What is it?
Search Engine Optimisation (SEO) is the process of establishing your website’s visibility on a search engine and then improving on it.
The point of establishing visibility for your website is simple…so your clients and potential clients come across your website when conducting a search on a search engine such as Google. The more you improve your visibility, the higher your website can climb up the rankings ladder, putting you ahead of your competitors.
Let’s face it, when you’re searching for a specific type of product or business you only concentrate on the first page and even then probably don’t scroll all the way down it. This is what you need to think about when visualising how your website will function.
So, how can you improve your website’s visibility? Well there are a number of ways such as updating your content regularly, inserting links and so on, but SEO Copywriting concentrates on the use of keywords.
What are keywords?
Keywords are a set of several words or combinations of them to create key phrases. These words are embedded throughout your content and built into your website with the aim of matching the words users of the internet type into a search engine.
Why are they important?
If your choice of keywords or phrases matches what internet users are searching for they will generate more traffic (more users and potential customers) to your website.
This all may sound incredibly simple, all you have to do is think of words that describe your business or industry and off you go; the number 1 spot on Google is in the bag.
Well, this is not the case. It takes research into your company and target clients, knowledge of the different algorithms search engines use, which they place the most importance on and a keyword analysis.
There are many factors affecting how well keywords perform in a search engine such as your keywords cannot be too generic as this is futile in trying to establish any kind of ranking. Also, cramming your keywords into every other sentence on each page will not be tolerated and could result in your web site being blacklisted.
Benefits of SEO and Keywords?
Once you have agreed to your keywords and they have been inserted throughout your website content your website should start climbing the search engine rankings, you will begin to notice an increase in traffic to your website, which should ideally reflect an increase in business.
Some important points to remember about SEO and keywords:
- The factors (or algorithms) effecting the way a search engine reads your website are constantly changing.
- Your keywords can be changed.
- It takes approximately between 1 and 3 months (sometimes longer) for a search engine to realise a new website exists, so be patient.
- The number 1 spot on a search engine is extremely difficult to achieve so be wary of anyone who promises you this coveted ranking position.
We have a new SEO service available to both people wanting new websites and people who need their keywords revamped and made SEO specific. Please contact us for more details.