?? Questions To You | Koogar : Digital Marketing

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Bought a domain name, now what?

Aug 11 | by Laura Allen | ?? Questions to you

Now that you have bought your domain name you have secured your online address so your competitors cannot have the same domain name as you, which is great!

The next step is to find a web design company who you are comfortable with and knowing who to go with is something you should take your time over. What you should be looking for is someone who is going to help you get what you need and not necessarily what you want.

One of your main responsibilities as a company with an online presence is to help users of the internet have the opportunity to view your site. Therefore, accessibility should be your main concern when it comes to your web site as you don’t want a complicated site, which takes forever to load each page as people will become impatient and abandon your site.

You also need a site that matches and conveys your company’s brand, morals, ethics and ethos. For example, we have the domain name www.koogar.co.uk which is simple and easily recognisable to our clients as it has the company name in it. When users visit our web site they are immediately greeted by blue, black and white- our company brand colours as well as an image of a cougar. Once users delve a little bit deeper into our site they get an insight into what kind of company we are- professional yet approachable.

So remember, take your time when choosing a web design company, know exactly what you want to get out of your web site and relax…your domain name is yours and yours alone now!

If you need any information or advice regarding domain names or help on taking the next step, please feel free to contact us.

I know Kung Fu!

Mar 19 | by Amanda Daniels | ?? Questions to you, Training/Workshops

1 Comment

In the Matrix, Neo is updated within seconds when he needs or wants to know something new because his situation has changed.

Within your industry… how often do things change and what changes?

When it does change what do you do about it? Do you go on courses, read up with PDP (Personal Development Plan) time.
Do you make sure you do this once a month?
How often do you get updated?

Koogar recently attended a Web Seminar called Speak the Web held in Liverpool but also at various locations around the North.

I have always wanted to attend a web seminar which is where designers, developers, programmers and others find out about whats happening now within the Internet/digital and design. The latest code to use, the latest design styles, programmes available, best practises and how others do things.

I was very nervous when I got there, didn’t know what to expect but by the time I had left I had a ton of new ideas, things to go and check out and try out too! I was so excited I cant tell you… I just wanted to pop!

I also won a book by Paul Boag a guy I have been following for a while (in terms of podcasts and blogs).

Since this experience I want to be the best person, designer and business owner I can be even more than before!

Simon Collinson who was one of the speakers of the night REALLY inspired me! Again Simon is another person I have been following for years and there he was in front of me, delivering a talk and explaining his philosophy of work and ethics.

I would highly recommend going to a seminar held for your industry, you WILL pick up ideas, meet some new people and you may even win a prize like I did. I will be going again if they hold it and have also decided to attend a few GeekUps in my area (Chester and Liverpool). My advice to you is read more, go back to basics and most importantly enjoy what your doing and have fun!

So, what do you do to keep up with the latest trends within your industry?
You don’t want to fall behind now, do you…

Professional Business Stalker

Mar 11 | by Amanda Daniels | ?? Questions to you, Networking

2 Comments

I don’t know about you, but I do a lot of networking as this is how I get business for Koogar. Meeting new people at different events and locations around the Northwest is a great way to speak to and find potential clients.

In the tail end of last year I met a person who says “I do the same thing as you…“.

Have you ever met people who say that to you?

How can another company do the same thing as your company as all businesses are different:

different way of producing work
different quality of work
different experience within their field
use different products/software
are able to sell to different types of people/businesses
have different products
and so on…

There are a lot of factors that are not the same… and most importantly Koogar’s USP is different.

I feel at Koogar we walk the talk and deliver what our clients need and want to attract new clients/customers.

However recently we have been subject to what is called a Professional Business Stalker. Its a bit of a grand name for what this person actually does…

Just wondered… Have you ever experienced this? If you have what have you done to deal with the person involved… If you haven’t what would you do in my shoes?

Passing yourself off as another company must be illegal… surely…

When networking, don’t tell people you do the same thing as someone else as you probably don’t. You should have your own USP, target clients and pricing structure… but what cant be helped is if your a step ahead of your competition.

We would love to hear from you and your thoughts.