miracles are ONLY created outside of your comfort zone!”
What is a Habit?
A habit is… a settled or regular tendency or practice, especially one that is hard to give up.
Making a start in the first place is what we should do. Not making a start generally comes down to fear. Fear of the unknown. For example; unsure about how or what to do, fear of what other people think of you, your blog, your video, etc. Fear of getting it wrong and nothing happens with your marketing (what’s the point).
It is this fear that debilitates us and stops us from moving forward.
If we delve a little deeper, the real reason why your marketing isn’t being done is because it is not yet a habit of yours.
We all learn something new every day; mentally and physically.
Remember when you were learning how to drive, swim or ride a bike? We all thought we couldn’t do it at the time, but with a bit of determination and confidence from our peers or parents we kept doing it until it became a habit. Now we don’t even think about doing it anymore, it is just done.
Habits are funny things. They start with taking a new action, like buying a chocolate bar on the way to work, having that coffee at break time, going a new way home and by doing it repeatedly it becomes a habit.
So, the scatter gun approach, how does that fit in?
This simply comes down to planning and having clarity.
A daily exercise of something as simple as emptying your head of ALL your thoughts; business, personal and anything else that is in there!
A simple trick I have got into the habit of every day, especially if I get overwhelmed to the point of stagnation, is to literally stop what I’m doing!
Grab a pen and paper and write ABSOLUTELY everything that I am thinking about into three different columns.
- Personal – Get the car serviced, change light bulb, etc.
- Business – Update email marketing lists, follow up with X, Y and Z, etc.
- Other Stuff – This are things that need to be delegated or things that are not in your control, i.e. things you are worrying about
This is just to get everything out of my head, so I can clear it.
Sometimes our heads can become so crammed full of information, to do’s, reminders and more. We just need to take the time and stop what we are doing so that we can get clarity of the next step or the way forward.
We all know that saying… “If you always do what you’ve always done, you’ll always get what you’ve always got!”
Here are 5 ways to get rid of the scatter gun approach:
Don’t try to do everything at once
Become great at one thing (like Facebook or Blogging, your choice) and then look at bringing in your next marketing activity. Choose a marketing activity. Something you are happy to do, feel confident in doing and can become GREAT at.
A problem that people face is that they believe they should be doing EVERYTHING.
Doing everything won’t get you anywhere quickly, just into a mess.
Break the elephant down
Gain clarity and specificity on what you want to achieve.
Write down everything in your head and then split things up into Business and Personal.
Keep these lists somewhere safe, maybe in one book so you can keep looking at them. By keeping them all in one place, you may start seeing a pattern of the things you keep thinking about may not be completed.
This is about noticing what you notice.
Talk to someone or have an accountability buddy
This is a great exercise to do. Ensure they will listen and offer an opinion AFTER giving them context. If you work alone, are new in the marketing role and/or haven’t got much experience, speaking to someone else about your ideas and thoughts can spark other ideas. This can lead you down a different path as you may not have thought of those things before.
Talking through your marketing goals with someone else on a regular basis will help you to not only take more action but also become more creative!
This is something we help a lot of our clients with weekly and monthly. Why not book a complimentary 30-minute call with me to see how can help you step away from the scatter gun approach to marketing.
Plan your next steps
This doesn’t mean a 12-month plan. To start with just plan a few marketing activities over the next week and move into a 90-day plan when have more time. Let’s say that you decide to get REALLY good at blogging. Look at nothing else but emails on blogging, webinars, podcast and learn as much as you can about blogging, until you have formed a habit.
I’ve realised that for me to write useful content, I must be out of my office and change my environment, which could either a coffee shop or a different meeting room for me to step away from all the distractions I have mentioned before.
This enables me to know where I am and what I need to do over a certain period as I will set deadlines. Also, afternoons for me are the best time for me to write.
Work out which activity you are going to do and nail it like it’s your own!
Stick to it, even when its hard!
Keep going week by week and you will start to see some results. Even if these results are not yet the ones you had hoped for, you need to have something to go by to be able to make any changes and tweaks for next time.
If marketing where easy and there was a blue print that worked for everyone in every sector, then we wouldn’t have this scatter gun approach. We would just follow the steps.
Marketing is easy when we make it easy for ourselves.
For some reason, we put so much pressure on ourselves to achieve far too many things in such a small amount of time, that may not be within our remit.
Get in touch and book a FREE 30 minute complimentary call to help us to find out about your business, your goals and target market. We will then use this information to help you move forward with your marketing strategy.
The simple answer is you don’t.
The problem is people have set ways of doing things AND their own thoughts about things… their own perspective on things…
Do you ever meet people who say they know what you do, but don’t really?
They have an understanding of the concept of what you do, but this is based on their own experiences with that thing, whatever it may be.
Let’s take marketing for an example. People “know” what marketing is and they’ve all had experiences of doing it themselves, with other people and having others do it for them which may not have good connotations to them.
The problem why people don’t know what you do, is because they don’t understand HOW you do it. They have their own preconceptions of what you do but not a deeper understanding. Which means there is only one solution…
You have to help the clients you encounter, UN-learn what they already know about what you do…
And to help people un-learn, you MUST educate them. Educate your clients (current and potential) WHY you and your company are the right people for the job… Educate them about you, your company and how you do things. People buy from people!
You can NEVER convince someone to work with you because convincing them means you need to do everything within your power to make sure they “get it”.
Meaning of the word Convince
verb: convince; 3rd person present: convinces; past tense: convinced; past participle: convinced; gerund or present participle: convincing
cause (someone) to believe firmly in the truth of something
persuade (someone) to do something
This convincing could/can be seen as manipulation and begging to a point.
Koogar prefer to influence!
Before we talk about influence though, what is the message(s) you are putting out there and does it match what your client is looking for?
Again, let’s take marketing as an example; When you rock up to a networking event and you tell them you are in marketing, a web designer, solicitor, an accountant, business coach, whatever… Giving the general term for what you do will get you one or two of these reactions;
- Eyes roll; “another one of them” gesture – they don’t say it to you but they are thinking it and you are thinking to yourself you should have said something else…
- The person you are talking to says “Oh, I do the same as you” and it’s VERY clear they do not! – Being the same isn’t a good thing, in fact it’s really bad!
- Really, tell me more about how you do that?
Ideally you want the third reaction which enables you to start telling your story of HOW you help people.
The way in which you deliver the message about what you do is the essence of the influence.
Meaning of the word Influence:
noun: influence; plural noun: influences
- the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.
And this means to enable the person to make their own mind up about you and what you do.
At Koogar, if we have to convince someone to work with us then we know that if they do they will always be unsure, second guess us and never truly believe.
Sometimes you should walk away from business too. Not everyone will “believe you” because of the experiences they have had in the past and this is OK.
Having to convince people to work with you WILL sour the relationship and they will always think “[insert what you do and/or who you are] never worked” when clearly if done properly, consistently and coherently it does!
Become an influencer!