Archive for Koogar HQ

Laura’s Diary: Day 21 – Meetings and setups

Today has been rather exciting for me as I took part in a meeting (which I set up) between myself, Amanda and someone I met out networking last week.  The meeting went well and hopefully both Koogar and the company involved will be able to complement each other perfectly.  Needless to say that Amanda and myself were both happy at the prospects that the meeting produced.

So a very productive start to the day- all of this accomplished by 11 am!

For the rest of the afternoon I wrote up some campaign details that Koogar will hopefully start to promote come May.  I also took part in a brainstorming meeting- couple of hours with Amanda and Andy coming up with new ideas for Koogar and elaborating on the ones already in the pipeline.

So overall today has been a very creative day!

Matt’s Diary : Week 9 – Comic Strip Continued

Wednesday

I made some alterations “emailing the proposal” frame. I removed the toolbars, which allowed the viewer focus strictly on the email the window. In “the presentation” frame the line work is relatively simple so I was able to use the “stroke tool” in Photoshop. The stroke tool creates outlines around shapes, which really helps my work-flow as I do not have to spend large amounts of time manually selecting the areas to fill.

Friday

I continued working on the comic strip again today. I digitized the “client requirements” frame, which depicts Miss Koogar going over a checklist of a client’s website requirements.

I also updated some of the previous comic-strip frames, tweaking the images here and there. Limiting the colour scheme, giving the frames a more uniformed appearance. A lot of the frames still needed the tonal work and shadows adding. Once you add the shadow to an image it always gives it more life. The computer screen in the “emailing the proposal” frame was angled little to harshly so created a new image of the  computer screen at much more gentle angle.

I have used a number of different camera angles in the comic strip which are beginning to emerge. This variety makes the storyboard more visually interesting and helps to engage the viewer.

I’m really pleased with the way work is going right now, the Comic Stip project is coming along well!

Thanks for reading!

Laura’s Diary: Day 20 – BNI and Networking

Well it’s Wednesday afternoon and I’m happy to say I survived the BNI meeting yesterday! Only kidding, there was nothing to survive.  I was welcomed straight away and was made to feel comfortable and didn’t even have to use my script card when doing my 60 seconds hurrah!

Since then I have been talking non stop about BNI and networking etc.  Despite all my yapping on though I have done quite a bit including creating some wording for a new page Koogar is going to launch very soon, which will also be using MissKoogar!

I’ve again been designing some new questionnaires, creating a spreadsheet and creating the wording for several other new pages Koogar wants to add.  So its been all go today, which is the way I like it!

Oh and hope you all found this week’s Marketing Tip helpful, so there’s no excuse now leaving a subject box blank!

Laura’s Diary: Day 19 – Google Docs!

Hi there!

Today has been a productive day- creating questionnaire forms using Google Docs so they look really professional, following up some future publicity for Koogar, creating a mammoth list for Wednesday, arranging a couple of meetings for Wednesday and much more! I even had time to go for a coffee with Amanda, where we discussed some of our ideas.  So still working, but in my mind it acted like a break and I got to take a walk in the sunshine.

I’m also off to a BNI meeting tomorrow morning by myself to network! Argh!

So lots to blog about come Wednesday!

Matt’s Diary : Week 8 – Digital Comic Strip

Wednesday.

This week I have been continuing with the Koogar Comic Strip project. Today I drew four more frames in my  sketchpad  using pencils and  began creating a new digital version of comic strip frame C, which depicts Miss Koogar shaking hands with the client. One of these four frames conveyed the fulfilment of the  clients proposal requirements. Two  more of the frames  depicted  success stories from Koogar clients. The  last  was a newly improved version the email scene. the frame needed improving as it do not share the same standard of communication as previous frames have done. This had to be amended.

Friday

Today I continued working on frame C in Photoshop. To draw MissKoogar I first got an old jpeg image of  MissKoogar. I cut it up to fit the new pose and then in a new layer drew her new composition. I had to adjust the hands a little to give them some more definition, which I felt  the image was lacking. I managed to complete this frame in digital form.

I started working on frame I in Photoshop  today, which shows MissKoogar sending an email to a client. A large portion of this was just creating graphics on the computer screen. I had to amplify the scale the graphics to emphasize the most relevant features.  Such as the email addressed to a “new_client@googlemail.com” and the email title “website proposal”. I added large flying envelope icon which with the word “sending” beneath it. These images and words synonyms with the concept of email.  All contributing towards the communication value of the frame.

Laura’s Diary: Day 18 – Questionnaires

Today has been relatively busy.  I’ve completed several questionnaires for Koogar including a customer service/quality questionnaire and a marketing questionnaire.

As well as creating numerous questionnaires (my head is swimming with question marks and tick boxes) I have also been busy piecing together a new feature on the Koogar website which will be going live by May 14th which is very exciting!

Throughout the day I have taken several mini time-outs in order to compile a list of new features and services could offer in the future and a means as to how to market them as well as the finer details such as price.  Unfortunately I am unable to disclose  anything further (this seems to be becoming a regularly used sentence in my blogs), but time will tell…

Laura’s Diary: Day 17 – Short & Sweet

Today has been a bit of a mish mash.  I’ve tied up a few loose ends, made a start on some new projects and everything in between. 

As a result of my ‘admin’ style day I have now created a long list of things to do tomorrow including some questionnaire work for our recent clients as well as a lot of research into new ventures Koogar may or may not embark on…very cryptic I know, but hopefully in the near future all will be revealed!

So as not to bore you with the loose ends I’ve been tying up…until tomorrow!

Matt’s Diary : Week 7 – The Comic Strip

Wednesday

Today I was pleased  to complete the last stages of the images were Miss Koogar is modelling the new company t-shirt. I added a few extra folds into the t-shirt to express the heavy fabric in the images. The dark tones were added to the t-shirts, which gave Miss Koogar her full figure back and emphasized the direction that the body faces in each pose. After that, I made the final adjustments to Koogar; firming up the line and checked her top to tail for any flaws and inconsistencies.

I used the remainder of the day to begin working on the new comic strip project. I gathered a large amount of refernce material for the new project and drafted out a few ideas on paper.

Thursday

Today I continued working on the comic strip project, doing it the old-fashioned way with a pad and pencil. I drew a collection of frames for comic strip that depicted scenes involving the interactions between Koogar and their clients. I styled this initial group of frames to be nondescript and minimal for functional purposes. The images in the comic strip strictly  focus on the actions and gestures made by the characters, hence the minimal detailing. As the Koogar comic strip project progresses more groups frames will be produced which may be significantly more detailed.

Laura’s Diary: Day 16 – Its official!

Today has been an extremely exciting day, for me especially as my first real marketing for Koogar is now available for the world to see!  Koogar is now officially one of Merseyside ACME’s featured businesses!  So to celebrate Koogar’s achievement I’d like everyone to go to ACME’s website and have a look!

http://www.merseysideacme.com/external/featuredbusiness.asp?business=68

There’s more exciting news to come as I told you earlier; Amanda has won the Premier Membership on My Business eZine which means Koogar can advertise a service or new campaign every month as well as a whole list of other exciting opportunities.  As our account is currently being set up I will let you know when Koogar and its offers can be seen on their website.

I have been tidying up a few loose ends throughout the rest of the day, updating my marketing tips as well as making a start on some press releases for Koogar.  Well that was throughout the morning and early part of the afternoon so it’s really nice to finish the day on a high!

Laura’s Diary: Day 15 – Inspiring day

Today (well yesterday now) was a really fun day.  Amanda was doing a talk on networking at an Enterprise UK (Take Control Today) event at Chester Races for entrepreneurs both starting out and ones who have been going for a few years.

The event itself was well organised and they had 6 different seminars on throughout the day.  I didn’t attend Amanda’s seminar as there was one about Marketing and PR which clashed and as it’s my responsibility to market Koogar I thought this was the right option.  However, Amanda’s talk went down well from people I spoke to later on.

It was great to see so many people turn up who want to start their own business and the whole day was extremely inspiring – the location wasn’t half bad either!

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