The Marketing Journal
Want to gain more clarity and confidence with your marketing, focus on your business goals and build a recognisable brand with solid business foundations?
If yes, let this be the space that is your go-to destination for insights and discussions on a wide range of topics that matter to spiritual entrepreneurs, marketers and businesses alike.
Here, we delve into the dynamic world of marketing, exploring not only the latest trends and strategies, we also look at the deeper aspects of this ever-evolving area within your business. From harnessing the energy of your creativity and ideas to maximizing a return on investment, we uncover the secrets of successful marketing.
Our marketing journal is here to help you strategize, plan and implement your ideas so you can influence your audience and become magnetic!
Just so you know, we also have our very own Podcast and a Facebook Group called “Magnetic Marketing for Spiritual Entrepreneurs“. Inside here is where Amanda pulls a card from the Marketing Oracle Card Deck every week to help you tap into you intuition and what is right for you and your business.
The Key…
Check out our colour code key below, so you can easily see the topics we cover, including, Amanda’s own opinion and points of view (pov), media (platforms, software), audience, mindset (thoughts + beliefs you may have), your essence, energy and spirituality, messaging, money and strategies.
How to become more Confident on Video
I’ve written this blog for those of you out there who are not confident when it comes to doing a video and filming themselves. Those who cringe and feel a little sick at the thought of pressing the record button, those who don't like to listen to the sound of your own voice. However, amidst all of this, you should be doing to get a more personal...
11 questions to help you reflect on 2018 and plan for 2019
At the end of every year, it is only natural for us all to look back on the year we have just had and forward to the year we strive for, personally and business wise, especially when you are a Business Owner, MD, Director or CEO. We want to reflect to see if we achieved what we wanted to for the last 12 months as well as remember what happened to...
15 #BlackFriday Tips, Ideas and Suggestions
These 15 ideas, suggestions and tips are here to help you smash your year end targets by giving you ways in which you can take on Friday 23rd November and benefit from one of the largest sales days in the UK! This week will bring the biggest shopping day in the British calendar, it is Black Friday (#BlackFriday). While this is a fairly new...
Koogar is 12 years old today! #HappyBirthday
Today, November 6th, 2018, Koogar is 12 years old! I remember the day I found an accountant, spoke to H.M.R.C. and wrote my first invoice (which I still have). 12 years in business and I have seen many changes, not just within my industry but also with my business, business in general in terms of the way you do business or etiquette and attitudes...
6 types of Videos to create to get started…
Video has started to become the most consumed type of content online and video marketing has been a thing for a while but your unsure about it or how to get started... right? Or... have you just been avoiding it? Here are some statistics for you; 82% of Twitter users watch video content on Twitter YouTube has over a billion users, almost...
![[Podcast ITI0013] 16 Types of Emails you can Send (Series – Part 4 of 6)](https://www.koogar.co.uk/wp-content/uploads/2018/03/2018-300.jpg)
[Podcast ITI0013] 16 Types of Emails you can Send (Series – Part 4 of 6)
Many people get stuck when it comes to creating content for their emails. Not knowing what will be opened, engaged with or unsubscribed. Here are 16 different types of email marketing campaigns you can create over the future months. Each come with a few ideas to get your creative juices flowing... Grab your notepad and pen, sit back and list the...
How to create an Onboarding Process to get better clients
We’re approached on a regular basis and asked, “how to I find/get the perfect client?”. The answer to this question is one that EVERY Business Owner and Marketing Manager are hungry for. But, I ask you to stop… BEFORE you ask the question; "HOW do you get the perfect client", I must ask you... How do you know when they are the perfect client?...
3 steps to get rid of Excuses and get stuff done!
Every client I meet recently doesn’t take action because of one thing… Kryptonite! What does Superman have to do with excuses? Kryptonite = Excuses When exposed to Kryptonite for long periods of time, Superman will experience severe muscular weakness and excruciating pain, with both progressively intensifying and eventually leading to death....
He is Gone – 9 Life Lessons from my Dad
Late in the night on Saturday 26th May I received a very brave call from my little sister who lives in Bermuda, to inform me that the man I call Daddy had passed away. Devastated was an understatement! Without hesitation or thought, a plane was booked to leave in the next 72 hours and everything was cancelled. This man was the very first man in...
![[Podcast ITI0012] G.D.P.R. from an IT Perspective (Interview with Samantha Howard)](https://www.koogar.co.uk/wp-content/uploads/2018/04/podcast_channel_artwork.png)
[Podcast ITI0012] G.D.P.R. from an IT Perspective (Interview with Samantha Howard)
Listening Time: 52 minutes 52 seconds This Podcast looks at G.D.P.R. from an IT Perspective and interview Samantha Howard from KeyTech about how we can protect our data, our files, our clients and our devices using our IT Systems and Suppliers. Hacking happens every and we need to not only protect our data but our clients data too! Samantha talks...
How to make your WordPress Website G.D.P.R. Ready?
Several of our clients are asking more and more about G.D.P.R. and how it will affect their website. G.D.P.R. is coming into effect by 25th May 2018 and you need to make a start on becoming "G.D.P.R. Ready". I have created a list of things you will need to put into place on your Website below; 1. Collecting data from the form(s) a) You will need...
![[Podcast ITI0011] G.D.P.R. from an Employer and Employee Point of View (Interview with Jayne Sanderson Brown)](https://www.koogar.co.uk/wp-content/uploads/2018/04/jsb-podcastinterview.png)
[Podcast ITI0011] G.D.P.R. from an Employer and Employee Point of View (Interview with Jayne Sanderson Brown)
Listening Time – 42 minutes and 19 seconds G.D.P.R. isn't a compliance issue it's a "how we do business" process and what we will do with your information. G.D.P.R. is a huge subject and something that is VERY topical at present. We all want to know what to do, how to do it, where to start. Jayne is from Summ.it based in Manchester and shares...
Want or Need Marketing Review?
I need your help… Marketing Reviews and Audits are essential to ensure that you are on track, up-to-date and not leaving business on the table. Since taking a slightly different direction with the Marketing help I give to Business Owners and Marketing Managers, I have set myself some new goals and created a new process (or way of working), that...
[Podcast ITI0010] – 8 steps to write perfect Subject Line (Series – Part 3 of 6)
Listening Time – 17 minutes and 08 seconds Creating the perfect email subject line is every Business Owners and Marketing Managers dream. Watching the open rate go up, click through go through the roof and reply's or purchases coming in. 33% of email recipients open email based on subject line alone So, if that is the case, how can we ensure we...
What is Integrated Marketing?
Integrated Marketing is what Koogar has delivered to our clients for over 10 years and we haven't really told you what it is and how we use it to help businesses like you. Now is as good a time as any... We mention it a lot more now when we do our 60 seconds, explain to people what we do, how we can help them and is now a major part of our...
![[Video] #MarketingMonday – Are you in control of your brand and business?](https://www.koogar.co.uk/wp-content/uploads/2017/12/MarketingMonday.png)
[Video] #MarketingMonday – Are you in control of your brand and business?
Today’s Marketing Monday is about… Are you in control of your brand and business? Transcription Good afternoon. My name is Amanda, and I'm from Koogar. Today is marketing Monday. What I'd like to talk to you about, is ... Well, the question I would like to ask you, is, are you in control of your own brand. What's the answer to that question? The...
[Video] #MarketingMonday – Brand Consistency and WHY it’s important…
Today’s Marketing Monday is about… Brand Consistency and why its important... Transcription Hi, Amanda here from Koogar. Today is "Marketing Monday," so, I wanted to discuss brand consistency and how important it is. Everybody has a brand, everybody who runs a business has a brand, but a brand isn't just about the logo that you have, the colours...
[Video] #MarketingMonday – What is your Marketing Message?
Today’s Marketing Monday is about… What is your Marketing Message? Transcription Hi, Amanda here from Koogar, Happy New Year number one, I hope you had a good Christmas and a good new year break. Step away from the business, have a think about what you've achieved, what you didn't achieve, what you want to achieve for this year, 2018. So this is...
[Video] #MarketingMonday – 7 things to do for your Marketing over the Christmas holiday period
Today I talk about - 7 things to do for your Marketing over the Christmas holiday period.... Transcription Hi, Amanda here from Koogar. I'm really sorry. It's like, past 12:00 I think, and basically, my computer doesn't want to find my camera, my laptop doesn't want to turn on, and so I am left with my phone. It's Monday, it's marketing Monday,...
[Video] #MarketingMonday – Time and how to use it wisely!
Today’s Marketing Monday is about… Time and how to use it wisely! Transcription Hi guys. Amanda here from Koogar. Today is Marketing Monday (watch over on the Koogar Facebook Page), my second one, and I thought I would talk to you about time. Recently, I've been speaking to a couple that I met last week, last Thursday. We talked about working...
[Video] #MarketingMonday – How to brand yourself with the other things that happen all around the world…
#MarketingMonday Marketing Monday is new! I've decided to challenge myself to create more video for the new year and this is one way that will help me do that. I'll be sharing advice, tips, tricks and observations about all things Marketing. Today's is... How to brand yourself with the other things that happen all around the world......
There are changes a foot in the Koogar Camp…
I just wanted to let you know that Koogar are changing up some the services we offer. We want to deliver what we do in the most update way and this means change. Change is always a good thing but does bring turbulence. What I mean by turbulence is finishing off certain types of projects to bring in our new way of working. In my last Mastermind...
19 Ideas for the final Marketing push for Christmas
We are now nearing the end of November and are looking to hit targets for the end of the month, quarter and year! So, what else can we do to ensure that we hit our KPI’s for 2017? We all have them, so I thought it would be a good idea to share my thoughts on things you can do to smash your targets! Here are 19 marketing ideas to keep you going...
How to write your own Press Release and distribute it
Let me tell you that Koogar "don't do" PR HOWEVER we are asked regularly about Press Releases, how to write them, where to put them and how to get in the papers. I thought it would be useful for me to write what I have told others. “We believe PR should be practiced to serve the public interest, to develop mutual understanding between...
TOP 5 Marketing Tips
- Case Studies
www.koogar.co.uk/marketing-tip-1-case-studies
Information includes their background, why they chose to work with you and the result you got for them - Networking
www.koogar.co.uk/marketing-tip-2-networking
Adopting a “try before you buy” attitude BEFORE deciding which one to join! - Up-Selling and Cross-Selling
https://www.koogar.co.uk/marketing-tip-3-up-selling-and-cross-selling/
By cross-selling an additional product(s) you WILL generate more business - Affiliate Marketing
www.koogar.co.uk/marketing-tip-4-affiliate-marketing
It works in all types of business so why not give it a go? - Email Marketing
www.koogar.co.uk/marketing-tip-5-email-marketing
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Listen to our Latest Podcast
Integrate to Influence; INTEGRATE your marketing to INFLUENCE your audience.
These podcasts are for business owners and marketing managers who want to gain a deeper understanding of the marketing world, how it functions and the best ways in which you can market your business, products and services.
In these episodes, Amanda talks about a wide range of topics focusing specifically on how integrated marketing can be used to effectively influence your perfect customers.