Archive for Marketing Tips

Marketing Tip #21: What is the value you give to your customers?

Aug 17 | by | Marketing Tips
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Now don’t get value confused with your USP.  They may seem similar, but there is a subtle difference…  You’re USP is, obviously, you’re unique selling point, meaning why your customers would choose you over your competitors.  The value you give your customers, on the other hand, is what you do for your customers that they may not know about.  The ‘behind the scenes’ work if you like.

We, for instance, keep up to date with the latest technologies.  Once we have created a web site for you and it has gone LIVE we don’t just leave it there with you never hearing from us again.  We will contact our clients with any updates they should be aware of or new technology that will make their web site stand out from its competition.

So, what value do you give to your customers? 

Please feel free to comment as we’d love to know how different companies interpret value and see how they provide it.

Marketing Tip #20: Offers your clients can’t refuse

Aug 10 | by | Marketing Tips
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It may seem like a small thing to do and some may find it trivial, but offering potential clients something they may not get from their competitors can make all the difference. 

It could be something as simple as a free trial of a product so a person can test your product, but also your company.  If they like the product they will like your company and may recommend you to friends and family.

It’s all about giving clients that little bit extra.  For example, when you stay at a hotel and they have prepared the room for you; turned back the duvet, put a mint on your pillow (if you’re lucky) and so on, it makes you feel special and that they’ve gone out of their way to make you feel so.

We offer a FREE 1 hour consultation for every client with no strings attached.  This way a potential client can voice all their concerns and questions before paying for any of the services we offer and, of course, deciding if we’re the company for them.  We can then get a good idea of what the client wants and needs to make sure we get the concept right first time.

So remember, a little can go a long way…

Marketing Tip #19: SEO (Search Engine Optimisation)

Aug 3 | by | Marketing Tips
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SEO is the process of improving the volume of traffic to a website, known as ‘hits.’  The higher a site appears in a search result list the more visitors it will receive from the search engine.

When considering SEO for your web site it is important to consider your ‘keywords’ – what will your target market enter in a search engine to look for you?  There are a number of ways, once you have your keywords, to ensure a search engine visits your site regularly.

For example, frequently updating your content (a great way is through blogging) will catch a search engine’s eye, so to speak, meaning it will re-visit your web site again and again and each time it does so it is bettering your chances of moving up the search engine ladder!  

The majority of our web sites come with a basic SEO package.  However, what about finding those sought after keywords?  Well we can help with this too.  We have a new service in motion, which includes finding suitable keywords for your company as well as keyword analysis (a process whereby we test your chosen keywords to see if they work within a search engine).

For more information on our new SEO service, please contact us.

Marketing Tip #18: Packages

Jul 30 | by | Marketing Tips
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Putting packages of your products or services together, in a special offer sort of way, is a winning situation for both yourself and your customers/clients.  Packages show them what other products you have to offer and ones that compliment each other.  From the client’s point of view they receive a discount, a great deal on a product or service they want.  See…win win.

If your company has a lot of services or products to offer and you know your customers/clients have a specific need for several of them then it is a good idea to create packages, bundles and so on.

By creating different types of packages that offer a variety of your products in each, you are adding a little something extra for your client.

For example, we now have three Koogar packages;

Each of these packages offer set products, which is added to depending on the size of the package you choose.  Our Kub package offers the set products as it is the smallest - a cub being a small lion.  Whereas, a mane is associated with a bigger lion and so this package has an extra product included.  A pride relates to a large group of lions, which reflects the large size of our third package, which contains everything the previous two have but has a couple of extras thrown in.

So, why not have a look at your products and services and see what you can come up with?

Marketing Tip #16: Follow Up

Jul 2 | by | Marketing Tips
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Here’s a marketing tip you should do with every potential client and existing ones…Follow Up!

It’s amazing how valued a person feels if you take the time to ring them or email them about a product they have just purchased or service you provided for them.  Here’s a little known fact about sales – the majority of sales take place after the third or fourth contact.  So if you ring a client back and get the answering machine or receive no reply to your email do not simply give up as you will be throwing away a good opportunity to sell your company!

We make sure that after each networking event we attend we send an email to people we have spoken with as a further introduction and to remind them of who we are and what we do.  Similarly, whenever we have met with a client and given them a quote and proposal we will get in touch with them a week later to ensure that they understand and are happy with everything we have outlined.

Marketing Tip #15: Testimonials

Jun 22 | by | Marketing Tips
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Testimonials can seem similar to case studies, but they are not.  If a client has received a good service from your business they decide off their own back to write to you about the service they received.  They usually contain what exactly you did for them and the quality of the service.

Testimonials are definitely a great source to add to your website – you can even create a ‘testimonials’ page highlighting your business’ strengths to new and prospective customers/clients.

We have a testimonials page on our web site, which has a few selected testimonials about different aspects of our business.  We are careful to not over-do it with our testimonials and we change what’s on the web site when we get new testimonials in so customers, either existing or potential, can get a real understanding of what it is we do.

Marketing Tip #14: Know the value of your product

Jun 15 | by | Marketing Tips
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Your competitors might be using price to sell their product/service, but this does not mean you have to as well and sell your services for less than your competitors (as this may see you lose out in the long run). 

By researching your target audience you will become aware of the areas that are important to them when considering a purchase such as including a guarantee or being environmentally friendly and so on. 

Therefore, you can market your product in a different way to your competitors and not lose out in terms of profit as you are adding value to your product/service.

Here at Koogar we have recently evaluated our prices as we know what our service is worth.  We don’t believe in just making you a web site or logo and so on.  With know what benefits our services can bring to a company and so tell our clients so they know exactly what our prices reflect.

So, do you know the value of your product…?

Marketing Tip #13: Upgrade and refresh the look of your marketing

Jun 8 | by | Marketing Tips
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By changing the look of your marketing you maintain a client’s interest  in your business.  Whether it be leaflets or websites keep them simple but creative to re-vamp your style.

We updated the look of our web site in January of this year.  There was nothing wrong with the previous look, but after four years services change and so do your expectations of your business and your marketing.  Remember that marketing, just like a web site, is a working document that should be changed with the times.

So what could your marketing benefit from?

Marketing Tip #12: Easier to sell or promote to the avoidance of paying than the gaining of pleasure

Jun 1 | by | Marketing Tips
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It’s sad, but true!  We have to pay for everything in this world; food, water, electricity, council tax and the list goes on and on and on…

So if you’re offered a free trial you’re delighted!  The buzz word being FREE.  You may not be in the position to offer free trials, but it’s the small gestures that count.  Maybe you could offer different payment schemes (instalments) or an interest free period?

Koogar, for example, offers a 1 hour FREE consultation with any service, no strings attached so your questions are answered, you get to know a bit more about us, but you don’t have to commit to us.  If you prefer a different company that’s fine, although we hope you’d choose us of course!

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