Word of mouth is brilliant for every business. So capturing the experiences of happy clients is always a very wise thing to do.

Social proof is a vital part of any marketing portfolio. It’s far easier for your prospective clients to visualise what you can do for them when they see it from the perspective of someone who has already experienced the results you can achieve.

And the results are far more important than what you did.

When we talk about our own product/service, it’s very easy to talk about the shape, size, technical elements. This is rarely the thing which will interest a client.

They want results.

Do we buy moulded plastic and glass lenses manufactured as a pair of spectacles, or, improved vision?

People want the improved vision, not necessarily the actual product.

Cheers

Ian