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2011 Workshops and Webinars

Well over the last few weeks we have been working on our Marketing Plan for 2011 and hope you have been doing the same!

If you have a plan of growing bigger and reaching more people during 2011 then I think you might like to take a look at what we are doing in the New Year!

Workshops

We have planned a series of workshops during 2011 on Social Media and training up to 120 during our group sessions. If you have been thinking about Social Media and have the following questions, you should attend:

  • Not to sure what it is, but think its something we should look at…
  • I know a little bit about it and could do with knowing more…
  • How do I target my market more effectively instead of scatter-gunning my marketing?
  • I want to understand whats available to me and how I make a start.
  • I would like to do it but I’m not sure I have the time?

All of these questions and more will be answered during the full day of training (Introductory offer of £199 per person) which includes lunch and no more than 12 people attending each workshop, which enables tailoring for your business. For more information, visit: www.koogartraining.co.uk

Our workshops are in different locations around the Northwest and a few in other areas of the UK.

Webinars

We have also written a series of webinars that will help you understand Marketing and what you can do. A lot of people are unsure of Marketing and how it can help your business grow. I have people telling me; “It doesn’t work”, “It’s too expensive…” and a lot of other things.

Well here is your chance to listen into a webinar and gain more information and understanding without leaving the comfort of your own home or office. A webinar is  done online and you will also get a copy of it so you can listen to it in the future.

Each webinar is £9.99 per person and you will receive handouts before the webinar for you to fill in while listening, helping you create a list of things you could do for the future of your business.

For more information on the webinars, please visit: http://www.koogartraining.co.uk/1-hour-webinars-2011/

If you have any questions, please feel free to contact us on 0844 811 8464 or email Amanda at info@koogar.co.uk.

Standout and make your mark in 2011!

A week of Inspiration!

What a week I had last week. I attended a few different seminars and learned a lot.

  • Koogar spoke at Train2000 for a group of women in Liverpool
  • Attended Gill Fielding’s Wealth Creation seminar in Manchester

The main event I attended was the North West Global Entrepreneurs Week for Women down at Cranage Hall in Cheshire.

It was a day filled with great and inspirational speakers, stalls and treats for people to buy for Christmas, networking opportunities and 10 different workshops ranging from Social Media to Confident Conflict.

We all had chance to stop for some lunch in the hotels restaurant which was amazing and then we were back it to, learning more and being even more inspired.

I’m all for these days which help you understand your business a little more, it backs up thoughts and fears you have while running a business and also lets you know there are other people out there feeling the same way as you.

Running a business is one of the hardest things I have done as I have to be good at my job as well as deliver it, do the admin, accounts, telephone people and the list goes on. I have learned over the years that you cannot do this all by yourself and you need to have a team around you to help with the things you either don’t want to do or cant do.

Great day all round and would recommend to any lady starting out in business or already running an established business to go along as everyone would take something away from the day!

MyWirralHub’s final event for 2010

MyWirralHub is having the last event for 2010 in Mr.Chows in Parkgate on the Wirral.

We have made some amendments to the structure of MyWirralHub for 2011. This means that we are:

  • having evening and lunch time events
  • getting great meal deals from our chosen venues
  • attending the best venues we have used over the last 2 years
  • holding “membership free” events – you don’t have to join, just come when you like
  • have speakers who will educate the delegates on various business needs

As from this final event, you will now be able to buy your ticket online and pay for your place to attend MyWirralHub. We are looking forward to the new year and hope it will attract new and old businesses on the Wirral or even businesses who would like to trade on the Wirral.

Continuing our idea’s of “bringing local businesses together”!

Wealth from Marketing Event – London

The Koogar team attended the Wealth from Marketing seminar this weekend in London which was put on by ThinkBig.

Before we actually got there we were asked by 5 different people “Why are you going to a marketing seminar when you do marketing?

The answer to this question is “because marketing is an on going element to all businesses, we have to keep up with an ever changing world . Most importantly we love to learn new things about our industry which again is ever changing.

Nothing ever stays the same, things always move and if Koogar doesn’t move with it, then we will be left behind and we want to be in the forefront!

This question relates to one of our other blog posts about Health and Wellness: Keep Learning. Whatever business your in, your industry has changed in some way. Even if you went to a seminar or attended a workshop and heard one new way of doing things then its worth it! Every business and business owner wants to be the best that they can be and this is the way to do it!

What we are taking away from this weekend is:

  1. Delegate!
  2. Create a meaningful marketing plan
  3. Anything is possible if you take action
  4. Learning and education is how you keep your company fresh and up-to-date

The reason we attended this event is because I recently read a book I bought from Oxfam called Guerrilla Marketing Excellence written by Jay Conrad Levinson and its the best marketing book I have read to date. When we saw that Jay was speaking in London we took up the opportunity straight away!

We left London with a pad full of notes and new ideas, not just for Koogar but also for our clients too and all we are going to do is TAKE ACTION! When was the last time you attended a seminar or workshop that is relevant to your industry?

2010 Year of Health & Wellbeing: Keep learning

Keep learning…

by attending seminars, workshops and talks from people in the same industry as you as well as those involved in completely different ones. By attending such events you’ll increase your knowledge and keep on top of changes within your industry. However, you don’t just have to attend talks focused on your industry, it can be fun and worthwhile attending a talk on a subject you know nothing about or would like to know more on- a subject completely unrelated to your business.

We love to learn and attend seminars, workshops and talks whenever possible. Most of our learning is centred around business development and marketing- areas we are involved with.

However, we do occasionally attend talks on subjects that sound interesting and exciting such as how to network and reading people’s mannerisms. So, the likelihood is that you’ll probably see us at a variety of talks and workshops as they are great opportunities to learn new things and increase your confidence too.

It’s always good to try and learn something new each day, if this is something you’d like to do too then check out our weekly Marketing Tips.

Remember, learning new things will make you more confident and confidence can only help your businesses wellbeing.

http://www.2010healthandwellbeing.org.uk/index.php

Social Media Workshop for Cheshire business owners

Koogar has been asked by Reaseheath Enterprise Delivery Hub who is based in Nantwich to run a 1day Social Media workshop for Cheshire based businesses! If you are one of the following types of business you will get first refusal to attend this exciting workshop:

  • Food Production
  • Farming  / Diversified Farmers
  • Forestry  / Wood Related Crafts

The full day workshop is called: “Using Social Media to drive business and promote you” and will be held in Howard Worth Accountants on Gadbroke Park in Northwich on Wednesday 1st December and the total cost for this event is £30 per person!

Subjects Covered:

  • What is Social Media?
  • Google Analytics
  • Blogging
  • Facebook
  • Twitter
  • LinkedIn
  • Online Questionnaires
  • Email Marketing
  • Top Tips
  • Useful Tools
  • Integrating social media platforms with your business website
  • Measuring Return on Investment

and much much more…

Date:
Wednesday 1st December 2010

Venue:
Howard Worth Accountants on Gadbroke Park in Northwich

Time:
9:00am – 5:00pm

Price: £30.00 per person

This is also a great opportunity for Networking!

“Extremely thorough content and demonstrated to a high standard. Having seen the quality of Koogars work I was in no doubt that the training would provide exactly what Approach needed. I implemented the practices immediately and would suggest that any business wanting to thrive instead of merely surviving takes it all on board and books some time with Amanda as soon as possible.”

Rachel Brown – Approach Sales

Benefits of coming along!

  • Target your customers correctly
  • Improve your brand, credibility and create more opportunities to sell your service/product
  • Market yourself for free all that’s needed is your time
  • Gain new knowledge about social media best practices
One attendee will WIN a 1hr Consultation with Amanda

Limited Spaces! You need to book early! ONLY 12 places


If you would like to book your place please contact Susanne Price at: SusanneP@reaseheath.ac.uk

Sadly, Koogar is saying Goodbye to a member of their team

Hi there!

As many of you will know I started working with Koogar in February, on a student work placement (hopefully you may remember my diary entries).  However, sadly my time with Koogar is coming to an end as of Friday 15th October as I’m off to pastures new.

I started off by doing Koogar’s marketing and helping organise events such as workshops.  However, as my time progressed I began updating the website, going along with Amanda to meetings, starting to network and, of course, becoming Koogar’s first in-house copywriter and employee.  Since that time I’ve worked with a number of clients on their website content, met hundreds of people whilst out at different networking events and learnt so much as Koogar’s Copywriting and Marketing Consultant.

I’ve thoroughly enjoyed my time with Koogar and Amanda has been instrumental in my development, through my role within the company to personal development.  Amanda even let me loose on networking events as well as some of you!  All of which has boosted my confidence, knowledge and skills.

Koogar have some really exciting products and new marketing techniques up their sleeve so I’ll definitely be keeping in touch to see how things are coming along.

So, I’d like to say a HUGE thank you to the Koogar team, especially Amanda as without her guidance and support I would not have been successful in attaining my new opportunity.

Thank you again,

Laura

2010 Year of Health & Wellbeing: Take notice of your business

Take notice…

                                 of your business and everything involved within it. By taking notice of your products, services, business and marketing plans you’ll be better able to evaluate your business when the time arises, whenever that may be; hopefully once a year at least.

It may seem insignificant, but if you regularly check to see how a product is selling or how successful an email campaign is and so on then you can make sound judgements throughout the year and make the changes when they count, rather than deciding your marketing for a product isn’t the right move a year after it started. Taking notice of your business will help to develop it and save you money.

We regularly check our marketing and new services to see whether they’re working. Not only that, but we also hold regular meetings to discuss how we can improve our services, brand and the business itself. It is through these meetings that we actually come up with and then proceed with a lot of our ideas, which is why we always have something new going on.

If we never took the time to look at the smaller details of our business we would never have the time, energy or resources to proceed with the big ideas.

Taking notice of your products, services and business will help you evaluate what really matters, improving your business wellbeing.

 http://www.2010healthandwellbeing.org.uk/index.php

Marketing Tip #28: Comment Selfishly!

At the Koogar HQ we have been discussing our blogs and Marketing Tips and what we want from them.  The first obvious answer is, of course, to supply our users with hopefully useful information, which they can implement into their business. 

Secondly, our blogs are there to tell you what we have been up to, events or workshops that we think are beneficial for you as well as the wonderfully random blogs that focus on areas not directly related to us, but that we know others will find extremely useful.

And finally…they are there as a forum so people can share their experiences.  For example, if you have tried one of the Marketing Tips and want to tell people if it helped or not or if you tweaked it to fit your business.  So we really want you to COMMENT on this information!

However, we don’t just want you to comment for our sake, oh no.  Commenting is a great way to get links from another website to your own, which helps to push you up the search engine rankings.  Commenting is also a great way to raise your profile and awareness of your business. 

When people start to comment within a forum, bouncing ideas and experiences off one another, others become aware of Joe Blogs from Joe Blogs Ltd, which lets face it could lead to new opportunities which you would never have been made aware of if you hadn’t COMMENTED in the first place.  So commenting really can be selfish, but in the best possible and most productive way!

So, don’t be shy, start commenting!

Marketing Tip #29: Telesales and Webinars

What are Telesales and Webinars?  They are, in essence, talks; presentations you can give to a wide audience on an area of your expertise, which you think people will 1) be interested in and 2) will benefit from the information you provide.

There is a lot you can do with telesales or webinars:

  • You can provide training via them.
  • You can promote or sell a product or service to an audience interested in them.
  • You can provide information, advice and guidance on subjects that will benefit people.

There are a number of reasons why hosting a telesales or webinar are useful:

  • Your audience capacity can be as large as you want as you are not confined to a room.
  • Your audience can listen in or watch in their preferred environment.
  • You can charge a smaller amount for any training etc you put on as you have no overheads (i.e. a room, refreshments etc), which may tempt more people to listen in or watch.
  • You are raising the profile of your business, especially through webinars, as search engines will pick up on your business, name and webinar title, especially if you have a lot of interest in it.

Listen out for and keep your eyes peeled for Koogar’s very own Webinars in the New Year!

*For more information about telesales or webinars, please feel free to contact us.

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