Archive for Koogar HQ

Sadly, Koogar is saying Goodbye to a member of their team

Oct 6 | by | Koogar HQ
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Hi there!

As many of you will know I started working with Koogar in February, on a student work placement (hopefully you may remember my diary entries).  However, sadly my time with Koogar is coming to an end as of Friday 15th October as I’m off to pastures new.

I started off by doing Koogar’s marketing and helping organise events such as workshops.  However, as my time progressed I began updating the website, going along with Amanda to meetings, starting to network and, of course, becoming Koogar’s first in-house copywriter and employee.  Since that time I’ve worked with a number of clients on their website content, met hundreds of people whilst out at different networking events and learnt so much as Koogar’s Copywriting and Marketing Consultant.

I’ve thoroughly enjoyed my time with Koogar and Amanda has been instrumental in my development, through my role within the company to personal development.  Amanda even let me loose on networking events as well as some of you!  All of which has boosted my confidence, knowledge and skills.

Koogar have some really exciting products and new marketing techniques up their sleeve so I’ll definitely be keeping in touch to see how things are coming along.

So, I’d like to say a HUGE thank you to the Koogar team, especially Amanda as without her guidance and support I would not have been successful in attaining my new opportunity.

Thank you again,

Laura

Koogar on the radio???

Aug 20 | by | Koogar HQ
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Hi there!

Yesterday was a tremendously exciting day for us as we found ourselves in Crewe at 12 o’clock discussing a new radio venture taking place.

The internet radio station, RedShiftRadio.co.uk (Internet Radio), will be launching on the 6th September and has a fantastic variety of shows for its listeners.  From gardening to business start ups, music to the news and everything in between RedShiftRadio.co.uk is bound to have something you’ll enjoy.

Now for the exciting news…we have been asked if we would like to co-host a show!  How exciting is that?  We haven’t set out a schedule as of yet, but we’ll be talking about various areas of business that you need to pay particular attention to, so it’s definitely worth a listen!

Internet radio is a fantastic way to reach people on a global scale and it allows you to listen to a show after being aired, so you’ll never miss out on your favourite one.  At the office, we regularly play a pod cast, or something equivalent, in the background whilst we work a.k.a when we’re supposedly having our lunch.  It’s a great way to learn a bit more about a topic you’re not familiar with and in helping you to relax after a stressful morning or get motivated for your next job through playing music.

Even though RedShiftRadio.co.uk is an internet station at the moment, it still functions like a digital/FM station in that it will play music, have the news on the hour and have sponsors of shows as well as adverts in between.  They’re still on the look out for sponsors and welcome any ideas for future shows.  This is a brilliant opportunity to meet new people and we are thrilled to have been asked to take part.

We wish the RedShiftRadio.co.uk team the best of luck as we’re sure the next two weeks, before they launch, are going to be stressful yet filled with excitement.

How many of us are missing opportunities?

Aug 5 | by | Koogar HQ
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How many opportunities escape our attention daily?

Whether the opportunity is reaching out to potential customers, acknowledging a new customer, welcoming someone to your network circle or helping them out; the keyword is ENGAGEMENT.

Engaging other people takes:

  • Forethought to know about a contact’s needs, what a potential customer wants and what a new member can gain from a network circle.
  • Awareness of situations, who you are meeting and how these can benefit your new or potential customers.
  • Effort to find out about others and follow up with them.

A good example is networking as this provides plently of opportunities to engage with others, making new contacts and establishing business connections. 

When networking you need to put forethought into what type of event it is, what businesses will be there and who you are looking to meet.  It is always a benefit to know exactly what you want to get out of a networking event. 

You need to be aware of networking circles- who is having a closed, private conversation and who is open and approachable.  It is good to be aware of what people are saying to you as although they may not be a useful contact for yourself they might be perfect for one of your contacts. 

Finally, you need to make an effort.  It’s no good standing in the corner and waiting for people to come to you.  You must be motivated to go up to people and introduce yourself!

So, remember the rules of engagement; Forethought, Awareness and Effort to prevent missed opportunities.

An SEO-filled week…

Jun 29 | by | Koogar HQ
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Over the last week we have been getting ourselves re-acquainted with the concepts of Search Engine Optimisation (SEO), because we just love to learn!

We took part, at the end of last week, in a workshop detailing the fundamentals of SEO and new analytical tools that have become available.  As you can imagine we were very excited with introducing new tools into our working day, especially those which will definitely benefit our clients!

Earlier this week we followed up our SEO basics by going along to a seminar in Whiston to get a broad update on the subject.  I have to admit some of it went a little over my head as I’m not the web developer of the group, but over all it re-affirmed what I knew about SEO.

So for those of you who are still wondering what exactly SEO involves, here’s a few tips:

1. Make sure your key words are not too broad, but at the same time ensure they are widely used.

2. You should have different keywords for each page of your web site, but be careful not to use your keywords too much within the text or too little as it could result in that page being blacklisted.

3. Remember, no-one can promise you the number one spot on a search engine!

Obviously there is a lot more to it than that, but hopefully this will give you a better idea of what is SEO.

From Kamikaze birds to a fruitful day of meetings: A week in the life of Koogar…

Jun 11 | by | Koogar HQ
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It’s a bit of a different title, I know, but that’s what the past week has been like for us…different to say the least.

It started off with a meeting, which in actual fact, only one party knew about.  Suffice to say it was a pointless trip, but not entirely wasted as we took a lovely drive through suburban streets and many country lanes, which we have the Sat Nav to thank for. 

Despite the random occurences on our journey there were consistent incidents concerning creatures of the winged variety.  Several birds along our route, whether we were on a motorway, a quiet street or on a country lane, decided to play chicken with the car- diving right in front of us without a care in their feathery world!  Hence why we gave them the nickname of Kamikaze birds (fortunately none of them succeeded in their mission)!

The rest of the week was filled with yet more meetings which took up the whole of Thursday, but all went swimmingly and we got through a lot, which left happy (if not a little tired) faces around the office. 

So, from a meeting that didn’t happen and suicidal birds to numerous meetings that did happen and went very well (despite us not being able to eat cake), welcome to a week in the life of Koogar…

1st month done and dusted…

May 27 | by | Koogar HQ
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That’s right, I’ve been an official member of the Koogar team for a whole month and it has flown by!

Over the last four weeks I’ve thrown myself into the weird and wonderful world that is networking, created my own documents such as questionnaires and proposals, created my own marketing and pages on the Koogar web site and have even conducted my first meeting!  WOW!

I’m still looking around for a regular networking group I can get stuck into as I think it’s important for people to see me regularly in order to build up trust, rapport and a relationship.  However, I’ve also been to some entertaining yet random events including Speed Networking, which was brilliant!

Overall, it was a slow start to the month as I was busy creating copy writing pages and marketing materials for our new service, but now my weeks are getting fully booked with meetings, 1-2-1′s and my first group of clients.

I’m sure you’ll all wish me luck with Koogar and I look forward to meeting some of you soon!

Koogar’s New Recruit

May 5 | by | Koogar HQ
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Some of you may have realised that I stopped writing in my diary last week and the days leading up to that were all very cloak and dagger, well I can now (finally) spill the beans!

As many of you know, I have been on a work placement with Koogar for the past three months.   Well I am very pleased to announce that I have been offered a job with Koogar, offering copywriting and marketing services.  As you can imagine I am thrilled and extremely excitied to become part of the team and hope I can generate new business for Koogar and help Koogar expand.

Despite coming into the office in the horrible weather (with an umbrella, which to be honest is on it’s last legs) I was really excited.  However, when I walked into the office I was greeted with my new business cards, new name badges and a lovely congratulations card from Amanda, which increased my excitedness and gave me an even bigger boost to kick start my first day!

I’m hoping to meet clients soon in order to introduce myself and the new services Koogar has to offer.  My employment has led Koogar in a new and different direction in terms of being able to offer an in house copywriter as well as offering marketing advice to clients. 

So that’s me, Koogar’s newest member.  Hopefully I’ll speak to/meet some of you soon!

Matt’s Diary : Week 11 – Final Week

Apr 30 | by | Student Work Placements
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Wednesday

Today I drew MissKoogar in new positions some new hands positions pointing in various directions for use on the web site. I finished the final frame of the comic strip project on the Friday all I will have to do is assemble the frames together

Friday

Today I have finished the comic strip. It feels good to see all six frames together on the same page.  I utilized unusual shapes to form the borders to give the strip more momentum. The original square/ rectangular shape of the frames did not the fit I had to trim them down  and add a little more to the images here and there. Where the borders interfered with key objects I placed copies of these objects above the border.

This is my final blog post. Thanks to those  of  you who has been following!

Matt’s Diary : Week 10 – Final Frames

Apr 23 | by | Student Work Placements
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Wednesday

I  digitised frame A which displays Miss Koogar discussing proposal with a client. I tried to recycle as much as artwork as is possible without impairing the quality of the image. This adds to consistency and improves work-flow. Much of the recycled components have to been altered drastically but still save time in the long run.

The eyes, there so many layers within such a small space. They had to be redirected towards the clients. Adjusting  the eyes is really what took the most time in this frame. There is much more to do than just moving them from their original position. All of the opacity’s have to set to the correct levels and the scale and the shape have to be accounted for also.

Friday

I’ve been  making embellishments  to the existing frames and tweaking them here and there. Such as adding steam above a mug of tea, I put suggested text on the sheets of paper, I increased the weight of line on smaller objects. Some of the adjustments. I added another client who has been dark into frame A gave her/him a navy blue tone to distinguish the two clients.I changed the colour of the text in frame I from a navy blue to light blue to improve the overall uniformity  of the colour scheme.

I began digitsing frame F (the final frame of the comic strip), which shows Miss Koogar placing a package into an old fashioned postbox. I have been experimenting with different colours of the postbox as the traditional postbox red doesn’t existing within the Koogar palette. Currently it’s  set at medium purple and is looking good.

Laura’s Diary: Day 22 – Koogar Head Quarters and beyond

Apr 21 | by | Student Work Placements
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Today has been a great day, very different and fun!

This morning Koogar was co-hosting a Marketing Forum with Azzure Marketing.  The forum was a great success, both Amanda and Julie were extremely confident when giving their presentations and their topics were different, direct, informative and above all useful.  So I hope everyone who attended agrees and has taken something away from the event that they can use to take their business to the next step, whatever that step may be.

Throughout the afternoon I have been doing a lot of follow up work, mostly dealing with emails, forms, paperwork etc so not as exciting as this morning, but it has to be done and to be honest, I’ve even quite enjoyed doing it!

You may have noticed that it’s just gone half 5 and I’m only just posting my blog.  Well, this is because I’m off shortly to another networking/ forum to learn about the importance of SEO, which I’m almost certainly going to find helpful and I’m really looking forward to it.

So all in all a long day at the Koogar Head Quarters and beyond, but all relevant, new and exciting, which is just what you want out of your working day!

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