Case studies are a great way to get to know your clients individually and your business relationship with them. They are questionnaires you write and in a way interview your clients or send them it in an email for them to fill in once you have completed a service etc for them.
Once they return it you can then create a couple of pages just from a few questions. Information includes their background, why they chose to work with you, what they expected from working with you and what they gained from the experience. They are great to keep in a portfolio or you can use them on your website.
Why not take a look at our case studies on the Koogar website.
That’s so right.
Word of mouth is brilliant for every business. So capturing the experiences of happy clients is always a very wise thing to do.
Social proof is a vital part of any marketing portfolio. It’s far easier for your prospective clients to visualise what you can do for them when they see it from the perspective of someone who has already experienced the results you can achieve.
And the results are far more important than what you did.
When we talk about our own product/service, it’s very easy to talk about the shape, size, technical elements. This is rarely the thing which will interest a client.
They want results.
Do we buy moulded plastic and glass lenses manufactured as a pair of spectacles, or, improved vision?
People want the improved vision, not necessarily the actual product.
Cheers
Ian