Archive for Marketing Strategy

Marketing Tip #1: Case Studies

Mar 8 | by Laura Allen | Marketing Strategy
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Case studies are a great way to get to know your clients individually and your business relationship with them.  They are questionnaires you write and in a way interview your clients or send them it in an email for them to fill in once you have completed a service etc for them.

Once they return it you can then create a couple of pages just from a few questions.  Information includes their background, why they chose to work with you, what they expected from working with you and what they gained from the experience.  They are great to keep in a portfolio or you can use them on your website.

Why not take a look at our case studies on the Koogar website.

Laura’s Diary: Day 7 – Blogging and Microsites

Mar 1 | by Laura Allen | Marketing Strategy, Student Work Placements
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Its been another jam packed day here at the Koogar office!

I have spent the morning working on the wording for the Email Marketing campaign micro-site.  After a couple of attempts I think I’ve finally cracked it- just need Amanda’s approval.  Once the site / page has been created I can upload the four pages I’ve been working on, which explains in a lot more detail what our email campaign is actually providing and why it is an important aspect of marketing for businesses.

I have also worked on the wording for another campaign we are currently working on; “If I had a pound…”  This is only on its first draft, but I am really pleased with how the whole campaign is progressing and can’t wait to get some feedback from prospective clients!

Throughout the afternoon I have been working on some new blog posts, which hopefully can either go onto the website by the end of today or tomorrow.  The new blog posts consist of tips, your competitors and things not to forget.  It came to Amanda’s attention from looking at the website that the blog posts seem to consist of just myself and Matt’s diary.  Now, there is nothing wrong with this as it means we ourselves, Amanda and visitors to the site can see how both myself and Matt are progressing in our new roles.  However, Amanda and I both felt the need for something other than a diary on this page.  As a result I now have a variety of topics which I am going to research and write a short blurb on so as to break up the diary entries and put some tantalising information up for clients and prospective clients to ponder over!

So, for the remainder of the afternoon (a whole hour) I am going to concentrate on the new blog posts and hopefully get one up on the website by 5pm- wish me luck!

Laura’s Diary: Day 5 – VERY productive day

Feb 24 | by Laura Allen | Marketing Strategy, MyWirralHub, Student Work Placements
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Today has been a very busy, but very productive day for me!

I’m pleased to say that I have finalised the wording on another marketing campaign, which will hopefully be produced and ready in the next few weeks so I can finally talk to you in detail about some of the things I’m doing.

I have also updated some details on MyWirralHub for one of its upcoming events in March.  Although this sounds relatively simple and mundane I’m excited because now I am able to log into the site and update anything or create anything that the site needs, which is great- another string to my bow sort of thing!

I have proofread a couple of client case studies, which I spent a couple of hours on , but I love proofreading and editing anything so was in my element for these two hours.  Koogar has now created two new pages on the website – one dedicated to client testimonials and the other case studies.  I have introduced these two subjects with a small blurb and the case studies page now has a case study from a client on there, which is great and should hopefully be posted on the website (as it’s only been saved at the moment) within the next couple of days.

The testimonials look quite exciting and I know I know…how exciting can they be??? Well from my point of view…very! I came across some different styles of presenting your client testimonials which Amanda saw me looking at and now she is designing our own Koogar style testimonials for our new page!

I have finally started to look at prospective client questionnaires, which I am going to be re-wording in the near future so future clients…watch out for this!

Although it’s been a hectic day, especially for Amanda, it’s been very interesting.  I am looking into Koogar becoming part of an online magazine in order to raise our profile, but everything looks promising and Amanda is excited too, which is a great sign!

Where did the name Koogar come from?

Jan 13 | by Amanda Daniels | Marketing Strategy
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During 2009, I have met a lot of people/businesses and regularly get asked what does it mean and where does it come from… so I thought it’s about time I told you.

Most of my life I have had something to do with drawing or painting. I won my first drawing competition when I was 6. It was of a horse in a field, eating.

I did GSCE Art and Design, Textiles and then went onto to do “A” Level Art, an “A” Art Enrichment and History and “A” Level Pottery in 6th form. In the summer months, I attended Art college and went onto do a Repro-Graphics course.

In my 3rd year in college, I changed my last year of Foundation Art to Graphic Design. Most people on this course wanted to be artists or sculptors, who wanted to flick paint like Jackson Pollock or create something out of cardboard to save the earth. I, on the other hand wanted to see my work on billboards for brands and record sleeves for famous bands.

My inspiration came from architecture. People like Antoni Gaudi and Victor Horta, the first graphic designer I got to know was French artist Henri de Toulouse-Lautrec and his famous “Chat Noir“.
If you know me you will know I’m a cat person and I love anything feline.

From Withens Lane we (as students) where moved to Borough Road in Birkenhead, where I went onto do a HND in Graphic Design (pre Computers) and this was where the name “Koogar” was born.

I was given a design brief which was to create:

  • Shoe box for mountain shoes
  • Out of cardboard
  • No more than 2 colours (Remembering black and white are not colours)
  • Paint
  • Cardboard
  • Glue

The cougar is a mountain lion which is generally based in America. It has a nice design on its face, which is where the idea for the logo came from. The Koogar logo was designed when I was 18-19 yrs, and has stuck ever since and sometimes people call me Koogar instead of Amanda.

The only thing that has changed in the font.

So, now you know…

How well do you know your clients?

Dec 16 | by Amanda Daniels | Marketing Strategy
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Do you understand your client?

Had a fantastic 1-2-1 with a new member of BNI and also had a great conversation it was about knowing your clients and making sure you cater for all of them as they are all different.

Karen from Adaptive Comms split clients up into 4 categories:

  1. Peacocks
  2. Bulls
  3. Sheep
  4. Owls

Which one do you think you are? and before we carry on yea all of us have some amount of sheep within us! Its true!
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