Want to gain more clarity and confidence with your marketing, focus on your business goals and build a recognisable brand with solid business foundations?
Well… you have come to the right place!
Our journal is here to help you strategise, plan and implement your ideas so you can influence your prospects and customers!
I’ve written this blog for those of you out there who are not confident when it comes to doing a video and filming themselves. Those who cringe and feel a little sick at the thought of pressing the record button, those who don't like to listen to the sound of your own voice. However, amidst all of this, you should be doing to get a more personal...
At the end of every year, it is only natural for us all to look back on the year we have just had and forward to the year we strive for, personally and business wise, especially when you are a Business Owner, MD, Director or CEO. We want to reflect to see if we achieved what we wanted to for the last 12 months as well as remember what happened to...
These 15 ideas, suggestions and tips are here to help you smash your year end targets by giving you ways in which you can take on Friday 23rd November and benefit from one of the largest sales days in the UK! This week will bring the biggest shopping day in the British calendar, it is Black Friday (#BlackFriday). While this is a fairly new...
Today, November 6th, 2018, Koogar is 12 years old! I remember the day I found an accountant, spoke to H.M.R.C. and wrote my first invoice (which I still have). 12 years in business and I have seen many changes, not just within my industry but also with my business, business in general in terms of the way you do business or etiquette and attitudes...
Video has started to become the most consumed type of content online and video marketing has been a thing for a while but your unsure about it or how to get started... right? Or... have you just been avoiding it? Here are some statistics for you; 82% of Twitter users watch video content on Twitter YouTube has over a billion users, almost...
Many people get stuck when it comes to creating content for their emails. Not knowing what will be opened, engaged with or unsubscribed. Here are 16 different types of email marketing campaigns you can create over the future months. Each come with a few ideas to get your creative juices flowing... Grab your notepad and pen, sit back and list the...
We’re approached on a regular basis and asked, “how to I find/get the perfect client?”. The answer to this question is one that EVERY Business Owner and Marketing Manager are hungry for. But, I ask you to stop… BEFORE you ask the question; "HOW do you get the perfect client", I must ask you... How do you know when they are the perfect client?...
Every client I meet recently doesn’t take action because of one thing… Kryptonite! What does Superman have to do with excuses? Kryptonite = Excuses When exposed to Kryptonite for long periods of time, Superman will experience severe muscular weakness and excruciating pain, with both progressively intensifying and eventually leading to death....
Late in the night on Saturday 26th May I received a very brave call from my little sister who lives in Bermuda, to inform me that the man I call Daddy had passed away. Devastated was an understatement! Without hesitation or thought, a plane was booked to leave in the next 72 hours and everything was cancelled. This man was the very first man in...
Listening Time: 52 minutes 52 seconds This Podcast looks at G.D.P.R. from an IT Perspective and interview Samantha Howard from KeyTech about how we can protect our data, our files, our clients and our devices using our IT Systems and Suppliers. Hacking happens every and we need to not only protect our data but our clients data too! Samantha talks...
Several of our clients are asking more and more about G.D.P.R. and how it will affect their website. G.D.P.R. is coming into effect by 25th May 2018 and you need to make a start on becoming "G.D.P.R. Ready". I have created a list of things you will need to put into place on your Website below; 1. Collecting data from the form(s) a) You will need...
[Podcast ITI0011] G.D.P.R. from an Employer and Employee Point of View (Interview with Jayne Sanderson Brown)
Listening Time – 42 minutes and 19 seconds G.D.P.R. isn't a compliance issue it's a "how we do business" process and what we will do with your information. G.D.P.R. is a huge subject and something that is VERY topical at present. We all want to know what to do, how to do it, where to start. Jayne is from Summ.it based in Manchester and shares...
I need your help… Marketing Reviews and Audits are essential to ensure that you are on track, up-to-date and not leaving business on the table. Since taking a slightly different direction with the Marketing help I give to Business Owners and Marketing Managers, I have set myself some new goals and created a new process (or way of working), that...
Listening Time – 17 minutes and 08 seconds Creating the perfect email subject line is every Business Owners and Marketing Managers dream. Watching the open rate go up, click through go through the roof and reply's or purchases coming in. 33% of email recipients open email based on subject line alone So, if that is the case, how can we ensure we...
Integrated Marketing is what Koogar has delivered to our clients for over 10 years and we haven't really told you what it is and how we use it to help businesses like you. Now is as good a time as any... We mention it a lot more now when we do our 60 seconds, explain to people what we do, how we can help them and is now a major part of our...
TOP 5 Marketing Tips
- Case Studies
Information includes their background, why they chose to work with you and the result you got for them
Adopting a “try before you buy” attitude BEFORE deciding which one to join!
- Up-Selling and Cross-Selling
By cross-selling an additional product(s) you WILL generate more business
- Affiliate Marketing
It works in all types of business so why not give it a go?
- Email Marketing
What has been sent, opened and clicked on?
View all 29 Marketing Tips
Listen to our Latest Podcast
Integrate to Influence; INTEGRATE your marketing to INFLUENCE your audience.
These podcasts are for business owners and marketing managers who want to gain a deeper understanding of the marketing world, how it functions and the best ways in which you can market your business, products and services.
In these episodes, Amanda talks about a wide range of topics focusing specifically on how integrated marketing can be used to effectively influence your perfect customers.
- ITI Ep.0017 : How do you decide which Social Media Platform to be on
- ITI Ep.0016 : Working With Difficult People (Interview with Keeley Taverner)
- ITI Ep.0015 : 10 ways to get more email Subscribers (Series - Part 6 of 6)
- ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series - Part 5 of 6)
- [ITI0013] 16 Types of Emails you can Send (Series - Part 4 of 6)
- [ITI0012] GDPR from an IT Perspective (Interview with Samantha Howard)
- [ITI0011] G.D.P.R. from an Employer and Employee Point of View (Interview with Jayne Sanderson Brown)
- [ITI0010] 8 steps to write perfect Subject Line (Series - Part 3 of 6)
- [ITI0009] 7 Myths about Email Marketing (Series - Part 2 of 6)
- [ITI0008] 12 reasons WHY you should use Email Marketing (Series - Part 1 of 6)
- [ITI0007] 8 essentials to a SCALABLE business - Interview with Jay Allen
- [ITI 0006] Does your business have STRONG marketing foundations?
- [ITI 0005] Mind Gremlins and 9 Reasons why you are NOT taking action
- [ITI 0004] 11 ways to kick-start your marketing ANYTIME of the year!
- [ITI 0003] Get more confidence to pick up the telephone - Interview with Liz Couchman
- [ITI 0002] Who is Koogar and how you can recognise your achievements
- [ITI 0001] Hire your Dream Team - Interview with Nicola Mullarkey