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Marketing Tip #14: Know the value of your product

Jun 15 | by Laura Allen | Marketing Tips
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Your competitors might be using price to sell their product/service, but this does not mean you have to as well and sell your services for less than your competitors (as this may see you lose out in the long run). 

By researching your target audience you will become aware of the areas that are important to them when considering a purchase such as including a guarantee or being environmentally friendly and so on. 

Therefore, you can market your product in a different way to your competitors and not lose out in terms of profit as you are adding value to your product/service.

Here at Koogar we have recently evaluated our prices as we know what our service is worth.  We don’t believe in just making you a web site or logo and so on.  With know what benefits our services can bring to a company and so tell our clients so they know exactly what our prices reflect.

So, do you know the value of your product…?

From Kamikaze birds to a fruitful day of meetings: A week in the life of Koogar…

Jun 11 | by Laura Allen | Koogar HQ
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It’s a bit of a different title, I know, but that’s what the past week has been like for us…different to say the least.

It started off with a meeting, which in actual fact, only one party knew about.  Suffice to say it was a pointless trip, but not entirely wasted as we took a lovely drive through suburban streets and many country lanes, which we have the Sat Nav to thank for. 

Despite the random occurences on our journey there were consistent incidents concerning creatures of the winged variety.  Several birds along our route, whether we were on a motorway, a quiet street or on a country lane, decided to play chicken with the car- diving right in front of us without a care in their feathery world!  Hence why we gave them the nickname of Kamikaze birds (fortunately none of them succeeded in their mission)!

The rest of the week was filled with yet more meetings which took up the whole of Thursday, but all went swimmingly and we got through a lot, which left happy (if not a little tired) faces around the office. 

So, from a meeting that didn’t happen and suicidal birds to numerous meetings that did happen and went very well (despite us not being able to eat cake), welcome to a week in the life of Koogar…

Marketing Tip #13: Upgrade and refresh the look of your marketing

Jun 8 | by Laura Allen | Marketing Tips
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By changing the look of your marketing you maintain a client’s interest  in your business.  Whether it be leaflets or websites keep them simple but creative to re-vamp your style.

We updated the look of our web site in January of this year.  There was nothing wrong with the previous look, but after four years services change and so do your expectations of your business and your marketing.  Remember that marketing, just like a web site, is a working document that should be changed with the times.

So what could your marketing benefit from?

June’s Guest Blogger is…

Jun 1 | by Laura Allen | Business Forum
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Joanne Shelley: Partner & Head of Company/Commercial team at Hillyer McKeown Solicitors – Intellectual Property: What’s the Big Idea?

“Despite Intellectual Property Rights (IPRs) possibly being the most valuable asset a business can possess, many companies fail to recognise they own such rights. So what are IPRs and why are they so important?”

I think the areas Joanne has addressed in her first blog are so important as is mentioned above – not many people know they own certain rights, what they involve or for that matter what Intellectual Property Rights actually are!

This blog aims to tell you what IPR’s are and how you can maximise the benefits of them as well as what can happen if you ignore them.

So watch out for Joanne’s full blog next week!

http://www.hillyermckeown.co.uk/

Marketing Tip #12: Easier to sell or promote to the avoidance of paying than the gaining of pleasure

Jun 1 | by Laura Allen | Marketing Tips
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It’s sad, but true!  We have to pay for everything in this world; food, water, electricity, council tax and the list goes on and on and on…

So if you’re offered a free trial you’re delighted!  The buzz word being FREE.  You may not be in the position to offer free trials, but it’s the small gestures that count.  Maybe you could offer different payment schemes (instalments) or an interest free period?

Koogar, for example, offers a 1 hour FREE consultation with any service, no strings attached so your questions are answered, you get to know a bit more about us, but you don’t have to commit to us.  If you prefer a different company that’s fine, although we hope you’d choose us of course!

1st month done and dusted…

May 27 | by Laura Allen | Koogar HQ
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That’s right, I’ve been an official member of the Koogar team for a whole month and it has flown by!

Over the last four weeks I’ve thrown myself into the weird and wonderful world that is networking, created my own documents such as questionnaires and proposals, created my own marketing and pages on the Koogar web site and have even conducted my first meeting!  WOW!

I’m still looking around for a regular networking group I can get stuck into as I think it’s important for people to see me regularly in order to build up trust, rapport and a relationship.  However, I’ve also been to some entertaining yet random events including Speed Networking, which was brilliant!

Overall, it was a slow start to the month as I was busy creating copy writing pages and marketing materials for our new service, but now my weeks are getting fully booked with meetings, 1-2-1’s and my first group of clients.

I’m sure you’ll all wish me luck with Koogar and I look forward to meeting some of you soon!

Marketing Tip #11: Email Signatures

May 27 | by Laura Allen | Marketing Tips
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An email signature is an effective way of maintaining your company’s professionalism when corresponding with clients.  The signature can include your company name, contact details, logos and a message at the end. 

Having an email signature also saves you time when responding to clients as all you need to say is ‘contact me’ or ‘you’ll find our address details below.’  However, email signatures can also help promote and spread your company’s message or ethics.

For example, Koogar asks at the end of every email if you need to print it out in order to decrease paper wastage and therefore we uphold an environmental message.

What does your email signature say about your business?

Tips on choosing the perfect copywriter…

May 21 | by Laura Allen | Marketing Strategy
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Many people may be at a loss as to why they should consider hiring a copywriter.  Luckily for them we have a new Copywriting page on our web site that explains exactly what a copywriter is, what they can do and why they are so important.

However, it’s all very well and good if you decide to hire a copywriter, but how do you go about choosing the right one?

Here are a few tips to help you choose the perfect copywriter for you and your business…

  • Determine your key points: Before hiring a copywriter you need to figure out what exactly you want from them.  You need to have a good idea about who you are trying to promote to your target audience, what response you are looking for from them and what your Unique Selling Point (USP) is.
  • Don’t do business over the telephone: It’s always a good idea to arrange to meet your possible copywriter in person so you gain a better understanding of them and them of you.  Although people say there is no emotion in business, it is important that you get along with each other as you’ll be working closely together.  Make sure the copywriter knows about your business and more importantly sounds interested in it as the more understanding they have of your business, the better they’ll be at writing about it or for it.
  • Remember ~ you get what you pay for: This speaks for itself, but you will always find someone who can do it cheaper.  However, why can they do it cheaper? Do they have experience, do you like them, are they professional ,etc?  A good copywriter may charge more, but you’ll get so much more out of it.

So, whether this has put your mind at rest about hiring a copywriter or not, remember the importance of wording in promoting your business and products and do not just rely on a well designed website or logo.

Marketing Tip #10: Surveys

May 19 | by Laura Allen | Marketing Tips
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An effective way of measuring your marketing and test an individual product/service is by creating a survey, which clients can fill in after purchasing something from you.  Customer Service survey’s are popular throughout many companies, but you can create one for any aspect of your business.

It is important to let your customers know their opinions are important to you and it’s important for you to know how successful the different areas of your business are.

Some companies offer rewards for completing a survey, as most customers tend to ignore them (unless you tell them about it prior to sending it).  However, you could offer a prize to one customer by placing their surveys in a prize draw.  For example, Koogar attended an enterprising networking event and at the end was asked to fill in a questionnaire about the day; there was a prize draw for £100 of Amazon vouchers!

How great leaders inspire action

May 18 | by Amanda Daniels | Inspiration!
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Over the weekend I watched this video clip, I’m not sure how it came to me but was instantly inspired by it and I wrote the following:

WHY
The reason Koogar was born was because we found that business owners where being misled by people who claimed to be “web designers”, but in actual fact they had no idea about the Internet industry and had never worked for an organisation.

We wanted to give people the on-line presence they deserve as well as get them the results they want.

We also wanted people to understand about the Internet and not feel baffled by it or the people who made their website. Like anything, the Internet is easy its just who you get to explain it to you that makes the difference.

We feel that being a friendly face with no jargon is the best way to get great results and designs that really work.

HOW
The founder of Koogar has been a professional within the Internet/Marketing industry for 11 years and has worked for large organisations during her career.

At Koogar we create a brand and develop it into what you deserve not only for the company but also for your clients. We will sit with you to understand where you are and where you want to be to help you achieve the results you want from business.

Not only do we do this by creating websites but we can help in all aspects of Marketing and if we can’t help you, we know someone who is reliable who can.

WHAT
We create customised marketing packages to suit the needs of your business and the needs of your clients!

Do you want to buy one?

To find out why I did this I would suggest you watch the clip by Simon Sinek.

Remember this was done on a Sunday afternoon…

We would love to hear what you think of the video clip and if it has inspired you.

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