Author Archive

Koogar on the radio???

Aug 20 | by | Koogar HQ
No Comments

Hi there!

Yesterday was a tremendously exciting day for us as we found ourselves in Crewe at 12 o’clock discussing a new radio venture taking place.

The internet radio station, RedShiftRadio.co.uk (Internet Radio), will be launching on the 6th September and has a fantastic variety of shows for its listeners.  From gardening to business start ups, music to the news and everything in between RedShiftRadio.co.uk is bound to have something you’ll enjoy.

Now for the exciting news…we have been asked if we would like to co-host a show!  How exciting is that?  We haven’t set out a schedule as of yet, but we’ll be talking about various areas of business that you need to pay particular attention to, so it’s definitely worth a listen!

Internet radio is a fantastic way to reach people on a global scale and it allows you to listen to a show after being aired, so you’ll never miss out on your favourite one.  At the office, we regularly play a pod cast, or something equivalent, in the background whilst we work a.k.a when we’re supposedly having our lunch.  It’s a great way to learn a bit more about a topic you’re not familiar with and in helping you to relax after a stressful morning or get motivated for your next job through playing music.

Even though RedShiftRadio.co.uk is an internet station at the moment, it still functions like a digital/FM station in that it will play music, have the news on the hour and have sponsors of shows as well as adverts in between.  They’re still on the look out for sponsors and welcome any ideas for future shows.  This is a brilliant opportunity to meet new people and we are thrilled to have been asked to take part.

We wish the RedShiftRadio.co.uk team the best of luck as we’re sure the next two weeks, before they launch, are going to be stressful yet filled with excitement.

Marketing Tip #21: What is the value you give to your customers?

Aug 17 | by | Marketing Tips
No Comments

Now don’t get value confused with your USP.  They may seem similar, but there is a subtle difference…  You’re USP is, obviously, you’re unique selling point, meaning why your customers would choose you over your competitors.  The value you give your customers, on the other hand, is what you do for your customers that they may not know about.  The ‘behind the scenes’ work if you like.

We, for instance, keep up to date with the latest technologies.  Once we have created a web site for you and it has gone LIVE we don’t just leave it there with you never hearing from us again.  We will contact our clients with any updates they should be aware of or new technology that will make their web site stand out from its competition.

So, what value do you give to your customers? 

Please feel free to comment as we’d love to know how different companies interpret value and see how they provide it.

Bought a domain name, now what?

Aug 11 | by | ?? Questions to you
No Comments

Now that you have bought your domain name you have secured your online address so your competitors cannot have the same domain name as you, which is great!

The next step is to find a web design company who you are comfortable with and knowing who to go with is something you should take your time over.  What you should be looking for is someone who is going to help you get what you need and not necessarily what you want.

One of your main responsibilities as a company with an online presence is to help users of the internet have the opportunity to view your site.  Therefore, accessibility should be your main concern when it comes to your web site as you don’t want a complicated site, which takes forever to load each page as people will become impatient and abandon your site.

You also need a site that matches and conveys your company’s brand, morals, ethics and ethos.  For example, we have the domain name www.koogar.co.uk which is simple and easily recognisable to our clients as it has the company name in it.  When users visit our web site they are immediately greeted by blue, black and white- our company brand colours as well as an image of a cougar.  Once users delve a little bit deeper into our site they get an insight into what kind of company we are- professional yet approachable.

So remember, take your time when choosing a web design company, know exactly what you want to get out of your web site and relax…your domain name is yours and yours alone now!

If you need any information or advice regarding domain names or help on taking the next step, please feel free to contact us.

Marketing Tip #20: Offers your clients can’t refuse

Aug 10 | by | Marketing Tips
No Comments

It may seem like a small thing to do and some may find it trivial, but offering potential clients something they may not get from their competitors can make all the difference. 

It could be something as simple as a free trial of a product so a person can test your product, but also your company.  If they like the product they will like your company and may recommend you to friends and family.

It’s all about giving clients that little bit extra.  For example, when you stay at a hotel and they have prepared the room for you; turned back the duvet, put a mint on your pillow (if you’re lucky) and so on, it makes you feel special and that they’ve gone out of their way to make you feel so.

We offer a FREE 1 hour consultation for every client with no strings attached.  This way a potential client can voice all their concerns and questions before paying for any of the services we offer and, of course, deciding if we’re the company for them.  We can then get a good idea of what the client wants and needs to make sure we get the concept right first time.

So remember, a little can go a long way…

How many of us are missing opportunities?

Aug 5 | by | Koogar HQ
No Comments

How many opportunities escape our attention daily?

Whether the opportunity is reaching out to potential customers, acknowledging a new customer, welcoming someone to your network circle or helping them out; the keyword is ENGAGEMENT.

Engaging other people takes:

  • Forethought to know about a contact’s needs, what a potential customer wants and what a new member can gain from a network circle.
  • Awareness of situations, who you are meeting and how these can benefit your new or potential customers.
  • Effort to find out about others and follow up with them.

A good example is networking as this provides plently of opportunities to engage with others, making new contacts and establishing business connections. 

When networking you need to put forethought into what type of event it is, what businesses will be there and who you are looking to meet.  It is always a benefit to know exactly what you want to get out of a networking event. 

You need to be aware of networking circles- who is having a closed, private conversation and who is open and approachable.  It is good to be aware of what people are saying to you as although they may not be a useful contact for yourself they might be perfect for one of your contacts. 

Finally, you need to make an effort.  It’s no good standing in the corner and waiting for people to come to you.  You must be motivated to go up to people and introduce yourself!

So, remember the rules of engagement; Forethought, Awareness and Effort to prevent missed opportunities.

Marketing Tip #19: SEO (Search Engine Optimisation)

Aug 3 | by | Marketing Tips
No Comments

SEO is the process of improving the volume of traffic to a website, known as ‘hits.’  The higher a site appears in a search result list the more visitors it will receive from the search engine.

When considering SEO for your web site it is important to consider your ‘keywords’ – what will your target market enter in a search engine to look for you?  There are a number of ways, once you have your keywords, to ensure a search engine visits your site regularly.

For example, frequently updating your content (a great way is through blogging) will catch a search engine’s eye, so to speak, meaning it will re-visit your web site again and again and each time it does so it is bettering your chances of moving up the search engine ladder!  

The majority of our web sites come with a basic SEO package.  However, what about finding those sought after keywords?  Well we can help with this too.  We have a new service in motion, which includes finding suitable keywords for your company as well as keyword analysis (a process whereby we test your chosen keywords to see if they work within a search engine).

For more information on our new SEO service, please contact us.

Marketing Tip #18: Packages

Jul 30 | by | Marketing Tips
No Comments

Putting packages of your products or services together, in a special offer sort of way, is a winning situation for both yourself and your customers/clients.  Packages show them what other products you have to offer and ones that compliment each other.  From the client’s point of view they receive a discount, a great deal on a product or service they want.  See…win win.

If your company has a lot of services or products to offer and you know your customers/clients have a specific need for several of them then it is a good idea to create packages, bundles and so on.

By creating different types of packages that offer a variety of your products in each, you are adding a little something extra for your client.

For example, we now have three Koogar packages;

Each of these packages offer set products, which is added to depending on the size of the package you choose.  Our Kub package offers the set products as it is the smallest - a cub being a small lion.  Whereas, a mane is associated with a bigger lion and so this package has an extra product included.  A pride relates to a large group of lions, which reflects the large size of our third package, which contains everything the previous two have but has a couple of extras thrown in.

So, why not have a look at your products and services and see what you can come up with?

It’s not me, it’s you…

Jul 9 | by | Digital Education
1 Comment

You might be wondering what a Lily Allen album has to do with helping you increase your sales.

Well, the album hasn’t but the title has – let me explain.

When we meet a new client for the first time, we’re always more nervous than they are – Will they like me? Will they want what I’m selling?

It’s natural to feel nervous. But the down-side is that it makes us do things we shouldn’t.

For one, it makes us talk too much. Why is that?

There are many reasons, but we’ll look at two here –  

  1. Fear of silence
  2. Desire to tell the client everything we can about us

Let’s look at silence first – we don’t like it, especially when we’re nervous. 10 seconds of silence can feel like an eternity. So we feel we have to fill the silence by talking. Here’s the thing – we don’t have to be the only one talking. In fact, we really don’t want to be the one talking at all.

We’re there to find out more about the client and their business so we can decide the best way to help them – and we can only do that by asking questions, and shutting up!

How many times have we found ourselves asking a question and then answering it before the client has chance to speak? Or even worse, talking over the client as they’re trying to answer? A simple rule to remember – if a question is worth asking, the answer is worth listening to.

And don’t be afraid to find out more. If the client gives us an answer, don’t be afraid to dig a little deeper – Why is that important? How did you come to that decision?

We’re not digging for the sake of it; we’re giving ourselves the broadest picture of the client’s situation in order to be able to help them in the best possible way. And it gets our client talking – and the more they’re talking the less we are!

So, why do we always fall into telling the client everything about us? Because we see it as safe ground – we know all about us so we feel most comfortable talking about it. But unfortunately, while we’re talking about us we’re not finding out about them. If we’re lucky enough to secure a 30-minute meeting , we should spend the first 20 minutes finding out about the client, then spend the last 10-minutes talking about us -  and there’s a trick to doing that, too!

So, what does Lily Allen have to do with this? Think about it – when we meet a client for the first time, it’s not about us; it’s all about the client. It’s not me, it’s you…

I’m sure that grabbed your attention and made you think about your next meeting with a client. 

 Please feel free to comment on the blog or if you have any matters that you wish to speak to Damian about,  feel free to contact him by following the link below.

http://www.clear-results.org

July’s Guest Blogger…

Jul 6 | by | Digital Education
1 Comment

Damian Thompson: Director of Clear Results – It’s not me, it’s you…

“You might be wondering what a Lily Allen album has to do with helping you increase your sales.  Well, the album hasn’t but the title has – let me explain.“

Damian is the Director of Clear Results, who provide sales training and development.  Damian’s blog takes an interesting look into you, as a business, addressing a client and exposes our vulnerabilities and ways to address them.

Many people have a pre-conceived idea of sales and for a few the mere mention of the word ‘sales’ strikes an instant dislike to it.  However, Damian’s sharp and witty blog dissolves these misconceptions immediately, showing you how to get clear results when it comes to sales.

http://www.clear-results.org/

« Previous Page
Next Page »
FeedburnerTwitterFacebook
Real Time Web Analytics